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Why Isn’t NBC Showing Latino Talent in the Olympics?

Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.

Ice Sports In Spain Get Boost From Live Streaming

Ice sports aren’t as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.