Posts Tagged ‘Puerto Vallarta’

Puerto Vallarta

Travel Marketing: Are Latin American destinations particularly appealing to U.S Hispanics?

Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel. Hispanics have a cultural affinity with Latin America that makes destinations there very attractive to them. Latin American based agencies often help Latin American, especially Mexican clients to reach U.S. Hispanics. One such example is VRTC, […]


Travel Marketing: Are Latin American destinations particularly appealing to U.S Hispanics?

Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel.  Hispanics have a cultural affinity with Latin America that makes destinations there very attractive to them. Latin American based agencies often help Latin American, especially  Mexican clients to reach U.S. Hispanics. One such example is VRTC, a Houston, […]


Sales Leads: Puerto Vallarta, Payless Shoesource, Tampico, LA Dodgers, Ch. White Sox

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. NOTE: Portada has currently a 25% Discount Offer to acquire the Interactive Database of Corporate Marketers targeting Hispanics. Register here and use the following Discount Coupon NEW-YEAR-25 link. […]


MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.