publishers Archives

MASS Exchange Helps Mundial Sports Network Manage Complexity of Media Trading at Scale

Habib Khoury, CEO at MASS Exchange, explains how his company applies a financial model to a complex industry plagued by a lack of transparency.

Nielsen to Measure Instant Articles on Facebook

Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.