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What: The management team of Publicitas has completed a buyout of the company from German
Why it matters: Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad. Publicitas is active in the media representation business in the U.S. and Latin America.

4nolctpu_400x400 dgdx2hoq_400x400Germany based Aurelius investment group is selling its subsidiary Publicitas, an advertising marketer whose head offices are located in Zurich, Switzerland, to its existing management team headed by CEO Joerg Nuernberg and CFO Dr Carsten Brinkmeier. It was agreed that no information on the financial details of the transaction would be disclosed. Aurelius bought Publicitas  Publicitas two years ago from the Swiss Publigroupe.

Publicitas has a cross-media portfolio of over 8,000 promotional offerings in Switzerland and abroad. Advertising clients and agencies can use these to position their messages via media placements in leading daily newspapers, luxury magazines, on outside advertising, in TV and radio stations and onmobile and digital platforms in over 100 countries.

Aurelius took over Publicitas from the Swiss PubliGroupe in July 2014 and since then, has given it an entirely new operational direction and consolidated the business. The purchasing management team will systematically continue the measures already initiated and will continue to expand digital activities with top priority.

Support processes such as accounting, order-handling and other administrative processes are to be successively outsourced to the established shared service-centre ad back-office in Bratislava (Slovakia), thereby contributing to further cost-savings and increases in efficiency.

“This is an exciting time for Publicitas, our sustained growth will allow us to continue our ongoing investment into digital innovation. Our focus remains on our partnerships and service quality, which are aligned with our business growth strategy, supported by new technology development and a growing number of sales staff,” said Joerg Nuernberg, Global CEO – Publicitas AG.

Check out: The Business of Media Representation

img_0379-copy-326x405After almost two years as Managing Director Americas of Publicitas based in Miami, Lucio Grimaldi is no longer part  of the company. Grimaldi  left the company to join CASA COR in Miami as its’ new CMO.

aaeaaqaaaaaaaajaaaaajddmotgxnmqzlthkmzctndqwoc05odljltc4ngrhodu5otrhmwReplacing Grimaldi is Oliver Eills, (photo right)  the new Managing Director, Publicitas Americas (North America, LatAm, Canada.) Prior to this position, Eills was Publicitas’ Regional Director for the Middle East.
Two and a half years ago Swiss Media and Advertising company PubliGroupe SA sold Publicitas to German investment firm Aurelius AG.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Nicolas Maslo – Virket ::: Alfredo Sanchez – Sizmek :::  Nestor Islava – Adsmovil Mexico ::: Laura Ares – Rekket  ::: Mindshare Puerto Rico – Luis Perez, Javier Hidalgo, Ivette Alvarez  :::  Luciana Salazar- Teads  ::: Michael Villalobos – AmpLive  ::: Publicitas – Andy Vogel  ::: GE –  Rogerio Mendonça ::: Sohil Sami – Openet :::

Click here for previous Latam Changing Places editions

masloNicolas Maslo joins Virket as the agency General Manager after nearly 10 years of having settled Resultics operations in Mexico.

 

 

 

alfredo sanchezFormer Yahoo Mexico executive Alfredo Sanchez has moved to Sizmek as Country Manager, after closing Yahoo operations in the region.

 

 

nestor ilNestor Islava is no longer part of Primia.Digital (ex Orange Advertising) after almost 6 years in the company as Country Manager. Nestor joined Adsmovil Mexico, where he serves as Country Manager.

 

 

aresLaura Ares has joined Rekket as Director of Mobile Operations.

 

 

PPG has announced that Adriana Macouzet, currently general manager, Latin America North, has been appointed to the position of vice president, Latin America,Macouzet_Adriana_PPG and general manager, protective and marine coatings (PMC), Latin America, effective June 1. Macouzet will provide regional leadership for Latin America overall, excluding PPG Comex. She will have direct accountability for the PMC business in the region.A native of Mexico, Macouzet earned a chemical engineering degree from La Salle University, Mexico City, and a business administration degree from Michigan State University.

 

 

 

After 21 years as the head of Mindshare Porto Rican office, Luis Perez announced his retirement.

pr-hidalgo alvarez-570-16Javier Hidalgo, CEO of Mindshare Miami, has added to his responsibilities the management of this subsidiary.

Ivette Alvarez as Client Services Director. Alvarez, who has over 15 years’ experience in the communications industry, will lead a group of 11 executives from the San Juan office.

 

 

salazarLuciana Salazar has left Headway to take over as Head of Programmatic for Latin America at Teads.
descarga (6)Michael Villalobos, until recently at Virool, is the new Vice President of Sales with a focus on agency partnerships at AmpLive, an audience acquisition platform for live video. Since February 2015, AmpLive has run hundreds of campaigns for live content marketers from every industry with strong delivery in North America, UK and Latin America.

 

 

016570aPublicitas, the international media and advertising services company, has appointed Andy Vogel to the role of Head of Global Digital Product. As Publicitas invests in its digital strategy on a global scale, Vogel will be responsible for introducing the company’s innovative digital advertising formats to Publicitas’ worldwide customers.Vogel will be responsible for developing and implementing new digital marketing strategy and products. Vogel brings with him more than 20 years’ experience in the development of marketing and revenue strategies for new and emerging businesses. In the US, he has worked at the C-level for big brands, agencies and major media, such as ADP, cars.com, Gannett, the LA Times and Tribune. Andy has also been on the North American Board of the Mobile Marketing Association, the Board of the IAB’s Mobile Center of Excellence, and Google’s Publisher Advisory Board.

 

descargaFernando Barquet is the new director of operations at MEC Wavemaker. The creative is officially joining into the agency media content offering. Barquet will report directly to Fanny Garcia, general director of MEC Mexico and director of transformation for Latin America.

 

 

descarga (1)GE has appointed Rogerio Mendonça as president and CEO of GE Oil & Gas Latin America, effective from May 1. Mendonça joined GE in 2000.

 

 

Damian-370x175Sohil Sami has been appointed VP Global Professional Services at Openet. The executive will add his knowledge and experience into the North and Latin American markets.

 

 

 

This year, February gave us an extra day. For many it will be one more day of work (it had to fall on a Monday). For others, it gives us the advantage of being able to procrastinate without feeling guilty. So I’ll leave a few of the month’s updates. Let’s start March off on the right foot: decision-makers are back from vacation, in some parts of the world children are going “back to school,” and agencies are planning for the approaching Q2. There are no excuses.

L’oreal Picks Three Agencies

Martin Jones, multibrand digital manager of L’Oréal Argentina, told me recently that they put together a pitch to select three agencies specialized in digital strategy, public relations and media, respectively.

Martin Jones

I haven’t spoken with him since then, although I believe that by now they must have chosen the three. The three winners will serve L’Oréal Paris, Maybelline, Garnier, Lancome, Biotherm, Yves Saint Laurent, Armani, Ralph Lauren, Cacharel, Viktor & Rolf, La Roche-Posay, Vichy, L’Oréal Professionnel, Matrix and Kerastase. 

Who have they chosen? What a great way to start the year for those  three agencies. I’d be happy with a free sample.

Changes at Publicitas

Gina TinocoGina Tinoco has left her position at Publicitas (Miami) as digital account director for the US Hispanic and Latin American markets, and it appears that she is launching her own company dedicated to representing different media, named Latinoco Media. Good luck!

Changes at Grupo Expansión

Carmen MurilloI was told that Carmen Murillo has left Grupo Expansión (Mexico) to become the editor-in-chief at Creacom. Apparently, her primary responsibility will be the editing of VA!, the magazine onboard Viva Aerobus (a low-cost Mexican airline) flights. What a great take-off!

Start Spreading the News!

We’re going to New York City with Audio.ad (one of the sponsors of #Portada16, the 10th-annual Hispanic advertising and media conference that will take place September 21 and 22nd in New York)! And we’ve created the new category, “Digital Audio,” for the Media Awards that will take place at the event.

Who wants to join us?

Premium Audiences

diego cormioWe figured it out:  Diego Bormio’s startup is called Audiencias Premium, and it will join the programmatic ecosystem. Apart from having worked for various years at Terra and Clarín, Diego participated in the creation of RPA Media Place up until a few months after its launch.

This is all for February – see you in March, everyone!

0dc0b73Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami.

 

 

 

0a90d23Lucio Grimaldi, VP – Managing Director, Americas at Publicitas, tells Portada that Lago “will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies in the region and continue to expand our service offerings and digital footprint.” Lago will report to Grimaldi.

Lago until recently worked as Associate Director, Digital at Starcom Media Vest Group in Miami.

0dc0b73Roberto Lago has been appointed as Digital Director LatAm and U.S. Hispanic at Publicitas in Miami.

 

 

 

0a90d23Lucio Grimaldi, VP – Managing Director, Americas at Publicitas, tells Portada that Lago “will be leading the Digital and Integration efforts for Publicitas Latin America & US Hispanic. He will work closely with clients and agencies in the region and continue to expand our service offerings and digital footprint.” Lago will report to Grimaldi.

Lago until recently worked as Associate Director, Digital at Starcom Media Vest Group in Miami.

Lucio Grimaldi, current Managing Director LatAm at Publicitas, has been promoted to Managing Director of the Americas as of January 1st, 2015.   Grimaldi led the  Publicitas Latin American team for the last two years, achieving major growth while significantly expanding the Publicitas LatAm, OOH, TV and digital capabilities,  Johannes Braun, MD International at Publicitas and Jörg Nürnberg, CRO of Publicitas, noted in a release.

Lucio Grimaldi
Lucio Grimaldi

In his new role, Grimaldi will be responsible for extending the company’s sales and marketing operations across the Americas, together with Bruce Brandfon, MD US, and Wayne St. John, MD Canada. Besides business development, especially in the growing Latin American market, further diversifying Publicitas’ media portfolio and expanding digital capabilities will be a core focus.
Grimaldi tells Portada that “I am looking forward to this new role and to working closely with our offices and teams in the U.S. and Canada to continue providing top service and growing our relationships with clients, agencies and media partners in the region.” He adds that he will continue to be based in Miami. Both the U.S. Hispanic and Latin American markets will continue to be important in Publicitas Americas strategy: “Our team is already focusing on these key markets and we are expecting to continue to expand our footprint in them. Bringing in top talent will also remain a priority.” According to the Publicitas release, “Grimaldi has been instrumental in winning several new global media representation contracts with premium media owners.”

Earlier this year, Publicitas was bought by German company Aurelius from PubliGroupe.


Lucio Grimaldi, current Managing Director LatAm at Publicitas, has been promoted to Managing Director of the Americas as of January 1st, 2015.   Grimaldi led the  Publicitas Latin American team for the last two years, achieving major growth while significantly expanding the Publicitas LatAm, OOH, TV and digital capabilities,  Johannes Braun, MD International at Publicitas and Jörg Nürnberg, CRO of Publicitas, noted in a release.

Lucio Grimaldi
Lucio Grimaldi

In his new role, Grimaldi will be responsible for extending the company’s sales and marketing operations across the Americas, together with Bruce Brandfon, MD US, and Wayne St. John, MD Canada. Besides business development, especially in the growing Latin American market, further diversifying Publicitas’ media portfolio and expanding digital capabilities will be a core focus.
Grimaldi tells Portada that “I am looking forward to this new role and to working closely with our offices and teams in the U.S. and Canada to continue providing top service and growing our relationships with clients, agencies and media partners in the region.” He adds that he will continue to be based in Miami. Both the U.S. Hispanic and Latin American markets will continue to be important in Publicitas Americas strategy: “Our team is already focusing on these key markets and we are expecting to continue to expand our footprint in them. Bringing in top talent will also remain a priority.” According to the Publicitas release, “Grimaldi has been instrumental in winning several new global media representation contracts with premium media owners.”

Earlier this year, Publicitas was bought by German company Aurelius from PubliGroupe.


What: International media sales company Publicitas has selected Rubicon Project, a SSP (Supply Side Platform) company automating the buying and selling of advertising, to power its digital advertising inventory.
Why it matters:Publicitas will take advantage of Rubicon Project’s Advertising Automation Cloud platform to make digital inventory available to buyers globally. The move is somewhat surprising because Publicitas in November 2012 acquired Improve Digital, a Netherlands headquartered SSP.

descarga (1)Publicitas, which gives global advertisers access to audiences and inventory around the world, has announced that it has selected Rubicon Project to power the monetisation of digital advertising inventory. The move is somewhat surprising because Publicitas in November 2012 acquired Improve Digital, a Netherlands headquartered SSP.

Publicitas, which works with media owners across the globe to sell advertising space in traditional as well as digital media, will use Rubicon Project’s Advertising Automation Cloud platform to make digital inventory available to leading buyers across Europe and the rest of the world, via open auction as well as private marketplaces. Publicitas also sells into a wide array of Latin American and U.S. Hispanic web sites.

Commenting on the announcement, Publicitas Chief Technology Officer David Klement said, “working with Rubicon Project sets us up well to maximise the returns from automated advertising for our media partners. This is an increasingly important trend across both Europe and the rest of the world and we see Rubicon Project as a leader in terms of its current technology, its future roadmap, its expert staff and the support and consultation they provide.”

“We are proud that Publicitas has chosen Rubicon Project as an advertising automation platform.We look forward to working closely with the Publicitas team to develop a successful approach to digital advertising across all the regions in which they operate, and across all screens,”added Jay Stevens, General Manager International, Rubicon Project.

 

What: Swiss Media and Advertising company PubliGroupe SA  has sold Publicitas to German investment firm Aurelius AG.
Why it matters: Publicitas plays in important role in international media representation including in Latin America and the U.S. Hispanic market

PublicitasAurelius AG, a German investment firm, is acquiring Publicitas for a price “in the low double-digit million franc range” (between US $11 and US $15 million). Lausanne, Switzerland-based PubliGroupe said in a statement. The deal requires shareholder approval at PubliGroupe’s annual general meeting later this month. Publicitas generated gross revenues (including the value of the advertising space) of over 657 million euros (US $ 920 million) in 2013 (net revenues: 110 million euros – US $154 million). The transaction is one of the biggest in the history of Aurelius.

Publicitas was founded 124 years ago and was originally focused on international print media representation. It has approximately 860 employees in 70 offices based in 20 different countries. “Publicitas has a very good position in the Swiss market, but also internationally. We will be strengthening the company’s new strategy to become a cross media service provider,” said Dr. Dirk Markus, Chairman of the Board at Aurelius AG.

Important Latin American presence

Publicitas has played an important role in panregional/Latin American and U.S. Hispanic media representation over the last few decades. Publicitas bought Miami based media representation firm Charney & Palacios in the nineties. After the acquistion the firm was called Publicitas Charney &  Palacios.  The firm is now called Publicitas Inc. Latin America and led by Lucio Grimaldi, Vice President, Managing Director Latin America & US Hispanic. In November 2012  Publicitas bought Improve Digital, a SSP (Supply Side Provider) which helps digital publishers automate their sales relationships and manage their own private marketplaces. Improve Digital later created The Mark, an exclusive real-time advertising marketplace that connects premium brands with premium publishers, whilst still maintaining full control over brand safety and pricing.

PubliGroup to focus on digital business

At PubliGroupe digital business will generate more than 80 percent of the company’s revenues after the sale of Publicitas/ “The sale of Publicitas is a resolute continuation of businesses in the area of digital advertising trading and processing,” PubliGroup’s Chief Executive Officer Arndt Groth said in the statement.

What? Editora Abril and Publicitas have extended their existing sales partnership into new international markets.
Why it matters: International advertising brands will be able to reach a pan-Latin American target group with Editorial Abril´s audience.

editora abrilPublicitas will represent Editora Abril in eight new international markets in addition to the existing partnership for Latin America. The new markets are Dubai, China, Hong Kong, India, London, Malaysia, Singapore and Thailand. Publicitas will be the exclusive media sales representative in the above mentioned markets and sell Editora Abril’s media products to advertisers interested to reach Editora Abril’s audience in Latin America.

Editora Abril, founded in 1950, has over 48 titles, 25 editions in tablet format, male and female portals, over 46 apps, and more than 7000 employees in Latin America. Leader in 21 of 24 segments, Abril also offers a database in Brazil, Alpha Base, and Brazilian out-of- home communication brand Elemidia. Over 29,5 million readers across its print portfolio, 52,4 million unique visitors to its websites, 2 million visitors in over 100 events and 15,7 million people via digital out-of-home. Editora Abril also publishes the magazine VEJA.

“In order to continue growing in the international market we need to narrow down our relationship with clients wherever they are. Publicitas will help us broaden our advertising reach taking our brands to eight new countries,” states Jacques Ricardo, International Advertising Director of Editora Abril.

“We are very pleased to extend our partnership with Editoria Abril. Their multi-channel media offering enriches Publicitas media portfolio and allows our media specialists across the network to offer our international advertising clients to reach a pan-Latin American target group, ” ads Johannes Braun, International Managing Director at Publicitas.

Lucio GrimaldiLucio Grimaldi is the Vice-President for Latin America and US Hispanic at Publicitas, the largest media representation firm in the world. In his current position, Lucio oversees all sales, media relations and business development for the region and the US Hispanic market.

Lucio’s past work experience includes US, international and multicultural positions in integrated advertising sales/management, brand strategic marketing and business development working for leading global publishers and brands as Cosmopolitan, Esquire, Harper’s Bazaar, Men’s Health, Vanidades, Women’s Health and Runner’s World. Lucio is fluent in English, Spanish and Italian and also speaks basic Portuguese and Russian.

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Lucio Grimaldi has been promoted to the position of Vice President – Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin America.

Lucio GrimaldiIn his role as VP – Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong emphasis in monetizing Latin American websites that are visited by U.S. Hispanic audiences through geotargeting techniques.

Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor, CEO Europe & Americas at Publicitas.

 

 

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Lucio Grimaldi has been promoted to the position of Vice President – Latin America at Publicitas in Miami. Grimaldi joined Publicitas in May 2012 as Executive Director – Latin America.

Lucio GrimaldiIn his role as VP – Latin America, Grimaldi will continue to strengthen Publicitas relationship with major media owners and advertising clients in the Latin American markets and lead the expansion of Publicitas  operations in the region. Grimaldi will also be in charge of Publicitas U.S. Hispanic efforts. In the U.S. Hispanic marke Publicitas places a strong  emphasis in monetizing Latin American websites that are visited by U.S. Hispanic audiences through geotargeting techniques.

Grimaldi is based in the Publicitas Miami office and reports to Simon Taylor, CEO Europe & Americas at Publicitas.