MASS Exchange Helps Mundial Sports Network Manage Complexity of Media Trading at Scale
Habib Khoury, CEO at MASS Exchange, explains how his company applies a financial model to a complex industry plagued by a lack of transparency.
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Habib Khoury, CEO at MASS Exchange, explains how his company applies a financial model to a complex industry plagued by a lack of transparency.
Medula has been managing Microsoft Advertising’s commercial representations in LatAm for almost a year now. Portada sits down with them to discuss why their collaboration is so important in today’s global economy.
Programmatic is not a technological tool to “set up and forget”. However, according to the white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), many marketers seem
Despite so much talk about Programmatic Media Buying, there is still a lot of confusion among media buyers about what the term really means. According to a white paper published by MediaMath “The ABC of Programmatic Media Buying” (Spanish), less than a year ago; in July 2015, more than half of the marketers interviewed for a survey by Boston Consulting Group, said that their knowledge about programmatic buying was “very low”, “low” or “average.” So let’s see what “programmatic” really means…
As the recent decision of the RNC to reserve US $150 million worth of video ad inventory shows, video will be a major vehicle to convince voters for the upcoming general election in November. With the above fact in mind a roundtable with major players at DSPs, SSPs, and publishers took place in New York City. Below some intelligence provided by the round table participants.
Brightcom, a global ad tech and multi-channel media company, announced today that 360° media solutions company Medula will lead and manage all of its programmatic digital advertising.
A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
DataXpand discusses its recent announcement that the DMP has expanded its reach into online US-Hispanic audiences, now reaching 45% of this key consumer base.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Is Latin America adopting header bidding? Does it really lead to increased transparency between buyers and publishers? We look at these topics and speak to some regional industry leaders to gain insight on header bidding’s role in the adoption of programmatic buying.
A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Portada sits down with Teads CEO Pierre Chappaz to discuss the latest in advertising technology, the company’s pioneering of outstream video and just what makes
Don’t miss what Diego Reck (FOX), John Mafoutsis (Viacom), Jeremy Piotraut (Teads.tv), Martín Frontini (Zoomin.TV) and Eugenia Denari (Google) tell us about media trends for 2016.
What: Programmatic ad spend will account for about a third of display and video expenditures this year, or about US$14.2 billion, up 49% compared to 2014.
What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming
In our second Agency profile, Susan Kuchinskas covers The Media Kitchen and how entrepreneurial “media chefs” cook up the best media plans at an agency that prides itself on its culture. The Media Kitchen was spun out of kirshenbaum bond senecal + partners in 2001, and it’s been riding the waves of digital change ever since.
DOWNLOAD Portada’s Special Issue on Programmatic Media Buying In Latin America (written in Spanish, so polish your Spanish ;-)). Is Latin America ready to move from buying inventories to buying audiences?
As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.
Programmatic and Real Time Bidding are revolutionizing the way advertising is bought. Nowhere is this more the case than for Mobile media.
#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?