Last week Salesforce released the seventh edition of its influential State of Marketing report. The report and its companion Tableau dashboards, based on a survey of over 8,200 marketers across 37 countries, offer a snapshot of how strategic priorities and challenges, marketing tactics, and technology are transforming against a backdrop of economic and social change.
ImpreMedia’s years of experience with Hispanic audiences and Ivan’s career path are an example of how hard work, willingness to adapt and an ability to recognize your strengths are the basic requirements for success in the digital age.
A summary of the most exciting recent news in online video. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
SpotX’s new data reveals that the portion of overall ad budgets spent with OTT inventory owners increased from 8 percent in October 2016 to over 26 percent of total spend for October 2017.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
The digital video landscape provides amazing opportunities for advertisers to connect with U.S. Hispanics across paid, owned and earned media. Be it branded entertainment, social influencer campaigns, managed media buys or programmatic, the choices are many.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Kickads, a strategic mobile agency led by Pedro Forwe and Exequiel Arriola, has launched Sidekick, the first 100% mobile supply-side Platform (SSP) for Latin America.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Programmatic media company Headway has introduced NativeWay, the first marketplace for native ads on Spanish-language websites for the first time.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Much must change in order for agencies to truly embrace the alternatives to “juggernauts” Facebook and YouTube.
Sites that specialize in football and sports in general found a way to make their ad revenue grow through programmatic advertising sales.