programmatic buying Archives

Sojern’s Andres Franklin on Programmatic and the Uniqueness of the Travel Industry

Real-time marketing and Big Data have opened big opportunities for marketers when it comes to hyper-targeting their prospects. This is particularly true of the heavily-digitized travel marketing sector. Sojern, a performance marketing platform, has specialized in delivering that message that each unique user is looking for before traveling. We asked Andrés Franklin, commercial director for Latin America at Sojern, to spell it all out for us.

2015 LatAm Marketing Highlights According to Estée Lauder, Viacom, Starcom, L’Oreal, Zoomin.TV, 3M….

Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.

Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase

Publicis jumps on the programmatic platform bandwagon, buys RUN

What: Publicis Groupe has acquired RUN, a mobile-focused real-time data management and multi-channel programmatic buying platform. Why it matters: Mobile ad spend is expected to increase

#PortadaMex – Alejandro Campos Carles: “Efficient Media buying is still a challenge to digital marketing”

The digital marketing progress cannot be understood without the Mobile growth, which is the major global megatrend, said Alejandro Campos Carles, CEO of StartMeApp, during the 4th Annual Foro Mexico de Publicidad y Medios (#PortadaMex) yesterday.

Ale Fishman: IAB & Yahoo! “there is no need to be radical but we should go along with the shift to programmatic buying”

At the 2014 IAB Now, Portada interviewed Alejandro Fishman, president of this organization and managing director of Yahoo! Argentina. Mobile development in Argentina, content marketing and programmatic buying are this year’s highlights, according to Alejandro.

Sounding Off: Pierre Chappaz, CEO Ebuzzing: “An end to invisible advertising”

Half of all internet advertising bought by brands is not seen by web users. It is a shocking statistic and the situation is worsening year on year, thanks to the rise of programmatic buying. In 2012 ComScore estimated that 31% of advertising was not seen, this number rose to 54% in 2013.

Mondelez, Heineken,P&G, Kimberly, Kellogg’s, Amex …major clients want direct control over exchange traded platforms
More and more major clients are embracing programmatic buying and, as importantly, they are keen on keeping the data obtained through their digital buys all to themselves. Mondelez just announced a global online video partnership with TubeMogul (press release) The partnership aims at optimizing Mondelez International’s online video advertising strategy – including media planning, buying and ad serving − using TubeMogul’s software.

#PortadaLat: Is Latin America prepared for Real Time Marketing?

In the first panel of the LatAm Summit on programmatic buying, Diego Fernandez Martin, SVP/Managing Director of Starcom, moderated the conversation between Clara Alvarado, Senior Marketing Manager of Cisco; Marlene Moronta, Marketing Director of Estee Lauder; and Alejandro Campos Carles, Co-Managing Director & Founder of StartMeApp.

#PortadaLat: Is Latin America prepared for Real Time Marketing?

IPG Mediabrands introduces Cadreon, a new programmatic buying unit for Latin America

IPG Mediabrands, the media innovation arm of Interpublic Group, has announced the launch of Cadreon, its programmatic buying capability in Latin America with a central hub in Chile servicing more than 10 markets in the region.

Pulso BA: The digital world as seen from Buenos Aires…Cutting edge or reflection?

Our editor Carolina Ré presents our first Pulso BA column on the pulse of the marketing and media industry in Buenos Aires. In this first installment, we discuss the hot-button topic of programmatic buying. So hot, that it is burning hands in Latin America. Should we let it go or grasp it firmly in our hands?

Programmatic buying: What do the experts say?

Programmatic buying of digital media is a system for placing digital advertising that is gaining ground in the U.S. and is just becoming known in