UM wins Hershey, to be included in new Programmatic Buying Model
08/27/2013
What? UM won Hershey’s Media buying and planning account, previously held by OMD. Why it matters: The Hershey company spends more than US $500 million in
Programatic Trading
UM wins Hershey, to be included in new Programmatic Buying Model
08/26/2013
UM just won Hershey’s global media buying and planning account, previously held by OMD. Hershey will be included in IPG/UM’s new integrated programmatic buying program which includes the U.S. Hispanic market.