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Prisa Brand Solutions

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

After eight months at the post, Joy Howard has stepped down from her role of CMO at Lyft. Instead of a CMO, Lyft will now have a VP of Marketing Operations and a VP of Brand. Heather Freeland, previously Head of Global Communications at Facebook, will fill the former, while Google marketer Jabari Hearn will take on the latter.

 

 

 

 

Prisa Brand Solutions announced the appointments of Ashley Perkins as East Coast VP of Sales and Laura Saldivar as West Coast Sales Director. Perkins will be based in New York and Saldivar in California. They will focus on sales strategy and business development in the United States.

 

 

Church’s Chicken has appointed Brian Gies as CMO. Gies replaces Hector Munoz, who has taken up the CMO role at rival chicken brand El Pollo Loco.

 

 

 

 

 

 

Jeff Collins has been named Executive Vice-President of Ad Sales at Fox News. Collins will succeed and report to Marianne Gambelli. He will oversee the Fox News Channel, Fox Business Network, Fox News Digital, Fox News Radio, Fox News podcasts and subscription streaming service Fox Nation.

 

 

 

 

 

Publicis Groupe is appointing Delphine Stricker as new Vice President/Director of Communications, replacing Peggy Nahmany who left earlier this year to join The Thales Group. Stricker will be in charge of Publicis Groupe’s global communications efforts.

 

 

 

 

Interpublic Group announced that is has appointed Pete Stein as Global Chief Executive Officer of Huge. As Global CEO, Pete will be based in Brooklyn, NY, where he will lead 1,400 people across thirteen offices.

 

 

 

 

 

ViralGains has announced a significant expansion of its leadership team. Safaa Lafnoune has been appointed Vice President of Product. Beth Laplante has joined the firm as Director of Customer Experience. Alex Reuter and Michael Lubavin have been promoted to Directors of Engineering.

Leo Burnett Worldwide has named Liz Taylor its Chief Creative Officer. Starting July 8, Taylor will lead the creative direction of the global agency network and help build the agency’s offering and culture. Taylor will take on a hybrid role as North American creative lead of Publicis Communications.

 

 

 

 

 

Comscore CEO Bryan Wiener has departed the company after less than a year over what he called “irreconcilable differences.” The measurement firm’s president Sarah Hofstetter has also left over “differences with the board over how to execute the company’s strategy.” Dale Fuller will serve as interim CEO as Comscore begins to search for a replacement.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Nigel Morris, currently serving as a Chief Strategy and Innovation Officer ofthe Dentsu Aegis Network, has announced that he will step down from his position as of March, after 26 years at the company.

 

 

 

 

 

 

Publicis Media has announced the appointment of veteran Lauren Hanrahan to the role of CEO of Zenith US, Moxie, and MRY. In this role, she will be responsible for transforming Zenith’s roster of clients and accelerating the growth of the agency. Based in New York, she will report to Tim Jones, CEO, Publicis Media Americas, and succeeds Sean Reardon.

 

 

 

 

 

 

Byron Allen’s Entertainment Studios has tapped former NBCUniversal and Nexstar Media Group executive Tom O’Brien as President of The Weather Channel, effective immediately. O’Brien also will hold the title of EVP of Allen Media, LLC. In his new position, O’Brien will oversee all television and digital operations of The Weather Channel television network and its streaming service Local Now.

 

 

 

 

Meredith Starkey has joined the Carolina Panthers as Chief Marketing Officer. Starkey prevoiusly spent nearly 10 years at T-Mobile, where she was Vice President of Marketing – Sponsorships and Events. Starkey will begin her new role in late March.

 

 

 

 

Cynthia Dickson is now Executive Director, Marketing & Media Strategy, at Native Tongue Communications, a new agency that has an exclusive partnership with OMD.

 

 

 

 

 

Prisa Brand Solutions has announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s sales strategy and business development in the United States.

 

 

Evelyn Adames brings more than 10 years of experience in guiding brand development using a total market approach. She has worked with Cox Media Group, Latina Media Ventures, and Spark Foundry, where she managed the clients’ accounts and strategic planning for advertisers and agencies.

 

 

 

 

Edith Carranza brings more than 20 years of experience in the U.S. and Latin American media industry. Prior to joining Prisa Brand Solutions, Carranza worked with Hola TV as the head of advertising sales, where she structured and set up new advertising sales business units, increasing ad revenue streams year after year.

 

 

 

 

Isobar promoted Ricardo Salema from Executive Creative Director to the newly created role of Chief Creative Officer for the U.S. He joined the agency 12 years ago.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

José Antonio Ortega Carrero has been named delegate advisor of Prisa Brand Solutions USA and executive VP of Prisa Noticias Latam.

 

 

 

 

 

Tastia Group has named Montserrat Gázquez marketing director. Montserrat will be responsible for designing and implementing a new marketing and communication plan for Tastia Group and its brands.

 

 

 

 

Rabeea Ansari is the new marketing VP of Club Med for South America. The executive has been working in marketing for 15 years, holding different roles in Brazil, India, and France.

 

 

 

 

Facebook has named a new head for Latin America. Maren Lau will replace Diego Dzodan and will lead the teams of Argentina, Brazil, Colombia, Mexico and Miami.

 

 

 

 

Executive Owen Oliva has been named beverages director by Walmart Central America. Until now, he had been leading the regional activity of the strategic brands of the company which he joined in 2013.

 

 

 

 

Banco de Chile has named  Serge de Oliveira as its new digital marketing manager. Prior to this, Serge was in charge of the online marketing department at Entel.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

The Interactive Advertising Bureau (IAB) has named Susan Hogan senior vice president of research and measurement. Prior to this, Hogan was a media consultant in the digital space.

 

 

 

 

Lisa Ruiz-Rogers has been appointed managing director by PR agency ROX United, of UNITED COLLECTIVE. Ruiz-Rogers will be responsible for all public relations and activations for the agency.

 

 

 

 

Marketing professional with nearly 20 years experience, Jason Riveiro, has been appointed National Director, Growth Markets by Realogy Holdings Corp.

 

 

 

 

 

José Antonio Ortega Carrero has been named delegate advisor of Prisa Brand Solutions USA and executive VP of Prisa Noticias Latam.

 

 

 

 

 

CBS has appointed Richard Parsons as its interim chairman. Parsons held the role of chief executive at Time Warner from 2002 to 2007.

 

 

 

 

 

Adam Mosseri has been named the new boss of Instagram by Facebook. Previously, Mosseri was Instagram’s head of product and he also served as design director for Facebook’s mobile apps.

 

 

 

 

Laura Gentile is the new senior vice president of marketing of ESPN. Gentile will be responsible for developing and managing all aspects of the ESPN brand across all media and building upon a catalog of award-winning creative.

 

 

 

 

 

Rob Perillo has joined Klunk & Millan Advertising. Rob will lead the agency’s creative team, integrating digital, social, and web design.

 

 

 

 

What: Prisa Brand Solutions, parent company of Prisa Digital, has acquired digital media sales house Latam Digital Ventures (LDV) from French digital media company Adux and Guiliano Stieglitz. The acquisition strengthens Prisa Digital’s position in the U.S. and Mexico. Prisa wants to accelerate LDV’s current capabilities with an expansion plan to new markets such as Colombia, Argentina and Chile. Update: Adux announced that it sold its 60% stake in LDV  for 2.5 million euros, or approximately US $3 million. This values 100 per cent of LDV at US  $5 million.
Why it matters:
The purchase of Latam Digital Ventures by Spanish group Prisa is a new step in the consolidation in the U.S. Hispanic and Latin American digital space. In 2015, French company HiMedia Group, now called Adux, and Giuliano Stiglitz bought Orange Advertising Americas, a unit of telco company Orange, whose assets became part of Primia Digital.

Prisa Brand Solutions, the parent company of Prisa Digital, has acquired digital media sales house Latam Digital Ventures (LDV), formed by Primia Digital and Fullscreen in Mexico, and Primia Digital and Mobvious in the U.S. UPDATE: AdUX held 60% of LDV alongside with its manager Giuliano Stiglitz who owned 40%. In 2016 Latam Digital Ventures had annual revenues of approximately US $ 10 million. 

LDV had revenues of approximately US $10 million in 2016.

With this acquisition, Prisa aims to accelerate LDV’s current capabilities with an ambitious globalization plan that will allow it to cover new markets such as Colombia, Argentina and Chile, as well as enhance its business offerings with new services such as native advertising and digital audio, thus achieving a diversified and complete product portfolio in all the major markets.

Giuliano Stiglitz will stay on as CEO of Latam Digital Ventures, leading the growth of its current business and boosting the planned expansion efforts, and will work with Chechu Lasheras, General Manager of Digital Revenues at Grupo Prisa, to ensure its successful integration and synergy with the group.

LDV has been able to develop an attractive digital advertising offering in different areas such as programmatic display, video and mobile, as well as obtain a solid position in the Mexican and US Hispanic markets thanks to its sales team, the quality of the media it represents, the innovative advertising formats it develops, and the applied technology it uses to optimize the processes and results of its managed campaigns.

Prisa expands its Sales Muscle in the Americas

“For the Prisa group, this acquisition is a foundation upon which to expand our digital sales capabilities in the Americas in disciplines that require specialization, such as programmatic display, mobile or video, and will accelerate our acquiring of talent, resources, and solutions to help us consolidate our position in the region and be able to provide our advertisers with a comprehensive service of maximum efficiency wherever they need it, and always within the secure context of premium audiences “, said Ignacio Soto, Chief Revenue Officer of Grupo Prisa. Prisa owns and operates digital properties like sports site As.com, which has a U.S. edition,  and newspaper site El Pais have a substantial following in the Americas.

Giuliano Stiglitz, CEO of Latam Digital Ventures, added that “being acquired by a benchmark group such as Prisa is undoubtedly a success derived from the excellent execution we have demonstrated since our launch. We believe that we have a very distinctive offer, both in programmatic premium display and in mobile and video, which has allowed us to gain the trust of many premium sites and of the most relevant advertisers in the market. Together with the Prisa group, we will further strengthen our position, enabling us to visualize a tremendous potential for growth.”

UPDATE: Partnership for Native between Prisa and Adux

The sale of LDV to PRISA will bring important synergies to PRISA, given the large digital audience which LDV will be able to monetize, and also to AdUX through a commercial agreement over native advertising. Indeed, as a part of the deal, Prisa Brand Solutions and Quantum (AdUX subsidiary dedicated to native advertising) have signed a 2 years agreement under which Prisa Brand Solutions will use Quantum’s solutions to generate and monetize native advertising placements in Spain, Latin America and towards Hispanic audience in the USA.

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What: Prisa Brand Solutions is introducing a publisher Trading Desk to better monetize its audiences in the U.S. Hispanic market, Latin America and Spain. The new Trading Desk will be operated out of Prisa’s central hub in Madrid, Spain, for Local, National and International campaigns and out of Miami for Latin America and the U.S. Hispanic market, Gonzalo Ochoa Abal, Managing Director Americas at Prisa Brand Solutions tells Portada.
Why it matters: While many global publishers  like Conde Nast, the Washington Post and the Guardian have had their own trading desks for several years, this is the first trading desk established by a media company (publisher)  in the Spanish-speaking world. Trading desks set up by agencies ,e.g. Havas’s Affiperf, and  WPP’s Xaxis)  can often charge high spreads (between the price they buy digital ad inventory for and the price they sell it for). That  is why publishers have an incentive to bypass the middleman.

ezc2aevu_400x400Prisa Brand Solutions is introducing the first Publisher Trading Desk in the  Spanish-speaking world.. The publisher trading desk will enable to scale the digital business of Prisa using enriched data and to strengthen positioning of the group around two pillars of the digital economy: scale and data. The new platform is based on the strategic partnerships with Google and Appnexus, both companies are providing the DSP (Demand Side Platform) technology.

Prisa Brand Solutions will work with its own trading desk from now on, but will continue providing its inventory to major trading desks like Xaxis and Affiperf, Gonzalo Ochoa, Managing Director Americas at Prisa Brand Solutions, tells Portada. “We intend to complement the offering based on propietary data to agencies and brands,” Ochoa adds.

Prisa Brand Solutions, the ad sales unit  in Spain and Miami of Grupo Prisa, which owns digital properties including El País..com, the sports news site As.com and the radio station Los40.com , aims to to enable advertisers and agencies to reach its audience via the new trading desk, within a safe environment and significantly improve the ROI of their campaigns. Prisa Brand Solutions will add media properties, not owned by Grupo Prisa, to the inventory of its own trading desk, Ochoa notes.

“The technological transformation of media and advertising demands a continuous development of new business models that deliver competitive advantages…” says Ignacio Soto, Chief Revenue Officer of Grupo Prisa. “International media groups, like The Guardian, have clearly developed similar models. We are determined to maintain our leadership position in sales innovation and develop new models that yield a more efficient monetization of our audiences”.

This is one more step of the Sales Innovation Strategy initiated in 2015 by Prisa Brand Solutions with a programmatic premium platform, yield management and native advertising.

CHECK OUT: Programmatic with a Latin Twist.

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