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Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and “My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13.

Portada’s editorial team is curating an outstanding agenda for the Sports Marketing Forum’s in order to provide attendees  major networking opportunities and new insights.

At the Golazo Award final pitch contest members of Portada’s Sports Marketing Board will ask finalists to provide solutions to specific soccer marketing related challenges. Each finalist will have 5 minutes to present an innovative solution. The official Winner will be announced by the judges of the Sports Marketing Board. In addition to the official winner selected by the judges, Sports Marketing Forum attendees will vote for the “Golazo People’s Choice” Award Winner.

Portada Sports Marketing Board Members

  • John Alvarado, VP Brand Marketing, Crown Imports
  • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
  • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
  • Ramiro Crespo, Multicultural Channel Strategy, Sprint
  • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
  • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
  • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
  • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
  • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
  • Felix Palau, VP Tecate, Heineken
  • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
  • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

“We are really proud of our 2016 Audi Summer Tour in the U.S., which touched over 395 million people through various channels. Being able to present our campaign at the semifinal stage to a highly regarded Jury at PortadaLat in Miami was a great moment and we are thrilled to be finalists for the Portada Golazo Award,” says  Benno Ruwe, Head of Partnerships at FC Bayern Munich (Americas).

According to Evgenia Novikova, Managing Director, Gravity UK and Europe “It was our honor to present Inter Jersey Campaign in Miami and we are happy it received such a high recognition from the Jury . Excited to be among the Golazo Soccer Award  finalists.”

“We are proud to have partnered with AT&T and the Mexican National Team to create the multichannel consumer engagement experience, Expresa to Pasion and for the opportunity to have traveled to Miami to present the program to the distinguished judges of the Portada Golazo award. We are honored to have been selected as a finalist and look forward to joining the other 2 competitors in New York for the final selection,” says Roberto Saucedo, VP Multicultural Integration The Marketing Arm.

REGISTRATION:

Register to  the Sports Marketing Forum  on September 13 in New York City’s Hotel and/or  to the 11th Annual Multicultural Marketing Conference on Sept. 14:

Already confirmed #Portada17  SPONSORS

Sports Marketing Forum

Penalty Level
La Vida Baseball 
PM3 

11th Annual Multicultural Marketing and Media Conference

Silver Sponsor
CNN  

Bronze Sponsors
Acuity 

Hcode Media

Attendee Bag Sponsor
Fluvip and Adsmovil 

Media Partner
PR Newswire

To align your brand with #Portada17  (Sports Marketing Forum , Sept. 13 and the  11th Annual Multicultural Marketing Conference, Sept. 14) and connect with Portada’s audience of thousands of brand, agency and media trailblazers, please reach out to Marcos Baer marcos@portada-online.com or call him at 1347 840 13 11.

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What: Cision and PR Newswire announced intent to combine, creating a leading global communications platform. UBM, the British business-events organizer, has agreed to sell the news-release distribution service PR Newswire to Cision for $841 million.
Why it matters: With proposed acquisition of PR Newswire, Cision further expands its PR, social media and analytics offerings. The transaction is expected to close late in the first quarter of 2016. UBM will mostly focus on the event business.

295893LOGO 295894LOGOCision, a global media intelligence company, has announced an agreement to acquire PR Newswire for US$ 841 million, a provider of multimedia communications, from UBM plc. Cision also owns PR Group Gorkana.

The transaction, which requires approval by the shareholders of UBM plc as well as regulatory approvals, is expected to close late in the first quarter of 2016.

PRN is a global leader in public relations (“PR”) and investor relations (“IR”) communications and related services, connecting over 30,000 customers to their target audiences through the largest distribution network of its kind in the world. Customers spanning Fortune 2000 multinationals, small businesses, public relations agencies and government entities rely on PRN to target, reach and engage the most relevant media outlets and audiences with impactful and timely content.

The combination of Cision and PRN resources would result in a seamless and integrated communications tool for intelligence gathering, distribution, monitoring, and analytics platforms. Enhanced scale from the combination of the two companies would enable significant investments in R&D to support continued technology innovation.

“Bringing Cision and PR Newswire together will enable communicators to turn data into actionable insights — the necessary link between communications and business outcomes,” explained Peter Granat, Cision CEO. “We are serious about building a comprehensive platform to help our clients manage the entire lifecycle of communications – from influencer discovery and content distribution to engagement and campaign analysis.”

“We are very excited about the transaction and the opportunities it would provide for our clients, partners and employees,” said Robert Gray, CEO of PR Newswire. “PR Newswire helps PR, IR, Marketing and Compliance professionals maximize the impact of their communications programs through best-in-class solutions and the combination with Cision would further enhance that capability.”

Deutsche Bank Securities Inc., Barclays and RBC Capital Markets are providing debt financing to Cision.While the regulatory and shareholder approvals are sought it will be business as usual for both firms.