What: GolTV signed a multi-year deal to broadcast all of Portugal’s first division soccer league live matches, both in English and Spanish language.
Why it matters: Liga NOS has been increasing its world soccer status over the last few years, recently ranking seventh in the UEFA league rankings.
Starting August, with the 2017/2018 soccer season, GolTV will broadcast all of Portugal’s first division soccer league live games, also known as Liga NOS, or Primeira Liga. The deal includes the broadcast of all matches in English and Spanish.
GolTV had already been airing Benfica’s home matches, the league’s top-ranking team since 2014. With this new deal, the broadcaster will add more weekly live games, approximately 150 per season. This includes those played by Liga NOS main teams Benfica FC, Porto and Sporting CP.
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The interest to expand its broadcasting rights is in response to a growing audience demand.
The league’s popularity is mainly growing among Hispanic audiences. Mexican soccer fans, more specifically, have been attracted to Liga NOS because several key Mexican players and former Liga MX stars have joined the Portuguese teams.
“We are very excited about the new upcoming Liga NOS season and the expansion of our partnership,” said Rodrigo Lombello, CEO of GolTV. “Our viewers will soon be able to watch all of their favorite teams and match-ups on GolTV. We’ve become the go-to network for all Portuguese soccer fans.”
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In recent months the network also has boosted its other Portuguese soccer properties, adding the Portuguese Cup and the Portuguese League Cup to the programming roster.