#Portadalat 2016


How great is it that in this industry, there are always moves, promotions and events. If there weren’t, what would we talk about? Here are some of the highlights from May. Let’s go, we’re almost half-way through the year!

IMS – LinkedIn Names New Director for the Southern Cone

Sebas GilA few days ago, I read on LinkedIn that Sebastián Gilfue was recently promoted from Senior Sales Manager at LinkedIn Argentina to Sales Director of LinkedIn for Argentina, Bolivia, Paraguay and Uruguay. If my calculations aren’t off, this would be his sixth year in LinkedIn’s commercial area (first, through Fox, then now, through IMS). Good luck, Sebas!

PortadaLat 2016: June 8-9

We’re getting closer and closer to the annual Portada event in Miami! There will be two days full of content and ideas from industry-leading speakers, along with the opportunity to connect with pan-regional professionals from advertising and marketing. If you’re interested in finding out more about the event (and registering, of course), click here.

The MMA Forum Argentina 2016

GoldyOn May 18, I was at an event organized by the Mobile Marketing Association at the Park Hyatt Hotel in Buenos Aires. I arrived right as Juan Göldy, CEO of Logan and Chairman of MMA, was giving the official opening to the event, and I was there almost until the end. It was a full day, with the presence of leading speakers in digital media, who shared their knowledge and experience in mobile.

comScore’s Breakfast

I was at the breakfast organized by comScore on May 12 in Buenos Aires, during which we discussed the topic of multi-platform measurement in Argentina. If you want to know more about the event, you can download the presentation here.

Social Media Week Mexico

Pau CutuliLovers of social media have their events, as well. In mid-June, Social Media Week (SMW) will take place in three cities simultaneously: Los Angeles, Mexico City and Milan. SMW is dedicated exclusively to social media, and last year Paula Cutuli, also this year’s organizer, presented the first edition.

The Hidden Power of Your Network

Lore AmaranteOn May 5, Lorena Amarante held the event celebrating the launch of her book, The Hidden Power of Your Network, in which she shares her experience with the potential that resources and digital networks that we have created can contribute to our professional development. I couldn’t attend, but I still want my signed copy, Lore!

That’s all for May, guys. See you in June with more updates!

Building on the highly praised previous seven editions of the #PortadaLat event, organizers are announcing an expanded 2016 edition to take place in Miami’s Hyatt Regency Hotel on June 8-9, 2016. What to expect, major additions and more…


admin-ajax#PortadaLat, organized by Portada, the leading Source on Latin Marketing and Media – www.portada-online.com , is the premier conference in the Latin American and U.S. Hispanic marketing and media space.  This  marquee conference is a two-day annual gathering of key brand marketing, advertising, media and content leaders from all over the Americas.  Only Portada can provide you with the highest quality up-to-date content and  introduce you to hundreds of key players.



As a result of feedback from #PortadaLat attendees organizers are substantially expanding key content offerings including:

Data Marketing Forum:
  Using Data Driven Marketing to reach Latino Consumers
#PortadaLat will provide a unique setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency. An in-depth look at Social Marketing and Paid Social.

Travel and Luxury Marketing Spotlight. Latin America and the U.S. Hispanic market are a key inbound and outbound destination for global Travel and Luxury marketing companies. Hear  how major brands are approaching the region and their best practices in digital marketing.

More Sessions exploring the Marketing Technology Revolution. From  Content Marketing Technologies and Practices, to Digital Targeting to Crowdsourcing, leading  experts will provide actionable insights to major leading practitioners about major innovations.

Expanded Speaker Roster of Brand Marketing and Media Stars
Expect #PortadaLat Speakers to be filled with dozens of key brand marketers, major media agency players, key social influencers and media stars.

More Special Tracks and Exclusive Sessions  to be announced soon!




Online Video Forum: A unique hub for excitement and idea sharing on the OTT Revolution  throughout the Latin #PortadaLatworld. Monetization, Viewability, Youtube, Facebook and beyond…
Speed Networking. Profit from Small group sessions with dozens of key brand, agency and media executives. Hands on insights and key contacts!
Latin American Advertising and Media Award Ceremony. Winners will be announced in 11 different categories. Portada’s audience of thousands across the Americas will have nominated and voted throughout a 3 month process culminating at the Awards Ceremony at #PortadaLat.

Game Changing Content:

  • The Growth of Ad-Tech in LatAm: The Next Stage
  • Shaping the Future of Panregional Marketing
  • Brand Marketing Stars Speak Out
  • Brand Storytelling and Social Media
  • Country Focus: Mexico
  • TV and Social Media: A Latin American Symbiosis?
  • Key Research Findings
  • Case Study: Retail Brand Building in Latin America
  • How LatAm Innovators are Disrupting Marketing
  • Country Focus: Argentina


#PortadaLat  is organized by Portada (www.portada-online.com, www.portada-online.com), the leading trade media with the largest audited reach throughout the Americas: 150,000 professionals).


For Speaking and Sponsorship Opportunities please reach out to Kelley Eberhardt, Sales and Marketing Director, at Kelley@portada-online.com at 1212 685 44 41.


VIDEO of 2015 #PortadaLat Highlights

DOWNLOAD  the Recap of #PortadaLat 2015

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