The nominations were received and the jury voted. After going through a series of brilliant submissions, the finalists have been chosen in each of the five categories of the 2018 Portada Awards. Take a look at the list and get tickets for the award ceremony, to take place at the end of #PortadaNY on September, 25. For even more chances to network with first-rate executives, join us for a list of thought-provoking conferences and choose your one-on-one meetings now!

After a couple of weeks of deliberation, Portada is thrilled to announce the shortlists for the 2018 Portada Awards in its five different categories. The finalists were chosen by the members of Portada’s Council System and Editorial Board.

The Portada Awards Ceremony will be the perfect way to close a full day of thought-provoking conferences, put together with the help of Portada’s premium partners AcuityAds, Adsmovil, HCode, Geoscape, Latcom, Pulpo Media, Undertone, and VidaPrimo.

Moreover, Portada will donate 25% of each ticket to non-for-profit partner BOSS, the Business of Sports School in New York City.

The award finalists were shortlisted per category as follows. To find out more about them and their initiatives, visit the Portada Awards landing page.


Top Brand Marketer Driven by Multicultural Insights

Caro D’Antuono, CMO, Northgate Gonzalez

Edwin Gotay, Director, Multicultural Marketing, NASCAR

Jorge Inda Meza, Head of Marketing, West Region, Anheuser-Busch

Ariela Nerubay, CMO, Curacao

Juan Ochoa, Director of Marketing, beIN SPORTS USA

John Sandoval, Brand and Latino Marketing Manager, Intuit



Top Campaign Driven by Multicultural Insights

T-Mobile, “World Cup 2018”

Gallegos United, “El Chavo”

d exposito & partners, “AARP “Cada paso del camino”

Gallegos United, “Xfinity – Beautifully Bilingual”

MARCA Miami/DishLATINO, “Sigue haciéndola”

Acento Advertising/Wells Fargo, “2018 Soccer Campaign”

AC&M Group, Bojangles, “TeleBOvela: El Sabor de la Pasión”

Spotify, “Luis Miguel”


Grassroots Multicultural Fan Engagement by a Team, Property or League

NASCAR Latino, “NASCAR Latino Grassroots Influencer Program”

Chicago White Sox, “Hispanic Heritage Month 2017”

San Francisco Glens SC, “¡Arriba Los Glens! (SF Glens SC and Casa Sanchez SF: A Community Partnership)”


Sports Marketing Monterrey, “SocioMX Tour 2018 (Pro-Mexican soccer clubs touring in U.S.)”



Best Multicultural Engagement Activation by a Brand with a Team or League

American Airlines, “Extending the Culture of Carnaval / When RIO Carnaval meets U.S. Basketball”

Daisy Brand, “Match the Passion: Common Passion Points for Daisy & Our Hispanic Consumers”

Chicago White Sox, “Game Changers: Latinos in Sports Business”

Netflix, “World Cup”



Best Soccer-Specific Activation in North America

Toyota Sponsorship of the Club America Tour Aguila US, “Vayamos Juntos, Fanáticos”

beIN SPORTS, “beIN BED Campaign”

Las Vegas Lights FC (USL), “Franchise Launch: Las Vegas Lights FC”

Continental Tire, “Celebrating Soccer”

Sprint, “La Futbolera”

New Balance Soccer, “New Balance Soccer #GameChangerSeries”

Club de Cuervos / Netflix, “Chava en Rusia”


To find out more about Portada’s services, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

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