Peter P. Snitzer Jr., CEO, Conffianz, explains social media is helping the beauty company grow, during Portada’s 11th Annual Multicultural Advertising and Media Conference.
Posts Tagged ‘#Portada17’
Margie Bravo, Multicultural Marketing Manager at Nestlé USA, explained during Portada’s 11th Annual Multicultural Advertising and Media Conference, on September 14, how brands need to embrace the multicultural consumer and understand how it is part of them, to really grow organically.
Thanks to all who joined us for a phenomenal #Portada17. If you remember nothing else, here are the top three things you need to take away.
VIDEO – Joi Tyrell from Campbell Ewald/Sociedad: “Break the Rules and Take a Chance to Make an Exciting Mkt Plan”
Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S.
Day two of #Portada17 started strong with The 11th Annual Multicultural Advertising and Media Conference
Portada17 Sports Marketing Forum took place yesterday at the Yotel Hotel in New York City. All the pictures below!
After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned:
Rahul Kadavakolu, Executive Director of Global Marketing & Branding, Rakuten Group, talked about the Japanese brand’s recent Golden State Warriors sponsorship, during Portada’s 2017 Sports Marketing Forum.
After presenting the”Expresa tu Pasion” campaign before Portada’s award jury, and defending its marketing strategy, AT&T/The Marketing Arm was named the winner of the Golazo Awards, and winner of the Golazo People’s Choice Award.
Conffianz’s CEO Peter Snitzer: “By Including More User Generated Content We Increased Conversion to Sales by 60%”
Portada interviewed Conffianz’s CEO Peter Snitzer, who will be participating in the MULTICULTURAL SHOPPERS panel at Portada17 this Thursday September 14 in New York City’s Yotel.
After years of competing against other sports giants, soccer has finally managed to position itself among the top sports favored by American fans.
Portada’s Sports Marketing Forum (Sept. 13, NYC Yotel, day 1 of #Portada17) is coming up with uniquely curated content and best-in class networking opportunities. Plus a wonderful space and rooftop, ideal for a day out of the office!
MasterCard’s Mike Tasevski, Publicis’ Dan Donnelly and Scouts Sports and Entertainment’s Michael Neuman to Participate in Sports Marketing Forum at #Portada17
Mike Tasevski, VP, North America Sponsorships at MasterCard, Dan Donnelly, EVP, Managing Director, Publicis Media Sports and Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment are marketing trailblazers participating at the Sports Marketing Forum in New York City’s Yotel on September 13.