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The Hispanic Sports Marketing Forum and 10th Annual Hispanic Advertising and Media Conference were co-produced with MediaPost and succesfully held on September 14 & 15 at Yotel, NYC. The complete coverage in links below:

Hispanic Sports Marketing Forum:

#Portada16 Sports Marketing Forum: Five Myths About E-Sports

#Portada16: Marketers Talk About The Challenges of Reaching Soccer Fans

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

At the Sports Marketing Forum #Portada16 (PHOTOS)

10th Annual Hispanic Advertising and Media Conference

#Portada16: Are Multicultural Media Buying Agencies Necessary?

CHECK OUT: #Portada16 Award Winners

#Portada16 in PHOTOS!

#Portada16: Awards Ceremony & Rooftop Terrace Party…All the PHOTOS!

#Portada17 will take place on September 13 and 14, 2017. For information about how to align your brand with this major Multicultural Marketing, Media and Tech Conference please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

And the Award Winners were announced at #Portada16 in NYYC! Check out the winners below:

Check out PHOTOS from the Award Ceremony!

-TOP MARKETER TO HISPANIC AUDIENCES- presented by: d expósito & Partners 

Patricia Diaz, ‎Director U.S. Hispanic Marketing at McDonald’s Corporation, McDonald’s

Nominations were accepted for client side marketers who have substantially contributed to the quality of Hispanic marketing, whether Hispanic audience specific or by incorporating substantial Hispanic insights into Total Market campaigns, over the last twelve months. The nominated marketer should have made a strong case for marketing to the Hispanic population as well as executed innovative Hispanic marketing campaigns, with strong results. Please explain your reasons for nominating the candidate (max 120 words).

-TOTAL MARKET CAMPAIGN 

Honey Maid’s “Wholesome Campaign”

Nominations were accepted for marketing campaigns targeting the U.S consumer over the last 12 months. These campaigns were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc). The nominated campaigns should preferably include paid media and can also have BTL and content marketing efforts. The campaign should stand out because of the uniqueness of the campaigns creative. The campaign’s media planning and buying plan should have achieved a high ROI. Please describe the campaign in terms of Objective, Creative, Media Used and Results (max 160 words).

-TOP SPORTS CAMPAIGN 

Copa Coca-Cola

Nominations were accepted for agencies (include the brand in the nomination), brands and media properties (include the client/agency in the nomination) that have done outstanding and innovative campaigns targeting multicultural audiences in 2016 using sports related content. The campaign should have both a paid media element (advertising) as well as a content marketing element (owned and earned media). Please explain your reasons for nominating the campaign in terms of sports content/media used, creative, media plan and results. (max 160 words).

-TOP DIGITAL AUDIO CAMPAIGN – presented by: Audio.Ad 

Blue Moon/Spotify

Nominations were accepted for advertising agencies, (please state brand), and brands that have created, planned and executed audio advertising campaigns in the U.S. Hispanic Market over the last 12 months. Total market audio ad campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The nominated campaign should have achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality. Please describe why the nominated campaign deserves the Award (max 120 words).

-TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES 

The Hollywood Hot List- Latina Media Ventures

Nominees were media companies that target Hispanic audiences in (Spanish and/or English) either exclusively or that have a substantial amount of Hispanics in their audience. The nominated entity is distinguished by the quality of the content it provides to the targeted audience. Please explain your reasons for nominating the candidate (max 120 words).

-TOP CONTENT PROVIDER TO HISPANIC AUDIENCES 

LBI Media, Inc. (Parent Company of Estrella TV)

Nominees  were  content marketing firms, content studios, video production studios, and newswire firms that target Hispanic audiences in (Spanish and/or English) either exclusively or have a substantial amount of Hispanics in their audience. The nominated entity is distinguished by the quality of the content it provides to the targeted audience. Please explain your reasons for nominating the candidate (max 120 words).

-“PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD 

MOTIVATE Influencer Dashboard

A digital media property, marketing technology innovation or advertising delivery technology that Portada’s character Programmatico Lopez would approve of. The innovation should have contributed to solve substantial challenges from an audience, client and agency perspective over the last 12 months. Please explain why you think it is a strong digital innovation (max 120 words).

-TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN 

TDW+Co and Western Union

Nominations were accepted for Digital Advertising Campaigns that have targeted Hispanic audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. Please describe the campaign in terms of Objective, Creative, Media Used, Results (max 160 words).

-TOP INTEGRATED HISPANIC CAMPAIGN 

Western Union Digital: Be Futbol Campaign

Nominations were accepted for Advertising Campaigns that have targeted Hispanic Audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The campaign should have used at least 2 different paid media vehicles (e.g. print and social media)in addition to at least 1 BTL (e.g.events, Influencers) and/or content marketing element. Please describe the campaign in terms of Objective, Creative, Media Used (Paid and BTL), Results (max 160 words).

-TOP MOBILE CAMPAIGN 

The New Latino Voice – FIU/Adsmovil Online Tracking Poll with Latino Voters

Nominations were accepted for mobile campaigns that have targeted Hispanic Audiences during the last 12 months that stand out because of the creativity of the media plan and buy as well as a high ROI. Total market mobile campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The nominated campaign should used mobile marketing elements, including Apps, Rich Media, Display and SMS. Please describe the campaign in terms of Objective, Creative, Mobile Media Advertising type used and Results (max 160 words).

-“CONQUISTADOR” TOP MEDIA PROFESSIONAL OF THE YEAR 

Juan Carlos Rodriguez/Univision Deportes

In the changing media environment, media executives need to be nimble, savvy and lead like authentic “Conquistadores”. Nominations are accepted for media executives who have made an outstanding contribution to the development of the sector over the last 12 months. Please explain your reasons for nominating the candidate (max 120 words).

-TOP ONLINE VIDEO MARKETING CAMPAIGN 

We’re going to Walt Disney World with Jeannette Kaplun

Nominations were accepted for advertising agencies, (please state brand), media properties (please state brand/agency) and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Hispanic Market over the last 12 months. Total market online video campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc) can also be nominated. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality. Please describe why the candidate deserves the Award (max 120 words).

 

A new even better edition of Portada’s Annual Conference, co-produced with MediaPost, is taking place on Wednesday afternoon and Thursday in New York City’s Yotel! To help you prepare for unparalleled networking opportunities and the best content available in the marketplace, DOWNLOAD the 20-page program and agenda!

The Hispanic Sports Marketing Forum will take place on Wednesday afternoon (Sept.14). Registration starts at 1pm in New York City’s Yotel. The Sports Forum is followed on Thursday Sept 15 by the 10th Annual Hispanic Advertising and Media Conference in the same venue and will be concluded with a speednetworking session (watch out for 16 major Table Leaders from brands and agencies!) and a rooftop party sponsored by Batanga Media.

REGISTER:If you did not get your tickets yet, take advantage of the online promotion to avoid the higher at-the-door ticket price!

DOWNLOAD the 20-page brochure and agenda!

Alejandro Solorio has been appointed Hispanic Marketing Director at Comcast based in Philadelphia.

Until very recently Solorio worked at Brown Forman, where he led the Multicultural brand strategy for the Jack Daniel’s Family of Brands.
Solorio will be a speaker at the 10th Annual Hispanic Advertising and Media Conference on Sept. 15, co-produced by Portada and MediaPost.

Solorio has over 15 years of marketing experience working with Multicultural consumers from the client, agency and media sides. Prior to joining Brown-Forman, Solorio worked for Elemento L2 where he served as Marketing, Brand Strategy and Business Development Director. Previously, he was Marketing Manager for Chicago Tribune’s Hoy. He also held positions with Cuarto Rojo Consulting and CEMEX Inc.

Join us at PORTADA Mexico!

#Portada16 on Sept. 14-15 in New York City’s Yotel, coproduced with MediaPost, will discuss why and how multicultural audiences are driving the growth of the U.S. economy.

“The engagement of multicultural consumers is crucial for Corporate America’s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so that attendees get insights and valuable contacts in multicultural sports marketing, social media, shopper marketing and much more,” says Marcos Baer, publisher of Portada.

Check out the AGENDAS!
Sept. 14: Hispanic Sports Marketing Forum
Sept. 15: 10th Annual Hispanic Advertising and Media Conference

A  highlight of #Portada16 will be the session “view from the corner office”, where the below thought leaders will discuss why “Multicultural is the New Mainstream”:

  • Dabo Che, Executive Creative Director, Spike, DDB
  • Jose R. Costa, Driven Brands, Group President
  • Sandra Howard, AVP-Advertising, AT&T
  • Lisa Torres, President Multicultural, Publicis Media

REGISTER: Get your Ticket at the online Promotion.

Other Brand and Agency Thought Leaders Participating at #Portada16

  • Javier Delgado Granados, Group Director Multicultural, Coca Cola
  • Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
  • Mariel Llenza, Director Diversity Advertising, AT&T Entertainment Group
  • Nelson Peña, Vice President Global Foods, Nestlé
  • Stephanie Shannon, Culture and Segment Strategist, Verizon
  • Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’ Brands
  • Leyda Reyes-Rodriguez, Partner and Multicultural Director, Maxus
  • Ed Carias, Senior Brand Manager, El Jimador Tequila
  • Maria Cristina Rios, Director Multicultural Strategy, Macy’s
  • Leonor Palao, Brand Marketing & Advertising, Oppenheimer Funds
  • Maria Teresa Garcia Rosell, Senior Marketing Director, Anheuser-Busch
  • Stephanie Borges, VP North America Strategic Marketing and Partnerships, Six Flags
  • Annalia Benedetti, Director Shopper Marketing and Multicultural, Kellogg Companies
  • Tracy Galindo, Marketing Specialist, Jewel Osco
  • Gonzalo del Fa, President, GroupM Multicultural
  • Gloria Constanza, Partner, Chief Contact Strategist, D’Exposito & Partners
  • Nakesha Holley, VP, Integrated Communication, Uniworld
  • Ronald Mendez, Managing Partner, Multicultural Lead, Mediacom
  • Zachary Rosenberg, President, Milner Butcher Media Group
  • Eduardo Perez, Partner, PM3
  • Neha Misra, Vice President, Strategy and Analytics, Mbuy
  • Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
  • Darren Marshall, Executive VP, Consulting & Research, rEvolution
  • César Taveras, Online Marketing Manager – U.S. Hispanic Market, Rosetta Stone

TOPICS they will explore

  • Live – Sports: Where Tech Meets Marketing (Sports Forum, Sept. 14)
  • Soccer Marketing and Content engaging Multicultural Audiences (Sports Forum, Sept. 14)
  • E-Sports and Multicultural Audiences (Sports Forum, Sept. 14)
  • Multicultural Shopper Marketing: The state of the art (10th Annual Hispanic Advertising and Media Conference, Sept. 15)
  • Multicultural Lead Generation and Conversion (Sept. 15)
  • Do Multicultural Media Buying Agencies have a reason to exist? (Sept. 15)
  • Cross-Device: Using Data Marketing to Close the Gap in the Mobile World (Sept. 15)
  • Media and Tech Innovators Speak Out (Sept. 15)
  • Speed networking Function (Sept. 15)

Check out Video Highlights of the 2015 Edition #Portada15
9th Annual Hispanic Advertising and Media Conference

– Hispanic Sports Marketing Forum

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor 
Batanga Media

Platinum Sponsor
MaxPoint 

Gold Sponsor
Taboola
Hola 

Bronze Sponsor
H Code Media
Hemisphere Media Group, Inc.
Audio.ad
Zoomin.TV

Attendee Badge Sponsor
Adsmovil

Hispanic Sports Marketing Forum (Sept. 15)

Golazo Sponsor
Mundial Sports Network

Penalty Sponsor

PM3

Official Wire Sponsor
PR Newswire 

For information about how to align your brand with #Portada16, please contact Kelley Eberhardt, Director of Sales and Marketing at kelley@portada-online.com.

Lisa Torres, President Multicultural, Publicis Media is one of the latest additions to a who is who of Multicultural Marketing participating at the Hispanic Sports Marketing Forum and the 10th Annual Hispanic Advertising and Media Conference, on September 14-15 in New York City co-produced by Portada and MediaPost.

Publicis’ Lisa Torres will participate in a session called the “Multicultural is the New Mainstream: The view from the corner office”.
Other major additions in the last few days to the participant’s roster are:

  • Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’ Brands
  • César Taveras, Online Marketing Manager – U.S. Hispanic Market, Rossetta Stone/li>
  • Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
  • Mariel Llenza, Director Diversity Advertising at AT&T Entertainment Group

Check out the Agendas!
Sept. 14:Hispanic Sports Marketing Forum
Sept. 15: 10th Annual Hispanic Advertising and Media Conference

Join us at PORTADA Mexico!

Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s, Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the 10th Annual Hispanic Advertising and Media Conference in New York City on Sept. 15 co-produced between Portada and MediaPost.

Nominations are open until Wednesday August 10. NOMINATE NOW:Nominate

Once award nominees are set, Portada’s and MediaPost’s audience of thousands of marketing and advertising professionals will vote for the three finalists in each of the 12 categories.
The three finalists will be announced on August 29 and then the above cited high-ranking executives will choose each of the winners.
Winners to be announced at the Award Ceremony on Sept. 15 at the 10th Annual Hispanic Advertising and Media Conference in New York City’s Yotel.
Register here at early bird rate (until Wednesday August 10)!

Multicultural is the New Mainstream!

New award categories and descriptions reflect these exciting times. So MediaPost and Portada are adding a new “Total Market Campaign category and have added this phrase to the description of most of the campaigns, “general audiences and include market campaigns that were led by insights on multicultural Hispanic elements (e.g. music, expressions, scenery etc.”

In celebration of these digital and programmatic times we are introducing the Programatico Lopez Digital Innnovator Award, the Top Digital Audio Campaign – presented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios) are being added.
And the “Conquistador” – Top Media Professional of the Year Award is another new Award Category, because let’s face it, to be a successful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).

The Award categories:

Nominate• TOP MARKETER TO HISPANIC AUDIENCES
• TOTAL MARKET CAMPAIGN
• TOP SPORTS CAMPAIGN
• TOP DIGITAL AUDIO CAMPAIGN – Presented by Audio.Ad
• TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
• TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
• “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
• TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
• TOP INTEGRATED HISPANIC CAMPAIGN
• TOP MOBILE CAMPAIGN
• “CONQUISTADOR” – TOP MEDIA PROFESSIONAL OF THE YEAR
• TOP ONLINE VIDEO CAMPAIGN
• 2016 GRAND WINNER/ (most voted award of all categories)
NOMINATE NOW:

#Portada16 Award Timeline!

July 18 – August 10: Nomination Period

Nominations for the 12 categories are open for submission until August 10. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com

August 15-August 26: Voting Period

August 29: Finalists are announced (3 per category)
Finalists are the top 3 most voted nominees per category. The below executives will choose the winners of the winners.

Portada’s Editorial Board Members are:
Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy’s
Xavier Turpin, Multicultural Marketing Director, Dunkin’ Brands
Kymber Umana, Hispanic Marketing Manager, Sprint
September 15: Award Ceremony at #Portada16

Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates!
(Note: This year we are co-producing the event with MediaPost! For even more amplification, networking opps and path breaking content!)
The 10th Annual Hispanic Advertising and Media Conference is preceded by the Hispanic Sports Marketing Forum on Sept. 14.

Join us at PORTADA Mexico!