Posts Tagged ‘#Portada15’

#Portada15

#Portada15: Day 2 – All the pics & videos!

The 9th Annual Hispanic Advertising & Media Conference took place on September 17 at the Yotel New York.We would like to thank you all for being part of the event one more time.Here are all the pics from day 2:   The 10th Annual Hispanic Advertising and Media Conference will take place on Sept. 21 and 22, […]


NASCAR’s Daniel Suárez says that the Time is Ripe for Succesful Latino Race Car Drivers

NASCAR XFINITY Series driver Daniel Suarez’s, appearance was one of the highlights of the first day of #Portada15, Portada’s Annual Conference that gathered hundredss of top brand, media, PR and advertising executives in New York City’s Yotel. The complexion of NASCAR is changing and Hispanic drivers like NASCAR XFINITY Series Daniel Suárez are leading the ethnic diversification […]


Your 7 Multicultural Marketing Priorities for the Rest of the Year

Have all your Multicultural Marketing and Media 2015 New Year’s resolutions been met so far? What needs to happen in the last 4 months of 2015 to round out the year in a great way and get ready for 2016? As we prepare for #Portada15 next Wednesday and Thursday it is a good moment to take stock. Most of these priorities will be explored by brand, agency and media leaders at Portada’s Annual Conference.


MORE FROM PORTADA

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

Macy’s Improves Online Ranking in December Despite Disappointing Comparable Store Sales

We looked at the top 15 online retail sites visited by shoppers in the U.S. in December of 2018 and how they scored in numbers of visitors.



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.