Posts Tagged ‘Portada Online’

Portada Online

NEWS ABOUT US: 4 Things to Know About Where Portada will be Investing in 2017

We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.


DOWNLOAD our 2016 Issue! (Log-In, Free Reg. Req.)

CONTENT HIGHLIGHTS  (52 pages annual issue!) What is keeping multicultural marketing leaders up at night? Mike Valdes-Fauli (Pinta), Marla Skiko (Tapestry), Sergio Barrientos (M8), Carla Eboli (Dieste), Marina Filipelli (Orci), Jaime Clausen (LatinWorks), Rob Douglas (Gravity)… Cross-cultural perspectives: What the U.S. can learn from Latin Business Culture. Two Takes: Entravision’s Jeffery Libermann vs. Hemisphere TV’s Alan […]


PortadaLat Videos!

A Personalized Future – Adam Singolda, Taboola’s Founder/CEO, at #PortadaLat: The 3 V’s of Big Data -GroupM’s Mebrulin Francisco at #PortadaLat 2016: Carlos Orta, Vice President of Corporate Affairs, Carnival Corporation & plc Adriana Grineberg, Head of Operations at Facebook Miami Guillermo Morrone, MasterCard’s Vice President, Head of Global Content Strategy #PortadaLat Awards Winners!


Sounding Off – Martín Kogan-Headway Digital: 8 Key Trends for 2016

Martin Kogan, CEO & Co-Founder at Headway Digital , provides Portada the 8 key trends for 2016 in the Latin American digital market.By 2016, users are expected to spend 3.15 hours on average using apps and the number of users with smartphones is expected to rise to 2 billion. “Although the most significant part of year – […]


MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.