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What: Portada is proud to present the “Luncheon Roundtable: Redefining the role of Miami as a Latin American Marketing and Media Hub“.  The exclusive function will take place within the framework of Portada Miami on April 12, 2019, and will be an exclusive by-invite-only gathering. A select group of Miami based brand marketers as well as Latin American regional brand marketing decision makers will be attending. Senior executives at agency, media and tech properties who wish to attend the luncheon, please reach out to Sales Coordinator Michelle Lopez. 
Why it matters:  During the luncheon Portada will present the 2019 Miami Marketing and Media report, a new and expanded edition of its annual Panregional Advertising and Media report. The report, based on a thorough survey of brand marketing executives, will be the stepping stone for a conversation of C-level decision makers about the role, opportunities and growth drivers of the Miami marketplace.

Miami has a rich history and a preeminent role as a Latin American marketing and media hub. In order to grow its leadership, and in light of structural changes in the marketing and media industry, the role of the South Floridian city needs to be redefined by key sector decision makers. Portada, a trade platform that has published the Pan-Regional Advertising and Marketing Report for many years, convenes C-level thought leaders from the Miami brand, agency, tech and media sectors for an exclusive Thought Leadership Luncheon Roundtable under the name “Redefining the Role of Miami as a Marketing and Media Hub.

The luncheon will be attended by a select group of brand marketers who are members of Portada’s Council System. Additional presence of major brand marketing decision makers will be announced in the next few weeks.

The exclusive luncheon will be taking place within the framework of the twelfth annual Portada Miami event on April 12, 2019 in the Hotel EAST, Miami, but will be a by-invitation-only function. Senior executives at agency, media and tech properties who wish to attend the luncheon, please reach out Portada Marketing ManagerIsabel Ojeda. 

Portada convenes C-level thought leaders from the Miami brand, agency, tech and media sectors for an exclusive Thought Leadership Luncheon Roundtable.

Key Metrics for the Miami Marketplace

During the luncheon, Portada will present the findings and market-volume forecasts of the new 2019 Miami Marketing and Media Report, which will be based on a thorough survey of brand marketing executives. Panregional and single country buy ad volume growth projections will be broken down by ad-category and media type. In addition, new insights into the panregional media buying process will be provided. Luncheon participants will be getting an exclusive copy of the report in advance. The report will be the stepping stone for a conversation about the role, opportunities and growth drivers of the Miami marketplace.

During the luncheon, Portada will present the findings and market-volume forecasts of the new 2019 Miami Marketing and Media Report.Luncheon participants will be getting an exclusive copy of the report in advance.

#PortadaMIA: The Advancement of MarTech in Latin Markets  

The twelfth annual edition of Portada Miami will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place a strong emphasis on pan-regional marketing as well as e-commerce and direct to consumer trends and their implications for brand marketers. Brilliant speakers such as Andrés Amezquita, VP Digital and Commercial Excellence at Stanley Black & Decker, will take the stage to discuss these pressing matters.

Portada Miami will also be the meeting point for Portada’s Council System with the Americas Board, the Travel Marketing Board and Brand Star Committee Latin America holding their first 2019 in-person meetings during the event.

In addition, Portada Miami will offer senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering.

Get your early bird tickets!

What: Portada will host five major events in 2019 to spur knowledge-sharing and networking between brand marketers.
Why it matters: Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.

This morning, Portada announced preliminary agendas for its five main 2019 events, to take place throughout the year in key markets: Los Angeles (March 15), Miami (April 12) and New York (on April 3 and September 12), as well as in Mexico City (October 17).

Each Portada event will host brilliant brand innovators who will delve deep into topics related to marketing innovation and passion-point marketing, while providing the setting for the closed-door meetings of the six units of Portada’s exclusive Council System: the Americas Board, Agency Star Committee, Brand Star Committee, Brand Star Committee Latam, Sports Marketing Board, and Travel Marketing Board.

“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me,” says Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance and a member of the Sports Marketing Board.

 

 

In addition, brand and agency executives who are Portada Council System members, as well as other brand marketers belonging to the Portada network, will be available for one-on-one meetings with pre-screened Portada partners.

The 2019 Portada Events will take place as follows:

March 15, 2019: Portada Los Angeles, Hotel Loews Santa Monica, Los Angeles

#PortadaLA will provide a unique setting for brand marketers to explore the enormous opportunities sports, music, and entertainment content offer to engage consumers in multicultural America. Register at https://www.portada-online.com/events/portadalosangeles19/

 

April 3, 2019: Data and Content Marketing Forum, New York City

At #PortadaNYData we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/marketingforum/

 

April 12, 2019: Portada Miami: Hotel EAST, Miami
The twelfth annual edition of #PortadaMIA will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers. Register at https://www.portada-online.com/events/portadamiami19/

 

September 12, 2019: Portada New York, Yotel New York, New York City
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At #PortadaNY we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/portadanewyork19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=yW_Q3tgtpIY

 

October 17, 2019: Portada Mexico, Casa Lamm, Mexico City
#PortadaMX will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning, and programmatic marketing will have an important place in the agenda. Register at https://www.portada-online.com/events/portadamexico19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=zGEzYc00I4Y

 

Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group, and a member of the Travel Marketing Board says that the board is a “very good opportunity to share different visions among different industries; we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”

 

Networking and marketing solutions for marketing services providers: 

Portada provides best-in-class networking and branding solutions to marketing service vendors, including marketing agencies, tech-platforms, media properties and other suppliers of marketing services. These solutions can include:

  • Council System integrations
  • A guaranteed amount of one-on-one meetings with pre-selected brand and agency executives
  • Event integrations
  • Content Marketing Solutions
  • Branding at Portada events, websites, e-letters, and print properties.

 

To find out more about the above-cited services, please contact Sales Coordinator Michelle Lopez.

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What: PortadaMX will take place next Wednesday October 17 at Casa Lamm in Mexico City. The thought-provoking agenda includes essential marketing topics such as influencers, app-marketing and Fintech presented by major brand marketers from companies including Best Buy, PepsiCo, Rappi and GBM.
Why it matters: At PortadaMX you’ll have the chance to network with high-level executives, participate in interactive workshops, and enjoy the beautiful and historic Casa Lamm in Mexico City.

The seventh edition of Portada Mexico is less than two weeks away, and we are thrilled to say that the contents of this year event will be more surprising than ever. The newest addition to the already enticing agenda is an exclusive breakfast presented by Band of Insiders, an agency that counts influencer marketing as one of its specialties.  Get tickets for PortadaMX and join us for a provocative panel titled: “How powerful is influencer marketing? Success, mistakes, and points of confusion behind a strategy”. Why can’t you miss it? Influencers have gained strength during the past couple of years to the extent that it has permeated marketing strategies everywhere, but sometimes marketers are not fully aware of the power of this part of the industry, or they are discouraged by the risks.

Vivian Baron

In the panel, you’ll hear from brand marketers about the mistakes to avoid and the strategies to follow when putting together an influencer marketing campaign, and moreover, the role of big data and the importance of a quality audience beyond followers. Vivian Baron, president and founder of Band of Insiders, will moderate the discussion between Pepsico’s Director of Innovation & Marketing Yamile Elias and Best Buy Mexico’s Subdirector of E-commerce José Camargo.

 

Other Content You Can’t Miss at PortadaMX

After the insightful breakfast, you’ll get the unique opportunity that only Portada can offer with its new Portada Meet-Up service. As part of your ticket, you will receive four one-on-one meetings with major brand executives to be present at the event. These are leaders of the marketing and advertising industry in Latin America, and most of them will be having their closed-door Portada Council System meetings throughout the day.

Later, Carlos Leal, Marketing Director at Rappi, will lead an interactive workshop on App-Marketing, one of the key trends to look at starting now. Then, we will introduce Javier Martínez Morodo, Director of Grupo Bursátil Mexicano, who will conduct another interactive workshop on the topic of innovation and Fintech.

Finally, members of the Agency Star Committee Latam including Vilma Vale-Brennan (Deputy General Manager of Vale Network) and Fernanda Campos (General Manager of PHD Mexico)will take the stage to discuss how to measure and report consumer engagement in the best possible way for brand marketers.

Join us at PortadaMX and get the tools to control the future, before it controls you. Click on the banner below now!

What: Portada has revealed the dazzling agenda for this year’s #PortadaMX, to take place on October 17 at Casa Lamm.
Why it matters: #PortadaMX will be the setting for the last 2018 meetings of the Portada Brand Star Committee Latam and Agency Star Committee Latam, and attendees will network one-on-one with major executives from both units of the Council System. Get tickets now!

Portada announced today the agenda of Portada México, taking place October 17 at Casa Lamm in Mexico City. Sponsored by Futbol Sites, this edition of Portada México will be a success.

 

BRAND EXECUTIVES TAKING PART IN #PORTADAMX INCLUDE:

Ángel Carmona, Business Manager Latin America, Wilson Sporting Goods
José Camargo Samperio, Ecommerce SubDirector, Best Buy Mexico
Andrea Echániz Cuenca, Senior Project Manager, Grupo Bursátil Mexicano
Yamile Elias, Director of Business Innovation & Marketing, PepsiCo 
Iker Palazuelos Atollini, Brand Manager, Salomon Latam 
Carlos Leal, Marketing Director, Rappi 
Rafael López de Azua, Head of Media and Digital, LATAM (Director), Coty 
Martín Jones, Digital Director South Cluster, Philip Morris International 
Guillermo Rivera, Senior Marketing Manager, Amazon 
Juliana Sarria, Manager of Consumer Engagement, Grupo Gepp – PepsiCo México 
Eduardo Angulo, Marketing Director, Unilever Mexico

 

 

For the first time Portada will be including in the event in Mexico its Portada Meet-Up service, which allows attendees to hold one-on-one meetings with four brand and agency executives chosen beforehand by the attendees when acquiring their tickets. The executives are members of the exclusive Portada Council System, which brings togetherprominent brand and agency representatives in Latin America. As part of Portada México activities, members of the Brand Star Committee Latam and Agency Star Committee Latam will meet behind closed doors to discuss important issues.

In addition to high-level networking opportunities in a beautiful home from the early 20th Century, all attendees of #PortadaMX can participate in two interactive workshops with experts on trends that are transforming the marketing industry. First, Carlos Leal, marketing director at Rappi, will offer a workshop on App-Marketing. Later on, Javier Martínez Morodo, director general of Grupo Bursátil Mexicano, will share his insights in a workshop on Fintech innovations.

To acquire tickets to Portada México, which include admission to the two interactive workshops and the Portada Meet-Up service, please visit the event website at https://www.portada-online.com/events/portadamexico/ and register as soon as possible.

What: Only three days left to save US $50 off your #PortadaMX ticket. Don’t wait any longer, register now and join us at the beautiful Casa Lamm in Mexico City.
Why it matters: Portada Mexico gives you the opportunity to network with first-rate brand and agency executives. Choose your one-on-one meetings and get ready for a group of brilliant speakers taking the stage on October 17.

The seventh edition of Portada Mexico will be an exclusive event where representatives from all the most important brands and agencies in Latin America will get together for a unique networking opportunity. Under the roof of the historical Casa Lamm in Mexico City, brilliant speakers will take the stage in order to deliver conferences and conduct interactive workshops on the main technological innovations within marketing, such as AI, VR, automatization and programmatic buying.

Get your early-bird tickets and network with Javier Martinez Morodo after his Fintech & Innovation workshop!

For the first year, Portada is introducing its Portada Meet-Up service. Right after registering for the event, you will receive a list of executives that will be available for 4-minute one-on-one meetings. These meetings will be assigned on a first-come-first-served basis, so don’t wait to find out whom you want to meet! The early-bird rate expires THIS WEEK (August 17). You can save US $50!

Some of the members of Portada’s Council System will be available for meetings. Among them, you’ll find stars like:

Angel Carmona
Business Manager Latin America, Wilson Sporting Goods Co

José Camargo
E-Commerce Subdirector, Best Buy

Andrea Echániz Cuenca
Digital Manager, GBM

Yamile Elias
Director of Business Innovation & Marketing, Pepsico

Rafael Lopez-De-Azua
Head of Media and Digital – LATAM (Director), Coty

Carlos Leal
Marketing Director, RAPPI

Hugo Faria
Global Business Director, PHD Latam

Marina Günther
Head of Trading, GroupM Mexico

… and many more! So get your early-bird ticket before the end of Friday, and choose your one-on-one meetings!

Portada is very excited about the twelfth annual edition of Portada New York on September 25 at the wonderful Yotel Hotel. Save US $150 and get the chance to network with brand and agency executives!

This week is your last chance to acquire an early bird ticket to Portada New York. As an attendee, you will enjoy Portada’s EXPANDED OFFERING OF ONE-TO-ONE NETWORKING SOLUTIONS. For only US $849 (early bird rate), attendees will get three eight-minute one-on-one meetings with major pre-screened brand and agency players from all over the Americas. Make your choices on a first-come-first-serve basis after you acquire your ticket!

Buy your ticket before this Friday, July 27 EOD, to save US $150! Register here!

We are adding EVEN BETTER CONTENT, including interactive solutions-oriented workshops to make this year’s event unforgettable.

On the agenda on September 25:
Brand Marketing innovators will delve deep into passion point marketing’s most imminent issues.
– How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content.
– Major brand and agency decision makers will answer questions including how does Multicultural America change a CMO’s role? How can voice-based technologies be used to build brand awareness and preference?
– Members of Portada’s Agency Star Committee will discuss “why multicultural insights and advertising make general market campaigns more effective and help brands meet their overall marketing goals.”
– Going Global with Soccer by Tom Glick, Chief Commercial & Managing Director, City Football Group
– And many more brilliant panelists and thought-provoking topics to be announced.

Buy your ticket before this Friday, July 27 EOD, to save US $150! Register here!

We hope to see you on September 25, trust us, you’ll love the view!