The 2013 LatAm Summit & Latin Content Marketing Forum were two days packed with the best Content and Networking Opportunities. Below is the complete coverage by Portada’s Editorial Staff. (The 2014 Latam Summit will take place on June 4th and 5th 2014 in Miami).
Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.
Get Ready!! The Portada Latam Summit (#PortadaLatin) is taking place this Tuesday (June 4) and Wednesday (June 5) in Miami’s InterContinental Hotel. With the theme “Getting Ready for the Big Game,” the Latam Summit is the main gathering for marketing, advertising and media executives in the Latin world (Latin America, U.S. Hispanic and Spain).
Internet entrepreneur and digital media luminary Nick Denton, CEO and founder of blog empire Gawker Media, will be one of the main speakers at the Summit. Denton’s appearance will be an early bookmark to a two-day, massive 50 plus speaker program that also features unparalleled networking opportunities.
The Latam Summit (#PortadaLatin) will be preceded by the Latin Content Marketing Forum which will take place during the morning of June 4th in the same venue.
Major Marketing and Media luminaries that are part of the groundbreaking Latam Summit and Latin Content Marketing Forum agendas include:
Claudio Ferreira, Publisher, Veja Magazine, will kick start the Summit with an in-depth conversation with Cynthia Evans, Chief Strategy Officer at Group M/Mediaedge. He will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes and examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil.
Ben Jankowski, Group Head Global Media, Mastercard will jointly present with Virginia Pereira, Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the 2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.
Gerardo Llanes, CMO, Mexico Tourism Board, and Jorge Laverde, Marketing Head, Latin America North, Nokia, as well as Santiago Duran, Digital & Catalyst Director, Havas Media Mexico will participate in the panel “Country Focus Mexico: What the new “sexenio” Means for Marketing and Media.
Diego Fernandez, Director of Media and Digital North America Burger King Corporation, will participate in the panel on “Advertising/Marketing Technologies II: The Writing is on the Wall-Why Data will increasingly be the king in Latin American Advertising”. The panel also includes Todd Wilson, Todd Wilson, SVP, Managing Director, Starcom Mediavest Group, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.
Major players at the Latin Content Marketing Forum include: Javier Farfan, Senior Director of Cultural Branding, PepsiCo, Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills, Ramiro Prudencio, President & CEO, Burson Masteller, Latin America, Mariano Moro, Senior Integrated Marketing Communications Manager, Coca Cola, Fernando Semenzato, VP Content, Fox international, Nuria Net, Managing Editor, Features – Digital, (ABC and Univision Joint-Venture), Pablo Rodriguez, President, MediaBrands Latin America, Emilio Sanchez, President and Editor in Chief, VOXXI and Carolina Angarita, President, Grupo Zyyei.
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Sponsors of the Latin American Advertising and Media Summit: