Portada Los Angeles Archives

Portada Los Angeles: Brand Leaders to Dissect Once-In-A-Generation Growth Opportunity

Portada Los Angeles will provide brand marketing executives with critical insights and networking to succeed in an unrepeatable opportunity as the City of Angels becomes the epicenter of economic growth over the next decade. Confirmed brand leaders include senior executives representing Hyundai, Nissan Foods, Brown-Forman, Jumex-USA, and the Mexican apparel powerhouse Charly. The event will take place on June 4, 2026, at the Annenberg Beach House in Santa Monica.

Data Collection, Brand Lift and Influencer Marketing will be at the Center of Portada Los Angeles

Through a morning of bespoke workshops and pre-scheduled 1:1 meetings, an afternoon of open conference sessions and a fun evening, Portada Los Angeles will provide attendees an ideal platform to gain new business and intelligence.

Portada Introduces Year-Round Knowledge-Sharing and Networking Platform for Brand Marketers and Marketing Services Providers

Portada will host four major events and several Happy Hour & Council Content Choices in 2020 to spur networking and knowledge-sharing in a wide array of brand marketing disciplines. Brand Marketers and Marketing Services Providers who are Portada Council System members will be voting for key speaking topics at Portada events.

CNN en Español: What Are the Ways Data Can Fuel the World of Advertising?

In order to drive content strategy, brands need quality, granular data. As #PortadaLA panelists discussed, digital media allows gathering precise data that serves as a good starting point to make media, budget, and attribution decisions.

Casanova’s Roxane Garzon: “Marketers Use Data as a Crutch Instead of Using it as a Tool”

Caro D’Antuono, VP of Marketing at Northgate Markets, Robin Garfield, SVP of Research and Scheduling for CNN, Roxane Garzon, Media Director at Casanova and Frances Rubio, Multicultural Marketing Analytics Associate Director for GroupM gathered for a Portada Los Angeles panel presented by CNN en Español to discuss how How Data and Content Continue to Fuel the Evolving World of Advertising. In this article, we present the panelists’ answers to questions they didn’t have time to answer at the event.

Major League Teams Need to Truly Connect with Hispanic Fans

Any Los Angeles market strategy should have the Hispanic fan at the forefront. For major league teams such as LAFC and the LA Rams, the challenge is to truly connect emotionally with Latinos through shared values.