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Portada Latam Summit

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At the  Online Video Forum organized by Portada as part of #Portadalat  we were lucky to have first level conversations and panels as those held by Carlos Ernesto Gutierrez, CEO Miami, Chief Growth Officer Latin America, McCann Worldgroup and Mark Larkin, SVP and General Manager of CNET. Gutierrez interviewed Larkin on stage about the industry and the development of the online video market, about how CNET uses online video, how it produces online video content and on what the future might look like.

larkin.gutierrez.portadalatMark Larkin opened the interview talking about his experience as one of the first professionals to enter the online video market. “Back when broadband was just coming into focus, I launched CNET TV,which gave rise to all of the video you see on CNET and CNET en Español today. In fact,I led the team that made sure CNET was one of the first online publishers to embrace video on the web,” Mark said.

“I think pre-roll, mid-roll and post-roll are still effective ways to communicate with consumers, especially when it’s adjacent to premium content where users are engaged in something compelling.” he said. “I think the fuss about online video is more about a rich and diverse opportunity for marketers to reach targeted audiences where they are truly engaged and across all of the platforms with which they engage,” he added.

 

Premium Content Vs. Free Content

I come from premium, so I say always spend your money in premium
 
larkin,portadalat

“Let’s talk about another dichotomy that makes us all marketers scratch our heads: Free content or premium/paid content…when to use which one in a video format?,”  McCann World Group’s Gutierrez asked.  Larkin is a big supporter of premium content. “It’s about the difference between quality audience/engagement and scale,” says Larkin. “The scale may differ in some cases, but the audience will have a great content experience and the messages that surround that experience are richer and more impactful for their association with that premium content,” he added.

 

“Church and state” separation

Carlos Gutierrez also asked how CNET is able to balance advertising sales interests with editorial integrity. To which Larkin answered that at CNET “we take the separation of church-and-state very seriously and people who come to CNET know they are getting high-quality, tested, reliable information that helps them make smart decisions about technology.”

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015 in Miami.

At the  Online Video Forum organized by Portada as part of #Portadalat  we were lucky to have first level conversations and panels as those held by Carlos Ernesto Gutierrez, CEO Miami, Chief Growth Officer Latin America, McCann Worldgroup and Mark Larkin, SVP and General Manager of CNET. Gutierrez interviewed Larkin on stage about the industry and the development of the online video market, about how CNET uses online video, how it produces online video content and on what the future might look like.

larkin.gutierrez.portadalatMark Larkin opened the interview talking about his experience as one of the first professionals to enter the online video market. “Back when broadband was just coming into focus, I launched CNET TV,which gave rise to all of the video you see on CNET and CNET en Español today. In fact,I led the team that made sure CNET was one of the first online publishers to embrace video on the web,” Mark said.

“I think pre-roll, mid-roll and post-roll are still effective ways to communicate with consumers, especially when it’s adjacent to premium content where users are engaged in something compelling.” he said. “I think the fuss about online video is more about a rich and diverse opportunity for marketers to reach targeted audiences where they are truly engaged and across all of the platforms with which they engage,” he added.

 

Premium Content Vs. Free Content

I come from premium, so I say always spend your money in premium
 
larkin,portadalat

“Let’s talk about another dichotomy that makes us all marketers scratch our heads: Free content or premium/paid content…when to use which one in a video format?,”  McCann World Group’s Gutierrez asked.  Larkin is a big supporter of premium content. “It’s about the difference between quality audience/engagement and scale,” says Larkin. “The scale may differ in some cases, but the audience will have a great content experience and the messages that surround that experience are richer and more impactful for their association with that premium content,” he added.

 

“Church and state” separation

Carlos Gutierrez also asked how CNET is able to balance advertising sales interests with editorial integrity. To which Larkin answered that at CNET “we take the separation of church-and-state very seriously and people who come to CNET know they are getting high-quality, tested, reliable information that helps them make smart decisions about technology.”

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015 in Miami.

Victor Kong, President of Cisneros Interactive, and Cesar Salazar, Venture Partner, 500 Startups are the latest additions to a very impressive agenda for Portada’s 2014 Latam Advertising and Media Summit next month (June 3-4) in Miami’s InterContinental Hotel.

VICTOR-KONG
Victor Kong

In a conversation under the banner “Ignite the entrepreneur inside you!” Mexican venture capital and tech maven Cesar Salazar will talk with veteran Media entrepreneur Victor Kong, about his job of finding and financing the best tech entrepreneurs in Mexico and Latin America. His advice to Media and Ad-Tech companies targeting the Latin American space.

Other Marketing, Tech and Media luminaries that are part of the stellar roster of speakers include:

– Keynote speaker: Tech Media Star Scott Dadich, Editor-in-Chief, Wired
Fernando Fiore, Sports Anchor – Republica Deportiva, Univision
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
Annika Blockstrand, Regional Media Director,Mondelēz International

Tickets are going fast! Register here!

Fernando Fiore
Fernando Fiore, Anchor of Univision’s Republica Deportiva and Emmy® Award Winner

Soccer Celebrity Fernando Fiore has just been added to an A-list lineup of elite speakers in marketing, media and journalism at our 2014 Latam Advertising and Media Summit and the Latin Online Video Forum (#Portadalat) in Miami on June 3 and 4.   Only eight  days before the ‘brazuka’ starts rolling at the Soccer World Cup in Brazil, attendees will  be able to hear from Emmy Award Winner and soccer insider Fernando Fiore’s  about what he expects to happen on the soccer field. Fiore, who is also a soccer-marketing expert, will share how the Soccer Marketing discipline is going to be impacted by the upcoming World Cup.

We recently also announced that Mark Larkin, SVP and General Manager of CNET is going to be one of the star speakers at the Latin Online Video Forum in Miami on June 3. You will be able to hear first hand how CNET uses online video in its different forms and content to engage a global audience of over 80 million users. Larkin is going to be interviewed by Carlos Ernesto Gutierrez CEO Miami Chief Growth Officer Latin America, at McCann Worldgroup .
The Latin Online Video Forum can be attended separately or in combination with the Latam Summit. We are using the hashtag #Portadalat for both events.
Other path-breaking presenters #Portadalat attendees will be able to interact and learn actionable insights from include the following:

  • Keynote speaker: Tech Media Star Scott Dadich, Editor-in-Chief, Wired
  • Josh Chasin, Chief Research Officer, Comscore
  • Pablo Sanchez, International Media Manager, Puig
  • Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
  • Annika Blockstrand, Regional Media Director,Mondelēz International
  • Carlos Espindola, eHub Manager Latin America, 3M
  • Felix Palau, Brand VP Global MKT Américas,  Heineken
  • Andrea Isaac, Head of Strategy, Havas Media International

…and dozens more!

Check out the just revealed Agenda of the Latin Online Video Forum. (June 3)
Plus check out the draft Agenda of the Portada Latam Summit.(starting June 3 in the afternoon and June 4)

Take advantage of Ticket plus 2 Hotel Nights for only US$ 699!

We are extending the amazing deal for a ticket to the Latin Online Video Forum and the Latam Summit PLUS 2 FREE HOTEL NIGHTS at the wonderful InterContinental Hotel Miami FOR ONLY  US $699 until this Friday May 9th! Register here! Or, if you don’t need a hotel get your ticket at the price of the special online promotion!

As you probably know we have secured Wired Editor-in Chief Scott Dadich, as the keynote speaker at our Latam Advertising and Media Summit in Miami on June 3-4, 2014 (preceded by the Latin Online Video Forum).

Photo: Tsahi.Levent-Levi. Licence CC.
Photo: Tsahi.Levent-Levi. Licence CC.

Dadich is going to speak about how he expects technology to impact, marketing, culture and politics in decades to come, a topic very much in line with the Summit’s overall theme of “Entering the Real-Time Marketing Age”. But before all that Dadich has agreed to ANSWER QUESTIONS FROM PORTADA’S AUDIENCE for an interview to be included in the next Portada magazine issue to be published in early May.

Portada’s Editorial Team will select the 12 best questions and send them to Dadich.

The name and company of the person asking will be published in the issue. The person who asks the best question – always in the view of Portada’s Editorial Team, ha!- will get a FREE TICKET to the Latin Online Video Forum and the Latam Summit (including Dadich’s keynote speech)!

SEND YOUR QUESTIONS to our Editor Carolina Re carolina@portada-online.com asap, please! (or write them in the comments section below including your name, position and company)

About Scott Dadich and your questions

Scott DadichWhile Wired magazine reports on how emerging technologies affect culture, the economy and politics, Dadich has a particular in-depth knowledge on bringing very strong off-line brands (e.g. Conde Nast magazines) to emerging digital channels. Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired’s groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. (see his bio here).

SEND YOUR QUESTIONS to our Editor Carolina Re carolina@portada-online.com asap, please! (or write them in the comments section below including your name, position and company)

As you probably know we have secured Wired Editor-in Chief Scott Dadich, as the keynote speaker at our Latam Advertising and Media Summit in Miami on June 3-4, 2014 (preceded by the Latin Online Video Forum).

Photo: Tsahi.Levent-Levi. Licence CC.
Photo: Tsahi.Levent-Levi. Licence CC.

Dadich is going to speak about how he expects technology to impact, marketing, culture and politics in decades to come, a topic very much in line with the Summit’s overall theme of “Entering the Real-Time Marketing Age”. But before all that Dadich has agreed to ANSWER QUESTIONS FROM PORTADA’S AUDIENCE for an interview to be included in the next Portada magazine issue to be published in early May.

Portada’s Editorial Team will select the 12 best questions and send them to Dadich.

The name and company of the person asking will be published in the issue. The person who asks the best question – always in the view of Portada’s Editorial Team, ha!- will get a FREE TICKET to the Latin Online Video Forum and the Latam Summit (including Dadich’s keynote speech)!

SEND YOUR QUESTIONS to our Editor Carolina Re carolina@portada-online.com asap, please! (or write them in the comments section below including your name, position and company)

About Scott Dadich and your questions

Scott DadichWhile Wired magazine reports on how emerging technologies affect culture, the economy and politics, Dadich has a particular in-depth knowledge on bringing very strong off-line brands (e.g. Conde Nast magazines) to emerging digital channels. Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired’s groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. (see his bio here).

SEND YOUR QUESTIONS to our Editor Carolina Re carolina@portada-online.com asap, please! (or write them in the comments section below including your name, position and company)

We are going to celebrate innovation and creativity in Latin Media and Marketing in a big way on June 3-4 in Miami. That is why we are very pleased to announce that Scott Dadich, Editor-in-Chief of the iconic Wired  digital and print magazine, will be the keynote speaker at Portada’s 2014 Latam Summit.

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

“We are thrilled to have Wired’s Scott Dadich keynoting the Summit”, says Marcos Baer, publisher of Portada. “Attendees from all over the U.S. and Latin America will profit from Dadich’s views on how emerging technologies will impact marketing, culture and politics in decades to come. What a great way to unite the very best of U.S. Tech and Media with hundreds of U.S. Hispanic and Latin American marketing and media executives that will gather at our events in early June in Miami!”, Baer adds.

The 2014 edition of the Latam Summit will take place in Miami’s InterContinental Hotel on June 3-4, 2014. It will be preceded by the Latin Online  Video Forum, which can be  attended separately or in combination with the Latam Summit. Register at early bird price here!

SPECIAL FREE HOTEL NIGHTS OFFER! Attend the Online Video Forum and the Latam Summit for US$ 699 and get 2 FREE HOTEL NIGHTS*!
* For nights of June 2nd and June 3rd, 2014. (Limited Time Offer).

The announcement about Scott Dadich’s participation is the first of many exciting news about the crafting of a very powerful agenda and innovative activities at the Portada events in Miami and during the weeks leading up to them.

About Scott Dadich, Editor-in-Chief-Wired

Scott Dadich was named Editor-in-Chief of Wired in November of 2012. Wired is the first word  on how ideas and innovation are changing the world. Each month in the magazine and every day online, Wired editors deliver a glimpse into the future of business, culture, innovation, and science. AdWeek named Wired to its 2011 Hot List and made Wired its first-ever “Magazine of the Decade” in 2010.   Prior to being named Editor-in-Chief of Wired, Dadich served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast’s storied brand portfolio to emerging digital channels. From 2006-2010, Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. Collectively, Dadich’s work has been recognized with 8 National Magazine Awards, including three General Excellence Ellies (Texas Monthly, 2003; Wired, 2007 & 2009).

 

We are going to celebrate innovation and creativity in Latin Media and Marketing in a big way on June 3-4 in Miami. That is why we are very pleased to announce that Scott Dadich, Editor-in-Chief of the iconic Wired digital and print magazine, will be the keynote speaker at Portada’s 2014 Latam Summit.

Scott Dadich, Editor-in-Chief, Wired
Scott Dadich, Editor-in-Chief, Wired

“We are thrilled to have Wired’s Scott Dadich keynoting the Summit,” says Marcos Baer, publisher of Portada. “Attendees from all over the U.S. and Latin America will profit from Dadich’s views on how emerging technologies will impact marketing, culture and politics in decades to come. What a great way to unite the very best of U.S. Tech and Media with hundreds of U.S. Hispanic and Latin American marketing and media executives that will gather at our events in early June in Miami!” Baer adds.

The 2014 edition of the Latam Summit will take place in Miami’s InterContinental Hotel on June 3-4, 2014. It will be preceded by the Latin Online  Video Forum, which can be attended separately or in combination with the Latam Summit. Register at early bird price here!

SPECIAL FREE HOTEL NIGHTS OFFER! Attend the Online Video Forum and the Latam Summit for US$ 699 and get 2 FREE HOTEL NIGHTS!*
* For nights of June 2nd and June 3rd, 2014. (Limited Time Offer).

The announcement about Scott Dadich’s participation is the first of many exciting news about the crafting of a very powerful agenda and innovative activities at the Portada events in Miami and during the weeks leading up to them.

About Scott Dadich, Editor-in-Chief-Wired

Scott Dadich was named Editor-in-Chief of Wired in November of 2012. Wired is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, Wired editors deliver a glimpse into the future of business, culture, innovation, and science. AdWeek named Wired to its 2011 Hot List and made Wired its first-ever “Magazine of the Decade” in 2010. Prior to being named Editor-in-Chief of Wired, Dadich served as Vice President, Editorial Platforms & Design for Condé Nast. In this role, he oversaw the creative efforts to bring Condé Nast’s storied brand portfolio to emerging digital channels. From 2006-2010, Dadich was the award-winning creative director of Wired, where he initiated and led the development of Wired groundbreaking iPad app, which was introduced in May 2010, one month after the introduction of the revolutionary device. Building upon that success, Dadich and his team have led all of the company’s brands into monthly tablet publication across multiple digital platforms. Collectively, Dadich’s work has been recognized with 8 National Magazine Awards, including three General Excellence Ellies (Texas Monthly, 2003; Wired, 2007 & 2009).

 

The 2013 LatAm Summit & Latin Content Marketing Forum were two days packed with the best Content and Networking Opportunities. Below is the complete coverage by Portada’s Editorial Staff. (The 2014 Latam Summit will take place on June 4th and 5th 2014 in Miami).

Watch Portada’s LatAm Summit 2013 Highlights!

[youtube https://www.youtube.com/watch?v=oj3I8EQcGTI?list=UUuZ9FBA73qyfXxyhi5qCK6Q]

 

[youtube https://www.youtube.com/watch?v=v8g7crmaXCM?list=UUuZ9FBA73qyfXxyhi5qCK6Q]

[youtube https://www.youtube.com/watch?v=HUqLwR7Yqbg]

Read the full coverage EN ESPAÑOL!

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

premios.portada-001And the Winners Are…

 

TOP CONTENT PROVIDER TO LATIN AUDIENCES

 Touché Films

 [youtube https://www.youtube.com/watch?v=YOGat5NsdBk?list=PLlGSQJ04OGkjfL92ING4ervxggPYS2yL1]

———————————————————————————————————————————————————————

TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD

Terra Live Music

[youtube https://www.youtube.com/watch?v=mx2hHShRyBE?rel=0]

———————————————————————————————————————————————————————

TOP LATIN AMERICAN DIGITAL MEDIA AGENCY

Global Mind

Logo_GM_alta W

———————————————————————————————————————————————————————

TOP LATIN CONTENT MARKETING CAMPAIGN

Orgullosas (P&G)

 

[youtube https://www.youtube.com/watch?v=UPH29LB5AKc?rel=0]

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 TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR

Marcelo Montefiore – CEO Global Mind

Marcelo Montefiore

———————————————————————————————————————————————————————

 TOP PANREGIONAL ADVERTISING CAMPAIGN

Sudacannes 2013 – Microsoft Advertising

[youtube https://www.youtube.com/watch?v=cMKZPcqxQKA?rel=0]

———————————————————————————————————————————————————————

TOP PANREGIONAL DIGITAL ADVERTISING CAMPAIGN

Sony VAIO – Global Mind

[youtube https://www.youtube.com/watch?v=3qMUpY_P3HA?rel=0]

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TOP PANREGIONAL INTEGRATED CAMPAIGN

Gatorade – OMD “We love to run”

gatorade


Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

premios.portada-001And the Winners Are…

 

TOP CONTENT PROVIDER TO LATIN AUDIENCES

 Touché Films

 

———————————————————————————————————————————————————————

TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD

Terra Live Music

———————————————————————————————————————————————————————

TOP LATIN AMERICAN DIGITAL MEDIA AGENCY

Global Mind

Logo_GM_alta W

———————————————————————————————————————————————————————

TOP LATIN CONTENT MARKETING CAMPAIGN

Orgullosas (P&G)

 

———————————————————————————————————————————————————————

 TOP PANREGIONAL ADVERTISING AND MEDIA PROFESSIONAL OF THE YEAR

Marcelo Montefiore – CEO Global Mind

Marcelo Montefiore

———————————————————————————————————————————————————————

 TOP PANREGIONAL ADVERTISING CAMPAIGN

Sudacannes 2013 – Microsoft Advertising

———————————————————————————————————————————————————————

TOP PANREGIONAL DIGITAL ADVERTISING CAMPAIGN

Sony VAIO – Global Mind

———————————————————————————————————————————————————————

TOP PANREGIONAL INTEGRATED CAMPAIGN

Gatorade – OMD “We love to run”

gatorade


10 Reasons

Why You Must Attend the Portada Latam Summit and Latin Content Marketing Forum next Tuesday and Wednesday.

  1. “Get Ready for the Big Game” and learn how you should reach Global Latin Audiences through Content Marketing Opportunities: There are more than 500 million Spanish and Portuguese Speakers to engage with your content and market your products!ç
  2. If you have global growth aspirations you need to be in Brazil. Hear from Claudio Ferreira, publisher of Veja, one of the world’s largest and most influential magazines, how you should position yourself in the Brazilian market for the next decade. Get actionable tips about the best Go-to Market Strategy to reach the rapidly emerging Brazilian Middle class.
  3. Get Ready for the Big Game- The latest key insights from New York City. Learn from Digital Media “Maven” Nicholas Denton, Founder and CEO of Gawker Media about content optimization, native ads and more…
  4. If you want to reach Latin American audiences in an efficient way you need to get ready for the “Big Game of Digital Advertising Technologies”. Benefit from the insights of Leonardo Loisa, Sr. Regional Marketing Leader, AMD and learn from how AMD reaches Latin American Audiences via Digital Advertising Technologies.
  5. It’s all about Data: Discover how to use data and customer insights as the main input in planning your Latin American marketing campaigns. Do you need to refresh your approach and incorporate rocket scientists to you team? Hear the answers from experts including Diego Fernandez, Director of Media and Digital North America Burger King Corporation, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.
  6. Get literally ready for the Big Game with Ben Jankowski, Group Head, Global Media Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard. Discover how Mastercard is activating sports content worldwide and about the crucial role of the 2014 FIFA World Cup in Brazil and 2016 Olympics in Rio de Janeiro to engage with Latin American Audiences.
  7. Get ready for the big Speed Networking Game. Meet all the corporate, agency and media stars at Portada’s popular Speed Networking Function. You will leave the events with tons of valuable business cards!
  8. Is Mexico the new Brazil? Find out at the panel Country Focus Mexico. You will get inside market intelligence from major Mexican and panregional brand marketers!
  9. Find out how you should reach out to Journalists in the Age of Content Marketing. Should Bloggers and Brand Marketers also be considered Journalists? How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity?
  10. “Get Ready for the Big Game” also means to understand how Content and Technology integrate and leverage each other. Get actionable tips and insights from leading Marketers at Pepsi, Coca Cola, Telemundo, Group M, Starcom, Adobe, Nokia and more…

Register now!!

10 Reasons

Why You Must Attend the Portada Latam Summit and Latin Content Marketing Forum next Tuesday and Wednesday.

  1. “Get Ready for the Big Game” and learn how you should reach Global Latin Audiences through Content Marketing Opportunities: There are more than 500 million Spanish and Portuguese Speakers to engage with your content and market your products!ç
  2. If you have global growth aspirations you need to be in Brazil. Hear from Claudio Ferreira, publisher of Veja, one of the world’s largest and most influential magazines, how you should position yourself in the Brazilian market for the next decade. Get actionable tips about the best Go-to Market Strategy to reach the rapidly emerging Brazilian Middle class.
  3. Get Ready for the Big Game- The latest key insights from New York City. Learn from Digital Media “Maven” Nicholas Denton, Founder and CEO of Gawker Media about content optimization, native ads and more…
  4. If you want to reach Latin American audiences in an efficient way you need to get ready for the “Big Game of Digital Advertising Technologies”. Benefit from the insights of Leonardo Loisa, Sr. Regional Marketing Leader, AMD and learn from how AMD reaches Latin American Audiences via Digital Advertising Technologies.
  5. It’s all about Data: Discover how to use data and customer insights as the main input in planning your Latin American marketing campaigns.  Do you need to refresh your approach and incorporate rocket scientists to you team?  Hear the answers from experts including Diego Fernandez, Director of Media and Digital North America Burger King Corporation, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.
  6. Get literally ready for the Big Game with Ben Jankowski, Group Head, Global Media Mastercard and Virginia Pereira, Head of Media Latin America, Mastercard. Discover how Mastercard is activating sports content worldwide and about the crucial role of the 2014 FIFA World Cup in Brazil and 2016 Olympics in Rio de Janeiro to engage with Latin American Audiences.
  7. Get ready for the big Speed Networking Game. Meet all the corporate, agency and media stars at Portada’s popular Speed Networking Function. You will leave the events with tons of valuable business cards!
  8. Is Mexico the new Brazil? Find out at the panel Country Focus Mexico. You will get inside market intelligence from major  Mexican and panregional brand marketers!
  9. Find out how you should reach out to Journalists in the Age of Content Marketing. Should Bloggers and Brand Marketers also be considered Journalists? How can agencies and brand marketers work with Journalists in a productive way without compromising their editorial integrity?
  10. “Get Ready for the Big Game” also means to understand how Content and Technology integrate and leverage each other. Get actionable tips and insights from leading Marketers at Pepsi, Coca Cola, Sony Music, Group M, Starcom, Adobe and more…

 Register now!!

Get Ready!! The Portada Latam Summit  (#PortadaLatin) is taking place this Tuesday (June 4) and Wednesday (June 5) in Miami’s InterContinental Hotel. With the theme “Getting Ready for the Big Game,” the Latam Summit is the main gathering for marketing, advertising and media executives in the Latin world (Latin America, U.S. Hispanic and Spain).

Internet entrepreneur and digital media luminary Nick Denton, CEO and founder of blog empire Gawker Media, will be one of the main speakers at the Summit. Denton’s appearance will be an early bookmark to a two-day, massive 50 plus speaker program that also features unparalleled networking opportunities.

The Latam Summit  (#PortadaLatin) will be preceded by the Latin Content Marketing Forum which will take place during the morning of June 4th in the same venue.

Register Now!

Both events can be attended independently or at a special combo rate. 

Major Marketing and Media luminaries that are part of the groundbreaking Latam Summit and Latin Content Marketing Forum agendas include:

  • Claudio Ferreira, Publisher, Veja Magazine, will kick start the Summit with an in-depth conversation with Cynthia Evans, Chief Strategy Officer at Group M/Mediaedge. He will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes and examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil.
  • Ben Jankowski, Group Head Global Media, Mastercard will jointly present with Virginia Pereira, Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the 2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.
  • Gerardo Llanes, CMO, Mexico Tourism Board, and Jorge Laverde, Marketing Head, Latin America North, Nokia, as well as Santiago Duran, Digital & Catalyst Director, Havas Media Mexico will participate in the panel “Country Focus Mexico: What the new “sexenio” Means for Marketing and Media.
  • Diego Fernandez, Director of Media and Digital North America Burger King Corporation, will participate in the panel on “Advertising/Marketing Technologies II: The Writing is on the Wall-Why Data will increasingly be the king in Latin American Advertising”. The panel also includes Todd Wilson, Todd Wilson, SVP, Managing Director, Starcom Mediavest Group, Max Sichel, CEO, Grupo Copesa and Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising.

Major players at the Latin Content Marketing Forum include: Javier Farfan, Senior Director of Cultural Branding, PepsiCo, Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills, Ramiro Prudencio, President & CEO, Burson Masteller, Latin America, Mariano Moro, Senior Integrated Marketing Communications Manager, Coca Cola, Fernando Semenzato, VP Content, Fox international, Nuria Net, Managing Editor, Features – Digital, (ABC and Univision Joint-Venture), Pablo Rodriguez, President, MediaBrands Latin America, Emilio Sanchez, President and Editor in Chief, VOXXI and Carolina Angarita, President, Grupo Zyyei.

Join the Conversation with our hashtag #PortadaLatin

Sponsors of the Latin American Advertising and Media Summit:

SPONSOR OF EVENING RECEPTION

Batanga Media

LEADER SPONSOR PLUS

ESPN International

SPONSOR OF NETWORKING FUNCTION

Critical Mass

LEADER SPONSOR

Alcance Media

DISTINGUISHED SPONSORS

ATTENDEE BAG SPONSOR

Latcom

SPONSORS OF THE LATIN CONTENT MARKETING FORUM

SILVER SPONSOR

Skyword

BRONZE SPONSOR

Outbrain

Nick Denton, founder and owner of Gawker Media, the publisher of popular sites including Gizmodo, has very interesting views about the  digital advertising and media industry.  We conducted the below interview via IM chat with him. Denton will be one of the main speakers at Portada’s upcoming Latin American Advertising and Media Summit on June 4-5 in Miami.

Portada: What is your view of programmatic trading and ad-networks as a source of revenue for digital publishers? Do they bring in enough revenue to sustain a digital media property?
Nick Denton, CEO and Founder, Gawker Media: Real-time ad exchanges can help in monetizing traffic spikes — something that would be useful when one of our sites has a story like the Manti Teo girlfriend hoax or the discovery of the iPhone prototype. But we threw out the ad networks more than half a decade ago. They cannibalize direct sales and condemn a publisher to existence on the economic margins.”

Is native advertising/ content marketing really the way to go for digital media properties?
Nick Denton:”Native advertising is usually just advertorial or sponsored content, repackaged to secure a little dentonattention from the ad trades and media buyers. For advertising to be truly native in an interactive medium, it should be interactive. And I don’t mean that the marketer asks some empty question — what do you think? — and then ignores the answer. New discussion systems such as Branch and Gawker’s Kinja give marketers as well as sources the opportunity to engage intelligently with journalists and readers. That’s the only variety of online marketing that I’d describe as truly native.”

Did you ever think to complement your digital offerings with print or broadcast?
Nick Denton:“No. What’s our expertise? Not the production of original video. Or coverage of tedious political ritual. We provide curation and discussion of that video and political events. And in that process we may popularize a TV show or move a story forward. But that’s a by-product of what we do, not the central purpose.”

Regarding your Latin American and US Hispanic ambitions, how is your venture moving forward?
Nick Denton: “The momentum is gathering. April uniques for es.gizmodo.com were — off a low base — 50% above March. That’s how this starts. And the Kinja discussion platform will allow Hispanic technology influencers to contribute to the stories — rather than just consuming them passively. It’s discussion environments that will prove key in markets which don’t as yet support large paid local-language editorial staffs.”

What would you advise a young professional who wants to be a digital media entrepreneur?
Nick Denton:“I’d advise a young professional to be something else before  digital media entrepreneur.  Be a gossip, a gadget obsessive, a retailer of baby clothes, anything really. Being a digital media entrepreneur alone is like being into the feel of paper, it’s a characteristic, not a profession. Most entrepreneurs won’t make as much money as they would have with day jobs in banking or law. So they’d better have some purpose other than merely success in business.”