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Latin American market leaders will discuss the future of marketing technology on October 17 at the beautiful Casa Lamm in Mexico City. The agenda includes:  5G, DOOH, e-commerce, and much more. Three units of Portada’s council system will hold their private meetings at the event. Get tickets now and meet executives of your choice at Portada Meet Up.

 

Don’t Miss Latin American Market Leaders at Portada Mexico

This year, for the 2019 edition of Portada Mexico, the leaders of marketing innovation in Latin America will delve deep into the state of the art of MarTech and will discuss new insights to target consumers in key Latin American markets. 

On October 17 at the Casa Lamm, top brands and agencies will show how they’re evolving their video and digital marketing toolkit to engage consumers via out of home advertising and e-business. In addition, brilliant speakers will discuss 5G and its relevance in the Mexican market.

Portada Mexico attendees will be able to network with members of Portada’s Council System. The Americas Board, Brand Star Committee Latam, and Travel Marketing Board will hold their second 2019 in-person meetings at the same venue.

Portada Mexico offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering. Get tickets and choose whom to meet from a list of brand and agency decision-makers pre-screened by Portada (first-come, first-served). 

Latin American Market Leaders to Take the Portada Mexico Stage:

Is 5G a Reality in Mexico?

Henry Zamarripa, Head of Sales & Partnerships, Verizon Media

5G promises endless opportunities for brands to redefine their relationship with consumers: Smart Cities, IoT, instant brand-consumer communications, etc…

 

 

Out of Home Advertising in the Digital Era

Valentin Bueno, CEO, Latcom

Mobile and geo-location technologies are expanding the horizons of out of home advertising.

 

 

Using Digital Strategies to Reach Small Business Owners in Mexico

Juliana Sarria, Manager of Consumer & Client Engagement, Grupo Gepp

Traditional business owners handle around 80% of Mexican CPGs. The head of consumer & client engagement at Gepp will explain how digital marketing can help navigate the complex world of Mexican retail.

 

 

The Revolution of Video Marketing in Mexico

Marine Garmrouguian, Head of Programmatic, Affiperf MX, Havas Media Group

 

 

 

 

E-Business as a Cornerstone of Marketing

Luis Macin, VP of E-Commerce, Nestlé MX

Macin will explore how E-Business dynamics impact marketing from brand building to digital communications.

 

 

 

What: Marketing decision-makers and brand innovation experts shared insights on the advance of marketing technology and multicultural marketing at Portada New York on September 12. Here are some of the takeaways that you missed.
Why it matters: In its thirteenth annual edition, Portada New York gathered marketers and agency executives engaged with major brands, and provided a space for top-quality knowledge-sharing and networking.

Brand Innovation Expert Nick Kelly
ABinBev’s Head of US Sports Marketing Nick Kelly in conversation with Portada’s Editorial Coordinator

This fragmented, hyper-connected world forces us to adapt to the new trends as soon as they appear. And even though data, the blueprint of this ship we’re all on, is there to guide us through the process, the fact is there’s too much of it available to even comprehend.

As demonstrated throughout the Portada New York series of talks on September 12, both brands and service providers are getting ahead, and it is precisely spaces like these that allow collective knowledge to grow.

Brand Innovation Experts at Work

During the private activities of the Portada Council System on September 11, three of the council units, the Agency Star Committeethe Brand Star Committeeand the Sports Marketing Board discussed relevant topics like improving communication between media planning and

Brand Innovation Experts at work
Sprint’s Francisco Morillo and Nestle’s Kristin Sanchez at the Brand Star Committee meeting

investment teams, increased need for tech knowledge, the fluidity of multicultural identities, the impact of the current political environment in marketing campaigns, the momentum of women’s sports, and more.

Attendees could network with members of the Portada Council System the day after, and listen to the brilliant speakers on the Portada New York agenda. At the Portada Meet-Up session, ticket holders held one-on-one meetings with brand and agency executives of their choice. Here are some of the key takeaways of the #PortadaNY panels.

 

 

Key Takeaways

“Member journey analysis provides us with the information to assign different parts of our organization to a customer.”

(Kim Lauersdorf, Vice President, Marketing, EmblemHealth)

 

“5G is going to remove encumbrance for consumers to get to objects of fandom more often .and re-engage with them.”  

(Peter Sorckoff, Founder & CEO, Seer World)

 

“Identifying consumer insights has become more important than ever. Creating intimate experiences is essential to engage like-minded consumers.”

(Manny Gonzalez, Senior Director, Trade Marketing-Cultural Diversity, Moët Hennessy USA)

 

“Our successful campaign is making the company reconsider how to think about multicultural.”

(Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural, KIA Motors America)

 

“You can’t just look at ratings. Millennials use many screens and multitask, but  they are more engaged than ever although the viewership numbers may decline.”

(Nick Kelly, Head of US Sports Marketing, Anheuser-Busch InBev)

 

“Out of home didn’t use to be as important, now it’s a must. Together with digital, it makes a perfect match: DOOH has grown more than any other traditional media, and it creates the most awareness.”

(Jill Brooks, Business Development Director, LATCOM)

 

“African-American, Hispanic and Asian over-index as e-sports players vs. the general population.”

(Josh Cella, Head of Global Partnerships, Activision Blizzard Esports)

 

 

“Podcasts like Serial drive Superbowl size audiences. Podcasting also tends to skew younger.”  

(Lisa Baird, CMO, New York Public Radio)

 

 

 

Key brand decision-makers will discuss what is the future of marketing THIS WEEK on September 12 at the Westin Times Square. The agenda includes: multicultural marketing in America, 5G, smart cities, experiential marketing, and much more. Four units of Portada’s council system will hold their private meetings at the event. Get tickets now and meet executives of your choice at Portada Meet Up.

 

 

Join the Conversation About What is the Future of Marketing at Portada New York

This year, for the 13th annual edition of Portada New York, marketing innovators will delve deep into the best practices of marketing technology and will discuss new insights to target consumers in Multicultural America. 

On September 12 at the Westin Times Square, top brands will show how they’re evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content. In addition, brilliant speakers will discuss the future of experiential marketing, omni-channel marketing and multi-touchpoint attributions, as well as how 5G will revolutionize connectivity.

Portada New York attendees will be able to network with members of Portada’s Council System. The Americas Board, Brand Star Committee, Agency Star Committee and Sports Marketing Board will hold their second 2019 in-person meetings at the same venue.

Portada New York offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meetup offering. Get tickets and choose whom to meet from a list of brand and agency decision-makers pre-screened by Portada (first-come, first-served). 

 

Don’t miss these brand innovation stars at Portada New York. Get your tickets at a special price (US100 off) before Friday the 6th. To find out about other business and branding opportunities, contact Isabel Ojeda at isabel@portada-online.com

 

Brand Innovation Speakers to take the Portada New York Stage:

 

TRANSCREATION

brand innovation expert
Kim Lauersdorf

Kim Lauersdorf, Vice President, Marketing at EmblemHealth @EmblemHealth

interviewed by David Queamante, SVP, Client Business Partner
Marketing in multicultural America means to recreate precise brand content to effectively preserve its creative and emotional intent while making it resonate in other languages and cultures.

 

 

INNOVATION SHOWCASE: The Future of Fandom: 5G and Smart Cities

brand innovation expert
Peter Sorckoff

Peter Sorckoff, Founder & CEO, Seer World @PeterSorckoff

interviewed by Francisco Morillo, Digital Marketing Manager, Sprint 

What happens in a world without lag? 5G and Smart Cities are coming and bring a ton of opportunities for marketers to become even closer to their biggest fans.

 

 

ENGAGING THE BIG APPLE’S CULTURALLY DIVERSE AUDIENCE

Lisa Baird, CMO, New York Public Radio (NPR)
interviewed by Ward Bullard, Chair of Portada’s Sports Marketing Board

As local journalism declines and podcasting continues to grow, NYPR is committed to reaching a larger, more diverse audience with rigorous reporting and news, important conversation, classical music, and entertaining and informative podcasts.

 

 

CREATING BRANDED CONTENT TO CHANGE BRAND PERCEPTION

Eugene Santos, Senior Manager, Advertising & Marketing, Multicultural, Kia Motors @EugeneASantos

Kia’s new tagline, “Give It Everything” has redefined its marketing approach and spirit of trying harder, working smarter, build better and sweat every detail. In many respects, this is the U.S Hispanic story. Kia Latino is redefining how the organization is using influencers and dual-language marketing to provide authenticity. But what are the KPIs that truly matter to measure success? Is Custom Content with partners important to change perception?

 

 

THE EXPERIENTIAL MARKETING CONUNDRUM: How to measure ROI and transfer best practices between marketing platforms.  

expert in the future of marketing
Felix Palau

Felix Palau, Group Brand Director Tequila, Proximo Spirits

in conversation with Michael Temple, VP, National Marketing & Events, CENTURY 21

Experiential marketing has many investment items including entertainment/sports property sponsorship, media, point of sales, events, etc. Major experiential marketers constantly measure the effectiveness of their sponsorships ROI and set best practices to be transferred among all platforms. Hear how two leading experiential marketers deal with these challenges.

 

 

 

Portada NY’s top-notch program includes unique networking and one-on-one knowledge-sharing opportunities with brand marketers who are members of Portada’s Council System. Check out the evolving agenda and get tickets here (early bird expires on July 31!).

Join us for the 13th annual edition of Portada New York where marketing innovators will delve deep into how best to leverage marketing technology and new consumer insights in Multicultural America.

 

On the agenda on September 12

Senior brand executives and thought leaders will explore topics including the below:

  • PASSION POINT FOOD: Food is a key cultural factor to bring Hispanic families together.
  • THE EXPERIENTIAL MARKETING CONUNDRUM: How to measure ROI and transfer best practices between marketing platforms.
  • OMNICHANNEL MARKETING TARGETING LATIN AUDIENCES: A case study.
  • 5G: How increased connectivity will change media and content strategies…
  • HOW MULTI-TOUCH ATTRIBUTION IS EMPOWERING VIDEO
  • HOT TOPIC: Multicultural Audience Measurement- Solution Approaches.

 

Choose Your First-Rate Networking Opportunities

Networking and Knowledge-Sharing OpportunitiesPortada New York will also be the meeting point for Portada’s Council System with the Brand Star Committee, Agency Star Committee and the Sports Marketing Board holding their second 2019 in-person meetings.

In addition, Portada NY offers senior executives from tech, media and marketing firms the opportunity to interact with brand marketers through Portada’s one-on-one meet-up offering.

 

THE LIST OF MARKETERS AVAILABLE FOR ONE-ON-ONE MEETINGS INCLUDES:

Director, Consumer Marketing Sponsorships, ALLSTATE INSURANCE

VP, Field Marketing Sponsorships & Events, CONSTELLATION BRANDS

VP, Head of Sponsorships North America, MASTERCARD

Group Brand Director Tequila, PROXIMO SPIRITS

VP, Marketing, NORTHGATE MARKETS

Head of US Sports Marketing, ANHEUSER-BUSCH INBEV

Senior Manager, Advertising & Marketing, Multicultural, KIA MOTORS AMERICA

Multicultural Marketing Manager, NESTLE USA

VP, Global Sponsorships, SAP

Senior Brand and Latino Marketing Manager, INTUIT

National Media Manager, JCPENNEY

VP, Hispanic Segment Strategy Leader, WELLS FARGO

Program Leader, Hispanic Marketing & Advertising, DOMINO’S

National Director, Multicultural & Growth Markets, REALOGY

Director, Mexican Imports, ANHEUSER-BUSCH

US Managing Director, CH CAROLINA HERRERA

Digital Marketing Manager – SEM & SEO, SPRINT

Head of Marketing, EL SUPER

Assistant VP, Brand Marketing & Advertising, OPPENHEIMERFUNDS

Senior Brand Manager, DEWARS SCOTCH WHISKY BACARDI

Sr. Director of Global Marketing, PAULA’S CHOICE SKINCARE LLC

Brand Director, HEINEKEN

EVP I CMO, CURACAO

VP, Sponsorships, WELLS FARGO

Manager, CALIFORNIA ENDOWMENT

Associate Marketing Manager Multicultural, ALLSTATE INSURANCE

Category Marketing Manager, GRACEKENNEDY LTD

‎SVP Multicultural Lead, STARCOM

SVP Media Director, STARCOM

VP Media Director, PUBLICIS GROUPE

Senior Digital Director, Senior Partner, GROUPM

Multicultural Manager, National Video Investment, GROUPM

SVP Director Multicultural, SPARK FOUNDRY

Director of Performance Media, THE SHIPYARD

Director, HEARTS & SCIENCE

Supervisor Buying, OMD USA

Media Director, SPARK FOUNDRY

VP Media Director, SPARK FOUNDRY

SVP Client Business Partner, UMWW

Director Multicultural, HAWORTH MARKETING + MEDIA

And many more!

 

CLICK HERE TO GET EARLY-BIRD TICKETS! ($599) (EXPIRING THIS 07/31)

 

What: Portada will host five major events in 2019 to spur knowledge-sharing and networking between brand marketers.
Why it matters: Portada’s unique six unit Council System will analyze growth drivers for marketing innovation and passion point marketing in multicultural America. Best-in-class networking and branding solutions are available for marketing services vendors.

This morning, Portada announced preliminary agendas for its five main 2019 events, to take place throughout the year in key markets: Los Angeles (March 15), Miami (April 12) and New York (on April 3 and September 12), as well as in Mexico City (October 17).

Each Portada event will host brilliant brand innovators who will delve deep into topics related to marketing innovation and passion-point marketing, while providing the setting for the closed-door meetings of the six units of Portada’s exclusive Council System: the Americas Board, Agency Star Committee, Brand Star Committee, Brand Star Committee Latam, Sports Marketing Board, and Travel Marketing Board.

“I think it’s a great thing that Portada has put together, it’s given me a chance to really interact with some folks that I’ve known in the industry but maybe we hadn’t gotten together around the specific unique targeted approach like multicultural Hispanic marketing through the lens of sports and sports marketing, so it’s been very engaging for me,” says Dan Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance and a member of the Sports Marketing Board.

 

 

In addition, brand and agency executives who are Portada Council System members, as well as other brand marketers belonging to the Portada network, will be available for one-on-one meetings with pre-screened Portada partners.

The 2019 Portada Events will take place as follows:

March 15, 2019: Portada Los Angeles, Hotel Loews Santa Monica, Los Angeles

#PortadaLA will provide a unique setting for brand marketers to explore the enormous opportunities sports, music, and entertainment content offer to engage consumers in multicultural America. Register at https://www.portada-online.com/events/portadalosangeles19/

 

April 3, 2019: Data and Content Marketing Forum, New York City

At #PortadaNYData we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/marketingforum/

 

April 12, 2019: Portada Miami: Hotel EAST, Miami
The twelfth annual edition of #PortadaMIA will focus on how technological innovation is reshaping the Latin American and U.S. marketing space. The top-notch agenda will particularly place strong emphasis on panregional marketing as well e-commerce and direct to consumer trends and their implications for brand marketers. Register at https://www.portada-online.com/events/portadamiami19/

 

September 12, 2019: Portada New York, Yotel New York, New York City
Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and data and content play a pivotal role. At #PortadaNY we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies. Register at https://www.portada-online.com/events/portadanewyork19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=yW_Q3tgtpIY

 

October 17, 2019: Portada Mexico, Casa Lamm, Mexico City
#PortadaMX will dive deep into how technological innovations are reshaping the Mexican and Latin American marketing space. AI, virtual reality, machine-based learning, and programmatic marketing will have an important place in the agenda. Register at https://www.portada-online.com/events/portadamexico19/ and check out this year’s highlights here: https://www.youtube.com/watch?v=zGEzYc00I4Y

 

Pablo Chiozza, Senior VP US, Canada, Asia & Caribbean, Latam Airlines Group, and a member of the Travel Marketing Board says that the board is a “very good opportunity to share different visions among different industries; we are airlines, car rentals, hotels… and it’s amazing how, even though it’s the same industry, it’s different pillars, and it’s amazing how we all share the same challenges and it’s interesting to see how everything is related.”

 

Networking and marketing solutions for marketing services providers: 

Portada provides best-in-class networking and branding solutions to marketing service vendors, including marketing agencies, tech-platforms, media properties and other suppliers of marketing services. These solutions can include:

  • Council System integrations
  • A guaranteed amount of one-on-one meetings with pre-selected brand and agency executives
  • Event integrations
  • Content Marketing Solutions
  • Branding at Portada events, websites, e-letters, and print properties.

 

To find out more about the above-cited services, please contact Sales Coordinator Michelle Lopez.

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Portada is very excited about the twelfth annual edition of Portada New York on September 25 at the wonderful Yotel Hotel. Save US $150 and get the chance to network with brand and agency executives!

This week is your last chance to acquire an early bird ticket to Portada New York. As an attendee, you will enjoy Portada’s EXPANDED OFFERING OF ONE-TO-ONE NETWORKING SOLUTIONS. For only US $849 (early bird rate), attendees will get three eight-minute one-on-one meetings with major pre-screened brand and agency players from all over the Americas. Make your choices on a first-come-first-serve basis after you acquire your ticket!

Buy your ticket before this Friday, July 27 EOD, to save US $150! Register here!

We are adding EVEN BETTER CONTENT, including interactive solutions-oriented workshops to make this year’s event unforgettable.

On the agenda on September 25:
Brand Marketing innovators will delve deep into passion point marketing’s most imminent issues.
– How brands are evolving their video and mobile marketing toolkit to engage consumers with entertainment and sports content.
– Major brand and agency decision makers will answer questions including how does Multicultural America change a CMO’s role? How can voice-based technologies be used to build brand awareness and preference?
– Members of Portada’s Agency Star Committee will discuss “why multicultural insights and advertising make general market campaigns more effective and help brands meet their overall marketing goals.”
– Going Global with Soccer by Tom Glick, Chief Commercial & Managing Director, City Football Group
– And many more brilliant panelists and thought-provoking topics to be announced.

Buy your ticket before this Friday, July 27 EOD, to save US $150! Register here!

We hope to see you on September 25, trust us, you’ll love the view!