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What: The winners of the 2018 Portada Awards were announced during an exclusive party at the end of #PortadaNY on September 25.
Why it matters: The winners of each of the five Portada Awards categories are a good representation of successful practices in the marketing and advertising industry.

 

After a full day of panels, speed-networking, delicious food and great views of the Manhattan skyline, Portada was thrilled to close the annual Portada New York marketing conference with an Award Ceremony last night, in which the five Portada Award Winners were announced. The principal of Portada’s non-for-profit partner BOSS NYC, Josh Solomon, kick-started the show. Also present were the sponsors of Portada New York: Adsmovil, AcuityAds, Cultura Colectiva, HCode, Latcom, Oath, Undertone, and VidaPrimo.

 

 

The Winners of the 2018 Portada Awards 

 

Grassroots Multicultural Fan Engagement by a Team, Property or League


NASCAR Latino, “NASCAR Latino Grassroots Influencer Program”

 

 

Best Multicultural Engagement Activation by a Brand with a Team or League

 

American Airlines, “Extending the Culture of Carnaval / When RIO Carnaval meets U.S. Basketball”

 

Best Soccer-Specific Activation in North America

 

Club de Cuervos / Netflix, “Chava en Rusia”

 

Top Brand Marketer Driven by Multicultural Insights


Jorge Inda Meza, Head of Marketing, West Region, Anheuser-Busch

 

Top Campaign Driven by Multicultural Insights


Gallegos United, “El Chavo/Toma leche”

 

 

The juries that chose the winners were composed by members of Portada’s Sports Marketing Board and Agency Star Committee, two units of the exclusive Council System, which is formed by seven units in total, and whose members will have four private meetings in 2019. To find out more about this and other opportunities Portada has to offer, contact sales coordinator Michelle Lopez at michelle@portada-online.com

Portada 2019 Events 

March 15, 2019: Portada Los Angeles -Brands-Sports Summit, Hotel Loews Santa Monica, Los Angeles
April 3, 2019: Data and Content Marketing Forum, New York City
April 12, 2019: Portada Miami:  Hotel EAST, Miami 
September 12, 2019: Portada New York, Yotel New York, New York City 
October 17, 2019: Portada Mexico, Casa Lamm, Mexico City

 

Portada is offering a special #PortadaNY discount for attendees who ar passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party. Get your tickets for Portada’s annual New York Conference on September 25 and use the code PORTADASPORTS and save US $100!

Time for Sports

This year has been interesting for sports. With the FIFA World Cup recently concluded, clubs going global and teams focusing on local, multicultural efforts, this year’s edition of Portada New York has many exciting surprises prepared for conference attendants. By using the code PORTADASPORTS, you will get the chance to get full-access tickets at US $899 even after prices go up on September 7. Take a look at what’s in store!

Let a Stimulating Agenda Provoke Your Mind

Daniel Keats

Sports is an important passion point, and we are Portada are already known for our brilliant sports marketing experts. This time, however, we have outdone ourselves. Daniel Keats, Director of Consumer Marketing at Allstate and member of the Sports Marketing Board, will take the #PortadaNY stage to discuss the main takeaways from this year’s World Cup. What did we learn about consumer engagement? What worked, what didn’t, and what will the future bring?

 

 

Later in the day, Michael Neuman, EVP, Managing Partner at Scout Sports and Entertainment will have an in-depth conversation with Tom Glick, former Manchester City executive and soon-to-be president of the Carolina Panthers. What are the areas of opportunity for soccer and American football, and what are the chances to go global?

 

For a chance to listen live and network with experts in Sports Marketing, use the code PORTADASPORTS at checkout and save US $100.

Join an Exclusive Ceremony and Party With the Portada Sports Marketing Awards Winners

We received too many brilliant submissions, and Portada’s Sports Marketing board had a hard time choosing the finalists. To find out more about who they chose (and see who you’d like to win), visit the Portada Awards site.

 

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE
Description: Who has done the best in the past year to engage a multicultural audience? Who were the stakeholders, what were the goals, what media did they use, what was the target audience and how did it go beyond the game?

 

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE
Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?

 

BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA
Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why? From MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

 

 

PORTADA’S SPORTS MARKETING BOARD:

John Alvarado, VP, Brand Marketing, Constellation Brands
Ward Bullard, Board Chair, Stanford University Athletics Department
Shawn J. Bryant, Managing Director, Intel Sports, Intel Corporation
Joe Favorito, Board Chair, Head of Sports Marketing Content, Portada
Federico Grinberg, CEO, Futbol Sites (new member!)
Lorena Holguin, LAC Sponsorship Director, Mastercard (new member!)
Ed Horne, EVP, Endeavor Global Marketing
Jorge Inda Meza, Head of Marketing West Region, Anheuser-Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Director, Scout Sports and Entertainment
Felix Palau, VP, Marketing, Heineken
Eduardo Pérez, Partner & Founder, PM3
Tiago Pinto, Global Marketing Director, Gatorade Pepsico

To understand how Portada can help meet your needs related to marketing and networking solutions, please reach out to Sales Coordinator Michelle López at michelle@portada-online.com.

Subscribe to Portada’s E-letters and updates!

Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has EXTENDED THE NOMINATION DEADLINE for its three awards, that highlight the best of the best in five different categories. The winners will be announced on September 25 at Portada NY. Check out the categories and submit your nomination below, don’t forget about creativity!

TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted for brand marketing executives (client-side executive, NOT agency) who currently work at companies (client-brand side).

Criteria. The nominated brand marketer (client-side executive, NOT agency) needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The nominated brand marketing executive uses multicultural insights that make general market campaigns more effective and/or help meet their overall marketing goals.

Jury: Portada Editorial Team

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted from agencies and brands who have done a brand marketing campaign over the last 12 months (July 1, 2017 until June 30, 2018).

Criteria. The nominated campaign needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The campaign should be a prime example of how multicultural insights and advertising make general market campaigns more effective, or help advertisers meet their overall marketing goals. The campaign should be driven by cultural insights and also balance both the art and science in the media planning and buying process.

Jury: Portada’s Agency Star Committee Members

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE

Description: Tell us who has done the best in the past year to engage a multicultural audience that expanded.. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts…and it does not have to be limited to Spanish!

Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

Jury: Portada Sports Marketing Board

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of  the multicultural sports business?

Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

Jury: Portada Sports Marketing Board

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA

Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

Jury: Portada Sports Marketing Board

Timeline:

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

Portada’s Hispanic Advertising and Media Awards reward excellency and professionalism in advertising campaigns, media properties and marketing and media professionals. Nominate your candidates below. Award winners will be announced at the Award Ceremony during Portada’s 7th Annual Hispanic Advertising and Media Conference on Sept. 26! Please nominate this week! Deadline is Friday September 6!

The Nine Award Categories!

Portada Awards

  • Top Marketer to Hispanic Audiences
  • Top Hispanic Sports Marketing Campaign-New!
  • Top Content Provider to Hispanic Audiences
  • Top Digital Media Professional of the Year
  • Top Hispanic Print Advertising Campaign and Execution
  • Top Hispanic Print Media Innovation
  • Top Hispanic Advertising Campaign
  • Top Hispanic Digital Advertising Campaign Plan and Execution
  • Top Hispanic Digital Media Innovation
  • Top Print Media Professional of the Year
                                          Start NOMINATING!