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Portada Awards 2018

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Portada, the leading networking solutions platform for dynamic tech, marketing and media companies in the Americas, is introducing three awards to celebrate marketers that best engage consumers through the passion points of soccer and sports. Nominations in the below categories will be accepted at https://www.portada-online.com/awards/ until July 19. The Portada’s Sports Marketing Board (see list of C-level brand marketing executives below), will be disclosing the award shortlist on August 16. The winners will be announced at an exclusive Award Ceremony at Portada’s annual New York Conference on September 25.  (early bird tickets are available until July 29!)

THE AWARD CATEGORIES:

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE
Description: Tell us who has done the best in the past year to engage a multicultural audience. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts…and it does not have to be limited to Spanish!
Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. Applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE
Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?
Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

 

BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA
Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).
Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

 

 

PORTADA SPORTS MARKETING BOARD MEMBERS
John Alvarado, VP, Brand Marketing, Constellation Brands
Ward Bullard, Board Chair, Stanford University Athletics Department
Shawn J. Bryant, Managing Director, Intel Sports, Intel Corporation
Joe Favorito, Board Chair, Head of Sports Marketing Content, Portada
Ed Horne, EVP, Endeavor Global Marketing
Jorge Inda Meza, Head of Marketing West Region, Anheuser-Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Director, Scout Sports and Entertainment
Felix Palau, VP, Marketing, Heineken
Eduardo Pérez, Partner & Founder, PM3
Tiago Pinto, Global Marketing Director, Gatorade Pepsico
Mike Tasevski, VP, North America Sponsorships, MasterCard

The link for the awards can be found here, so please review, nominate and share so we can help recognize your work.

Portada NY, Sept, 25 Confirmed Partners
Acuity Ads 
Adsmovil 
HCode 
Latcom 
Undertone 
VidaPrimo

Media Partners
Cision: PR Newswire 
USHCC: United States Hispanic Chamber of Commerce

Non-For Profit Partner
BOSS: Business of Sports School 
To understand how Portada can help meet your need for marketing and networking solutions, please reach out to Sales Coordinator Michelle Guzman at michelle@portada-online.com.

About Portada
Founded in 2003, Portada, www.portada-online.com is the leading networking solutions platform for dynamic tech, marketing and media companies targeting consumers through cultural insights and passion points in the Americas. Portada members receive top business leads through a guaranteed amount of annual meetings with brand marketing executives. In addition, members obtain best-in-class advertising and PR services through Portada media (events, digital-social and magazine) with an audited reach of more than 120,000 marketing, tech and media executives. Check out Portada’s Council System of more than 80 brand marketers based throughout the Americas.

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Portada wants to reward the best in multicultural sports and soccer marketing, which is why it has created three awards highlighting the best of the best in three different categories. The winners will be announced on September 25 at Portada NY, and they will be chosen by a jury composed of Portada’s Sports Marketing Board. Check out the categories and submit your nomination below, creativity counts!

 

GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE

Description: Tell us who has done the best in the past year to engage a multicultural audience that expanded.. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts…and it does not have to be limited to Spanish!

Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

Jury: Portada Sports Marketing Board

Award Timeline:
Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of  the multicultural sports business?

Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

Jury: Portada Sports Marketing Board

Timeline:

Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA

Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

Jury: Portada Sports Marketing Board

Timeline:

Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

As all Marketing is bound to become Multicultural Marketing, Portada wants to reward the best initiatives, campaigns and brand marketers who use Multicultural Insights as an essential foundation of their marketing initiatives. Check out the Multicultural Marketing, Sports and Soccer Marketing Award descriptions below and NOMINATE your candidates. Members of Portada’s exclusive Council System will be the Award Juries. Shortlists to be announced in late July. Winners to be announced at Portada New York on September 25!

 

TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted for brand marketing executives (client-side executive, NOT agency) who currently work at companies (client-brand side).

Criteria. The nominated brand marketer (client-side executive, NOT agency) needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The nominated brand marketing executive uses multicultural insights that make general market campaigns more effective and/or help meet their overall marketing goals.

Jury: Portada Editorial Team

Timeline:
Nominations starting June 18 until July 19.
Shortlist to be announced on August 7
Winner to be announced at Award Ceremony at Portada New York on September 25!

Enter Your NOMINATION!


TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS

Nominations will be accepted from agencies and brands who have done a brand marketing campaign over the last 12 months (July 1, 2017 until June 30, 2018).

Criteria. The nominated campaign needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The campaign should be a prime example of how multicultural insights and advertising make general market campaigns more effective, or help advertisers meet their overall marketing goals. The campaign should be driven by cultural insights and also balance both the art and science in the media planning and buying process.

Jury: Portada’s Agency Star Committee Members

Timeline:
Nominations starting June 18 until July 19.
Shortlist to be announced on August 7
Winner to be announced at the Award Ceremony at Portada New York on September 25

Enter Your NOMINATION!


GRASSROOTS MULTICULTURAL FAN ENGAGEMENT BY A TEAM, PROPERTY OR LEAGUE

Description: Tell us who has done the best in the past year to engage a multicultural audience that expanded. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts… and it does not have to be limited to Spanish!

Criteria: Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

Jury: Portada Sports Marketing Board

Award Timeline:
Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!

 

BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of  the multicultural sports business?

Criteria: Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

Jury: Portada Sports Marketing Board

Timeline:

Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!


BEST SOCCER SPECIFIC ACTIVATION IN NORTH AMERICA

Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

Criteria: Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

Jury: Portada Sports Marketing Board

Timeline:

Nominations: June 18 – July 19

Shortlist announced:  August 16

Winner to be announced at the Award Ceremony on September 25 at Portada NY

Enter Your NOMINATION!