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Portada Agency Star Committee

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We are excited to announce that Jeanette Millán, VP Media Director at Spark Foundry is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.

Jeanette Millan is Vice President and Media Director at Spark Foundry.

In this role, Jeanette leads multicultural media activation across all accounts and oversees all media activations for the Mondelez and Telemundo accounts. Her responsibilities include maintaining strong relationships with media partners, evaluating media opportunities, supporting National TV Upfront negotiations, advising agency client teams, and providing continued multicultural media education for all teams.

Jeanette has over 20 years of Hispanic media buying and planning experience, which includes national and local broadcast as well as print and multimedia content negotiations across categories such as Auto, CPG, Retail, QSR and Telco.

Welcome Jeanette to Portada’s Council System!

We are excited to announce that Nelson Pinero, Senior Digital Director, Senior Partner at GroupM, is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.

Nelson Pinero has worked across General Market and Multicultural accounts for over 20 years. His began as an Assistant Media Planner at DMB&B (Mediavest) working on Burger King, Coca-Cola, TheStreet.com and GT Interactive. After 3 years he moved onto Dentsu Communications Agency, where he served as Senior Media Planner/Supervisor on the Canon, JAL, Takasago, and Businessweek accounts. Here he learned how to drive the clients message across multiple cultures (Japanese, Chinese, Korean, Russian etc) utilizing various niche media tactics.

In 2002 he decided to deepen his exposure to the Multicultural advertising market by joining the Bravo Group where he worked as Supervisor on Sears, Mazda, Wyeth, USPS among others. In 2003, Nelson moved to Mindshare were he served multiple roles over his 9 years at this agency including Senior Media Supervisor on th 1st local digital team targeting total market audiences and head of the Multicultural team focusing on Hispanic and African American markets for Sprint, Boost, Virgin and Assurance Wireless.

He also actively participated in new business pitches and additional projects for CVS, Nestle, and Unilever. He joined MEC in 2014 to work in Vilma’s team developing strategies and executing media solutions for IKEA, KFC, Marriott among others. In 2016 he was appointed to Multicultural Digital Director at GroupM where he assists the digital investment group determine approach to multicultural in the marketplace and developing strategies and best practices for the agencies within the GroupM roster.

He spends his free time traveling occasionally to the Caribbean to see his family, riding his bicycle through the mean city streets during spring, summer and fall, playing guitar and writing music whenever he gets a chance.

Welcome Nelson to the Portada Council System!