A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

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  • La Quinta Inns & Suites


imagesLa Quinta Inns & Suites has designated Horizon Media as its media AOR following a review. Horizon will be responsible for communications planning and paid media activations across all channels for La Quinta’s portfolio, which includes La Quinta Inn and Suites and La Quinta Inn brands. La Quinta spent US$35 million on ads in 2015 according to Kantar Media. La Quinta has more than 880 properties in the U.S., and in Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites, La Quinta Inn and LQ Hotel brands.

  • Porsche

descargaMiami-based agency Markham & Stein has been appointed Latin American agency of record for Porsche, after a creative review.The shop will handle the luxury auto brand’s integrated  marketing work for 17 importers in 23 countries across Latin American and the Caribbean. Cramer-Krasselt has been Porsche’s creative AOR since 2007.The review was the end result of an effort by Porsche to reorganize its promotional operations in Latin America by centering all related efforts in Miami.Markham & Stein was the only agency in the review that does not identify as Hispanic. However, the agency employs many Latino Americans in Miami and also has operations in Puerto Rico. The past June, PHD won the US$3 billion Volkswagen global media account. The agency handles strategy and media buying duties for VW, Audi, Porsche, Bentley, Seat, Skoda and Volkswagen Commercial Vehicles, which are part of the larger Volkswagen business around the world.

  • Hotel Engine

9bbe895a6f63192bf46049f73b477f63_400x400Hotel Engine®  announced that it has added nearly 35,000 properties in the first half of 2016, increasing its hotel inventory across 37 European countries, Latin America, the U.S., and Canada. Businesses and their travelers can now enjoy rates up to 60 percent off at nearly 80,000 hotels internationally.Nearly 3,000 properties have been added to Hotel Engine’s inventory across Mexico and Puerto Rico.Hotel Engine, a Travelers Haven company, provides hotel booking solutions designed for business. Hotel Engine offers up to 60 percent off public rates at thousands of locations across North America, Europe, and Latin America – for both work and play.


  • Interval International

descarga-1Interval International, a worldwide provider of vacation services and an operating business of Interval Leisure Group, announced the addition to its global vacation exchange network of the shared ownership component of Marina Golf Rapel, a mixed-use resort located in central Chile.Marina Golf Rapel is situated in the city of Las Cabras, 87 miles south of Santiago, in the Cachapoal Valley wine-growing region. Based in Miami, Florida, Interval International network comprises approximately 3,000 resorts in more than 80 nations.


  • Iberia

bbbbkhkjjjjkIberia Airlines celebrates 70 years of operations in Latin America, it is a company in the process of “renovation and reinvention” after having reversed its millions of dollars in annual losses over the past few years and with its leadership in on-time flight arrivals and departures as one of its secret weapons.
Currently, Iberia, which leads the airline industry in traffic between Latin America and Europe with 250 weekly flights, has 16,500 employees, a figure lower than before its restructuring, when there were 20,500 people on the payroll.In 2015, Iberia was the second-most-punctual airline in the world and was ranked as the most punctual in Europe, and today its 136 aircraft offer 600 daily flights to 125 destinations.


We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or e-mail him at  armando@portada-online.com

  • Pizza Patrón

Pizza Patrón recently announced that it has made TruMedia its media Agency of Record for both the Hispanic and General Market. (Read our interview with Yousef Katan CEO and President of TruMedia about his objectives for Pizza Patrón).

  • Toyota

ToyotaThe automaker’s longtime ad agency Saatchi & Saatchi Los Angeles will take the lead over three other Publicis Groupe agencies that currently handle multicultural marketing duties—Conill Advertising (Hispanic), Burrell Communications (African-American) and Zenith (Broadcast and out-of-home media buying), along with InterTrend Communications (Asian-American marketing). The new unit will be called T2 (Total Toyota) and will become operational on April 1, 2014, the start of Toyota’s new fiscal year. Jack Hollis, VP, marketing for Toyota Motor Sales USA says, “The agencies stay the same. They’re just now going to be working more as one team. There’s no merger, no acquisition, nothing like that. It’s still four separate entities. But working as one—for the total market.”
In addition, Toyota has appointed two communications executives to newly created roles that it says will help the company further engage Hispanic and black consumers in North America. Patricia Pineda, most recently head of the Toyota USA Foundation, was named VP of Hispanic business strategy for North America. She is reporting to Julie Hamp, group VP and CCO for Toyota North America. Pineda will also oversee Toyota’s new Hispanic Business Strategy Group, focusing on increasing awareness of the Toyota, Lexus, and Scion brands to Hispanic consumers. The automaker has also appointed Jim Colon, previously VP of product communications at Toyota Motor Sales, to serve as VP of African-American business strategy for North America. Colon, who has held various roles at Toyota since 1980, will also report to Hamp.

  • Porsche

PHD has Retained the US $100 Million Porsche Global Media Account. The Omnicom Media Group agency has defended its media business with the German automaker in a review that also included WPP’s MediaCom. PHD initially won the media account in 2010.

  • Chevrolet

Chris Perry has left his position as chief marketing officer at Chevrolet U.S. His resignation comes just a week after Mary Barra was promoted to chief executive officer at Chevy parent General Motors. Perry joined General Motors in 2010 and had been global chief marketing officer of Chevrolet until earlier this year when he was replaced by Tim Mahoney. Prior to that he held several different marketing titles. Before joining GM, Perry was a marketing exec at Hyundai.

  • Cottonelle (Kimberly Clark)

Cottonelle is running ads within news and female-skewing mobile sites such as ABC News, Shape, Better Homes & Gardens, Fitness and Women’s Heath. A banner ad expands to a full-page ad when clicked on and the landing page loads two pictures of rolls of toilet paper, one from Cottonelle and one from Charmin, a MobileMarketer.com report says. The ad claims Cottonelle has 25% more sheets than Charmin. “We understand mobile is one of the most important ways to build a relationship with our consumers and spark social sharing,” says Wayne Pirman, commercial program manager for Cottonelle.

  • Liberty Mutual

Liberty Mutual has selected Havas Worldwide, New York, as its creative agency and Publicis Groupe’s Optimedia as its media agency.The Boston-based company had worked with Interpublic’s Hill Holliday since 2005 for creative and media, and it’s believed that the agency will retain a piece of the insurer’s Olympics-related business. Liberty Mutual is a big win for Optimedia, which also picked up the media business for dairy company Lactalis and German personal-care products company SCA in recent months.

  • Burger King

Burger KingBurger King is shifting its U.S. media planning and buying assignment from Publicis Groupe’s Starcom to independent Horizon Media without a review.In the U.S. the fast-food chain spent over $300 million on ads in 2011 according to Kantar. Burger King has been quick to shift agencies on both the media and creative sides of the business in recent years.Starcom had the account for a little over two years. The agency was also awarded the account without a formal review. Before Starcom was handed the assignment, WPP’s Mindshare handled buying and mcgarrybowen handled planning and creative. But Starcom remains on the client roster in other markets, including in Latin America.

  • Dallas Pets Alive

Dallas Pets Alive! (DPA), a non-profit organization focused on promoting and providing the resources, education and programs needed to eliminate the killing of companion animals, has selected creative agency Dieste, Inc. to develop and launch its first media campaign. The Dieste creative and digital teams developed a very emotional campaign to promote the longevity of companion animals. A 60-second film will be launched this Friday, December 20. (link to the video http://youtu.be/HdUnQNLt8Lc)

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Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Nicolas Miranda at 1-800-937-5322 or e-mail him at  nicolas@portada-online.com