Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Poni

Poni and DINEX, leading companies in the development of financial technology solutions, have formed an alliance to offer receivers in Mexico a zero-fee ATM remittance payout solution. Receivers can now simply purchase and register a Poni Cash Card, enabling them to pick up their cash anytime, anywhere in over 50,000 ATMs throughout Mexico. DINEX offers this exclusive technology to its clients where their family members can have this benefit. Patricio Valdés, CEO and Founder of DINEX, said: “For over 10 years we have been regional leaders in money transfers and other financial services for the Hispanic community in the U.S. sending transactions to Mexico, Centro and South America and the Philippines. Our fast, reliable, secure and convenient ways to send money to our customers’ loved ones back home, allows us to consistently provide innovative payment solutions, especially for the 19.3% of the unbanked population according to the 2017 National Survey of Unbanked and Underbanked Households (FDIC).”DINEX partnership with Poni incorporates their zero-fee remittance payment technology for receivers; a solution that significantly improves our customers’ and their families’ experience, while maintaining our traditional and familiar channels for sending money. The only difference now is that the sender can request that the money be paid out at any ATM in Mexico. Poni is financial technology that enables receivers in Mexico to get their money from United States remittances any time, at any ATM in the receiving country, without the need for a traditional bank account and without paying any ATM fees. Poni is a product of American Cash Exchange, Inc., a privately-held company located in Princeton, New Jersey. The company offers personal payment solutions for the international marketplace. DINEX is a Houston based regional leader in Hispanic money transfers founded in 2004. 




  • Travelocity

Travelocity.com, an American online travel agency owned by Expedia Group, has chosen Havas Media and Proof Advertising as its media and creative agencies of record, respectively.The appointments follow separate creative and media reviews. Travelocity will be managed by Havas-owned Arena Media Agency in Chicago, according to a Havas spokeswoman.





  • BodyArmor

Sports drink brand BodyArmor, rival of Pepsico´s Gatorade,  has appointed Laundry Service creative agency-of-record. Coca-Cola Co. has a stake in the brand. The agencywill handle TV, digital, social and out-of-home. Laundry Service replaces incumbent AOR The Brooklyn Brothers.






2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.



  • Mi Padrino®

Mi Padrino®, the leading event-planning and crowd-gifting platform for quinceañeras and Hispanic weddings, released the results from their Mi Padrino Quinceañera Report, the first quinceañera study of its kind. Surveying thousands of quinceañeras from all around the country, Mi Padrino unveiled how the cost of quinceañeras continues to rise, as Hispanic families seek to provide increasingly unique experiences for their daughters’ coming of age celebrations.Over the past 12 months, the average cost of a quinceañera, of which there are over 525,000 in the US every year, was US$21,781. Hispanic families mentally start planning their daughters’ quinceañeras from the day they are born and are not just emotionally, but financially, invested in turning their dreams into realities — not just dinner and drinks, or the iconic ball gown, but finding a way to include all her friends and family in the big event.There are plenty of families finding DIY ideas to work within smaller budgets, but many still can’t hold back from pursuing lavish quinceañera cakes or new trends like La Hora Loca which feature everything from props to LED robots.



Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.


  • McDonald’s

Davis Elen, one of the largest independently owned advertising agencies on the West Coast, announced it has been selected as the media agency of record for seven McDonald’s co-ops across the U.S.  The co-ops include McDonald’s Operators Association of Southern California, Western Washington Operators Association Seattle Area, Tri-States McDonald’s Operators Association, Oregon State Cooperative, Montana State Co-Operative, Southern Plains Operators Association and the Baltimore-Washington-Eastern Shore Regional Advertising Association.  Adding the new media planning and buying responsibilities to the existing strategy and creative work developed by the agency establishes a fully integrated partnership, which covers core aspects of each co-op’s local marketing effort. Davis Elen will now be responsible for overseeing approximately US$50 million in media buys across all channels, including broadcast, outdoor, print, digital, social and mobile, supporting the 1,946 restaurants that comprise the seven McDonald’s co-ops.


  • Perfect Snacks®

Mondelēz International announced an agreement to acquire a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment. With a range of refrigerated offerings including the Original Refrigerated Protein Bar™, Perfect Snacks’ organic, non-GMO, nut-butter based protein bars and bites are a great addition to Mondelēz International’s portfolio of global and local brands which includes Oreo, Cadbury, Milka and belVita, as well as Tate’s. With a loyal consumer base and increased distribution in U.S. retailers, the Perfect Snacks product range has recently expanded from the original Perfect Bar®, to include exciting innovations like Perfect Kids™ Refrigerated Snack Bars and Perfect Bites™ Refrigerated Protein Snacks. In 2018, the business generated approximately US$70 million in net revenue, with strong double-digit growth year-on-year. Mondelēz International plans to operate Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help accelerate growth. The current senior leadership, including Bill, Leigh and Charisse Keith, will continue to run the business from its headquarters in San Diego, California and they will retain a significant minority equity interest in the company. All Perfect Snacks products will continue to be made at their current manufacturing locations. The transaction is expected to create growth opportunities by using the scale and resources of Mondelēz International to expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.


  • Papa John’s

Papa John’s is putting an additional US$80 million into marketing and increased financial support for U.S. franchisees, according to Adage, as the chain continues to try to recover from a sharp decline in sales. The announcement comes just a few months after the firm closed a deal with basketball star Shaquille O’Neal to be a brand ambassador, franchisee investor and company board member.Papa John’s works with Endeavor Global Marketing and Havas Media. The brand will invest the additional funds in programs, starting in the third quarter, including “significant, additional contributions” to its national marketing fund and will extend financial assistance to its U.S. franchisees.The company operates 100 fewer locations now than it did at the beginning of January 2018, as franchisees in some markets closed locations as sales fell. Papa John’s has more than 3,300 locations in the U.S.


  • TGI Fridays

Casual restaurant chain TGI Fridays has appointed McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. The agency will collaborate with sibling shop UM, which won TGI Friday’s estimated US$45 million U.S. media account earlier this year. TGI spent nearly US$30 million on measured marketing domestically in 2018, according to Kantar Media. In the first quarter of 2019, it spent nearly US$12 million.




2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Ria Money Transfer

Poni, a financial technology innovation company, and Ria Money Transfer, a leading global player in the international remittances market, have formed an alliance that provides beneficiaries with ubiquitous access to their cash through Poni’s zero-fee, ATM payout solution. In order to use this new product, beneficiaries only have to purchase and register a Poni Cash Card. This card becomes their key to access any of almost 50,000 ATMs throughout Mexico. Ria’s customers and their families can take advantage of this technology, affording them the convenience of picking up their cash, when and where they need it. Given Ria’s parent company Euronet Worldwide, which brings its 25-year history of owning and operating ATMs together with Euronet and Ria’s successful ATM payout product in Europe, the extension of a relationship with Poni to enable payout at the ATM in Mexico was a natural fit.Technological innovations in the financial services market are enabling new ways to make transactions faster, easier, and more accessible to end users. A clear beneficiary of such innovation is the market of international remittances, one of Mexico’s top-three sources of income.



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