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Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Sprint

Sprint wants customers to connect simply and affordably with friends and family across the globe. Starting today, Sprint is offering two new international long-distance options that allow customers to call Colombia, El Salvador, Honduras, Guatemala and Venezuela from the United States. The new offers, Colombia Unlimited and 200 International Connect, provide customers one of the greatest values that Sprint has ever offered for international long distance – just US$5 extra per month on select unlimited plans.With Sprint Unlimited plans, customers also get unlimited talk, text and 5GB of 4GLTE data while roaming in Mexico and Canada.In addition to Colombia Unlimited and 200 International Connect, Sprint offers a variety of international long-distance plans, such as Sprint International Connect.Sprint’s Unlimited Basic, Plus and Premium plans give unlimited calls and texts to Mexico and Canada at no additional cost. Francisco Morillo, Digital Marketing Manager – SEM & SEO at Sprint  is a member of Portada Council System.

 

  • New Balance

New Balance has appointed MullenLowe PR as it looks to reactivate earned media, PRWeek has reported. The new team will operate between the agency’s New York and Boston offices with support across MullenLowe Group’s 65-market global network. The agency will support New Balance across product categories, including running, basketball, baseball, tennis and lifestyle. The relationship builds upon an existing one New Balance has with MullenLowe Mediahub, a sibling agency that has been responsible for media planning and buying for New Balance since 2018.

 

 

 

  • Mama Tere

Family Food Distributors, a specialty food distributor, announced the re-launch of their private label Mama Tere in 2020, Hispanic Abasto reports. Mama Tere’s new proposal will be to present the home recipes that Hispanic families enjoy every day. It will have a fresh, clear image that personifies who Mama Tere is.

 

 

  • Pollo Campero 

Pollo Campero, the Guatemalan restaurant chain known for its Flavorful Chicken Meals, was named “Emerging Partner of the Year” by ALSAC/St. Jude Children’s Research Hospital. Since Pollo Campero’s arrival in the United States, it has shown its commitment to the people and communities it serves by supporting different initiatives at the local market level. In all, since the launch of its campaign in the United States, Pollo Campero – its team members, franchisees and guests – have raised more than US$95,000.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Michelin

Michelin North America has selected Interpublic Group’s Weber Shandwick as PR AOR. Ketchum was the incumbent. The firm will be responsible for Michelin North America’s corporate, B2B and consumer PR across the U.S., according to a release. In 2017, Michelin appointed Havas Media as its global media agency of record after a competitive review. Havas handles media planning and buying duties for all of the company’s major markets including the United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China.

 

Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • FCA

Detroit will again show off the colors of the rainbow this weekend (June 8-9), celebrating lesbian, gay, bisexual, transgender and questioning (LGBTQ) culture at Motor City Pride, an annual two-day festival and parade that is the largest LGBTQ gathering in Michigan.As a key sponsor of the festival and the lead sponsor of the parade, FCA US LLC and the FIAT brand will celebrate their longstanding commitment to LGBTQ employees, communities, customers and issues.A specially-wrapped 2019 Fiat 124 Spider, the brand’s Italian-designed, fun-to-drive roadster, will serve as the grand marshal vehicle of the Motor City Pride parade, which starts at noon on June 9 and ends at Hart Plaza. An additional 2019 Fiat 124 Spider and a specially-wrapped new 2019 Fiat 500X will accompany the grand marshal vehicle in the parade. GALA is one of seven Business Resource Groups at FCA US representing a range of affinity communities: African-American, Hispanic, Asian, LGBTQ, Veterans, Native Americans and Women.FCA US Business Resource Groups are employee-directed and individually and collectively pursue initiatives that enhance the FCA US work culture by focusing on career development of members, celebrating multicultural differences and bringing value to the Company and external communities through volunteer, charitable and strategic activities.

 

 

  • Wrangler

Wrangler has appointed Mother New York as its global creative agency of record, following a review handled internally by the brand. Mother New York will handle branding development and communications strategy development globally, spanning channels including broadcast, digital, OOH and print. The review followed parent company VF Corporation announcing it would spin off Wrangler and Lee into a separate company. Mother New York will work alongside Wrangler’s lead media agency Publicis-owned Starcom and French West Vaughn, its public relations and social media partner.Wrangler spent US$40 million on measured media globally in 2018, according to consultancy R3.

 

 

 

  • The Camila Coelho Collection

Fashion influencer Camila Coelho announced her own eponymous fashion label. The Camila Coelho Collection caters to a diverse set of women, which Coelho said is reflective of her home country of Brazil.The Camila Coelho Collection debuts with a whopping 70 pieces, prices of which range from US$88 to US$398. The line is inspired by Coelho’s Brazilian roots, incorporating strong sleeves, floral prints, tropical prints and linens. Coelho found an exclusive retail partner in Revolve, with whom she’s been working for about four years. The partnership will remain exclusive through 2021.“Influencer marketing is at the core of our overall brand marketing strategy,” said Raissa Gerona, Revolve’s chief brand officer. Later this summer, Coelho will make the collection available on her web site. Through her own direct-to-consumer platform, Coelho will be able to ship the collection worldwide. She will promote the pieces on the label’s own feed, @CamilaCoelhoCollection, as well as her own.Coelho has been named one of the fastest-growing beauty influencers in America. Across YouTube, Facebook, Instagram and Twitter, her demographic is 54 percent Caucasian, 28 percent Hispanic, 7 percent Asian and 5 percent Black. It is 85 percent female and 15 percent male.

 

  • William Hill

William Hill, a bookmaker based in Wood Green, London, England, has appointed Interpublic’ MullenLowe and Dentsu Aegis Networks’ 360i as US Creative and Media AOR as part of the brand´s US expansion.The appointments follow two separate reviews, media and creative, that were managed by London consultancy Creativebrief.MullenLowe, 360i and Creativebrief all declined to comment and London-based William Hill did not return multiple requests for comment.The company had already been working with U.S. agencies MDC Partners’ Anomaly on creative and the larger Dentsu network (with 360i occasionally in the mix) on media, according to the people.William Hill is one of the world’s leading betting and gaming companies and trusted brands in the industry.

 

 

 

  • CVS

 

CVS will open 1,500 HealthHUB stores by the end of 2021, the company announced.The HealthHUBs are remodeled drugstores that focus more on health services and products and less on candy and greeting cards. CVS opened its first three HealthHUB locations in Houston in February. It plans to open more in Houston, Atlanta, Philadelphia, southern New Jersey and Tampa, Florida, by the end of the year.HealthHUBs include an expanded health clinic, with a lab for blood testing and health screenings. There are also wellness rooms for yoga and seminars, dietitians and respiratory specialists in the HealthHUBs.VS may tweak the designs for different markets and store sizes. For example, Hourican said stores in the Northeast tend to be smaller than the ones in Texas, so the company will need to pare it down.Like other retailers, CVS needs to figure out how to keep people coming into its stores, and health services gives consumers something they can’t buy online.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

 

  • Pollo Campero

The flavorful chicken chain Pollo Campero announced it is opening a new restaurant in Marietta, Georgia. The restaurant, located at 260 Cobb Parkway in Marietta, is scheduled to open its doors on Sunday, June 9, 2019.The Marietta restaurant will be the third Pollo Campero in the metro Atlanta area and the second franchise for Madrid Group, Inc. Pollo Campero’s new Marietta restaurant is open for dine-in, take out or drive-thru from 10:00 a.m. to 10:00 p.m. Monday through Saturday and 10:00 a.m.through 9:00 p.m. on Sunday.Pollo Campero is a fast-casual chicken restaurant brand specialized in flavorful chicken and a wholesome menu offering both individual and family meals. Pollo Campero first opened its doors as a tiny, family-owned restaurant in Guatemala in 1971 with the goal of treating family and friends to its prized chicken recipe passed down from generation to generation. Today, there are more than 350 restaurants around the world and Campero is accelerating growth. 

 

 

  • WHCCD

West Hills Community College District (WHCCD) and Univision has partner and launched a series of spots to inform the Spanish-speaking population on the advantages and importance of a college education, along with the benefits available to help them earn a degree.A young waitress balances work and school with driving her mother to the doctor; a landscaper and father of two takes a leap of faith and enrolls for a degree, encouraged by his pregnant wife; and proud parents gather in with the rest of family, taking a photo with their daughter in her graduation robe. Their solution to tackling the problem is “Within our Reach,” a yearlong campaign of 60-second television and radio commercials showing Hispanic students balancing work and family while going to college. The message of the commercials, launched June 1, is not to glamorize higher education, but to send students a message — that the balancing act won’t be easy, but it will be worth the time and effort.These commercials will then be followed up by 20-second segments providing students with information on college classes and programs that will help them overcome barriers they might encounter. There will also be 10-second Univision spokesperson endorsements of college programs, interviews with West Hills students, live TV call centers for viewers seeking more information, and participation in Univision events.Nearly 70% the population in the West Hills District is Hispanic, which extends to Kings County.

 

  • Upfield

Dentsu Aegis Network´s Dentsu X has been named global media agency of record for Upfield, a plant-based consumer product company behind brands such as Flora, Rama, Blue Bank, Proativ, Becel and Country Crock, across Europe, Asia and North America.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Activision Blizzard

Activision Blizzard, which markets the popular “Call of Duty” video game series, has concluded a global media review that began early this year and retained Omnicom’s OMD and WPP’s  MEC as its agencies. OMD will continue to handle the North American portion of the assignment and MEC retains the business outside of North America. Activision Blizzard spends around US$300 million on ads worldwide and around US$102 million on measured media in the U.S. last year according to the Kantar Media.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Pollo Campero

Guatemalan Chicken chain Pollo Campero keeps growing in the U.S. . The growth strategy is based on connecting  with both non-Hispanics as well as U.S.-born Hispanic millennials who enjoy Latin food but aren’t familiar with the brand. To help the company transition from its original focus on Central American communities in the U.S. to the broader American market,  Pollo Campero is hiring Omnicom-owned Dieste, the fourth-biggest U.S. Hispanic agency.  Until now, the fast-food chain had worked mostly with different local partners on a project basis. Family-owned, Pollo Campero opened in Guatemala in 1971 and has more than 350 restaurants worldwide, including 73 in the U.S., with 14 more to open this year.The brand is testing a bilingual mobile app, according to Adage,  launched in the last month in Houston and Dallas.The next step for the brand is to develop and launch  an umbrella campaign that will connect with both existing and new customers.

  • Soccer.com

E-commerce site Soccer.com, owned by Sports Endeavors, has been relaunched. JP Carter, CMO at Soccer.com, tells Portada that the upcoming 2018 World Cup has been a major driver for the site’s relaunch.  “World Cup 2018 marketing starts in June of 2017 for Soccer.com. This event requires an “all hands on deck” mentality for us and we are thrilled about it,” Carter notes. Charlotte NC based AC&M Group is Soccer.com’s agency.

  • Embraer

CP+B has been appointed global agency of record for aircraft manufacturer, Embraer. The account will be handled from CP+B Miami, with help from CP+B Brazil. The appointment includes creative, social, media planning and media buying duties .CP+B Brazil and CP+B Miami combined office is led by chief creative officers Marcos Medeiros and Andre Kassu, CEO Vinicius Reis, and executive creative director of CP+B Miami, Tom Adams.Embraer spent US$1.7 million on measured media in 2016, according to Kantar Media.

 

NEW PORTADA RESEARCH REPORT“Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Taos Ski Valley

Taos Ski Valley (TSV) has chosen Denver-based agency Capital Goods as its AOR following a competitive pitch in which participated multiple local and national agencies, Mediapost has reported. TSV’s previous agency was Origin in Canada.

 

 

 

 

  • INVIVO Media Group

Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces. Cordero serves as Chief Executive Officer, while Torres is President Live Events. The company will initially have presence in Los Angeles, New York, Chicago and Miami. In its first year, INVIVO Media Group will produce and sell 100 premium live music events across the U.S., making it a Top-2 U.S. Latino live music promotions company and one of the country’s Top-40 live music promoters in tickets sold.In addition to music endeavors, INVIVO Media Group provides media consulting for domestic and international sports organizations, involving fan base development, media rights licensing and distribution, sponsorship growth as well as live event expansion in the U.S. and Latin America.

  • Ralphs

Ralphs Grocery Company is continuing its goal of bringing health, wellness and jobs to the diverse communities its supermarkets serve with the grand re-opening of its latest remodeled store in South Los Angeles on Friday, May 26.To serve customers, the Western & Manchester Ralphs will employ approximately 90 full- and part-time associates, including 20 new-hires from the surrounding community. The store is managed by Ray Sum, who began his career in 1982 as a part-time Courtesy Clerk. He has managed the Manchester & Western Ralphs since 2012. Other special grand re-opening events include character appearances, product giveaways, samplings and raffle drawings.The Western & Manchester Ralphs has been serving the community for more than 60 years.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • LOVE BY SOFIA VERGARA

263047Emmy award-winning actress and entrepreneur Sofia Vergara has launched a second fragrance. Stemming from the success of her first scent, LOVE BY SOFIA VERGARA complements the classic SOFIA, adding a sensual twist to any fragrance wardrobe. “I want my brand to reflect the many aspects of a woman’s life. LOVE is for the woman who truly enjoys being a woman…and loves who she is,” Sofia says.LOVE BY SOFIA VERGARA is an oriental, fruity fragrance that opens up with a bouquet of bright, fruity notes, with middle notes symbolizing the love found in every heart and a sweet base that reveals a sense of seduction. Embodying the beautiful feeling of a passionate kiss or warm embrace, it awakens the senses and conjures the emotions of romance. Mysterious and elegant, LOVE BY SOFIA VERGARA celebrates all that it is to be a woman.
The evocative notes include:
• Top: Mandarin, Passion Fruit, Orange Blossom
• Mid: Purple Andean Orchid, Magnolia, Colombian Coffee Flower
• Base: Amberwood, Ambrette Seeds, Vanilla
To add an element of Sofia’s Colombian heritage, the bottle has been carved to resemble a multi-faceted emerald, the country’s native gem. Designed in smoky pink and purple hues, it speaks to Sofia’s glamour, allure and sensuality.To further support the launch of the fragrance, Sofia will be sharing video footage and engaging with fans across her social media channels, and will appear live on the direct-to-consumer, live content retailer, HSN, on October 22 to speak with fans, share her inspiration for the scent and introduce an exclusive LOVE BY SOFIA VERGARA Gift Set. The Eau de Parfum will retail for us$55 (100ml) and us$32 (50ml) and will be available beginning October 2015 at retailers nationwide, including HSN.com, Perfumania and Perfumania.com.

  • Timberland

descarga (5)Timberland is debuting an ad campaign called “Made for the Modern Trail” that highlights everyday adventures.The campaign breaks September 24.The effort caters to millennials but is also designed to appeal other consumers, which the brand calls the “outdoor life-styler.” The campaign features more than 500 pieces of digital content including paid and owned media, digital product and lifestyle videos, banners and lookbooks. The company plans to invest more than half of its media budget for the 2015 fiscal year in digital experiences. Mr. Davey declined to reveal the full budget for the campaign. Parent company VF Corp. spent US$9.7 million on U.S. measured-media for Timberland in 2014, according to Kantar Media.As part of the new effort, Timberland is also boosting its efforts aimed at women. The company will invest more in women’s media outlets including Teen Vogue, Nylon, People StyleWatch, InStyleand Marie Claire.Timberland worked with Yard on the campaign concept and video assets, an in-house creative team on print assets and imagery, Assembly on media strategy and buying, MediaBlaze on editorial content, and Coyne PR on public relations.
https://youtu.be/uNkmPTDMsFk

 

  • Belvedere Vodka

descarga (2)Polish brand Belvedere Vodka is releasing a global ad campaign starring Mexican actress Stephanie Sigman, who plays Estrella in the opening scene of the spot, which debuts in the U.S. on Nov. 6. The spot shows a martini created without human interaction. The ad is by BBDO and directed by Antoine Bardou-Jacquet.This is Belvedere’s first Bond partnership. The Bond character, played by Daniel Craig, does not appear in the ad. And it’s unclear if Belvedere will appear in the movie.

 

 

  • Pollo Campero

descarga (3)Pollo Campero, home of Authentic Latin Chicken, is shaking things up with the introduction of its new Latin Shakers. For a limited time only, Campero is offering guests an exciting and convenient new way to enjoy Campero’s unique Latin flavors on the go.Latin Shakers, available at participating restaurants through November 8, 2015, include Pollo Campero’s 100% white meat boneless chicken bites, known as Camperitos, along with any one of Campero’s brand new Latin glazes. Served inside Campero’s new, portable shaker cups, guests are encouraged to do the #Latinshake, by shaking the cup to glaze the chicken with the sauce’s unique Latin flavor. Campero’s new glazes include Guava Barbecue, Latin Buffalo and Sweet Chipotle.Guests can enjoy a Latin Shaker meal, which includes seven Camperitos with one of the new glazes, a classic individual side, along with a medium soft drink for only US$5.99.

  • The “Porknóstico”

descarga (4)The National Pork Board (NPB) is calling on all Hispanic consumers to check out the Porkcast (Porknóstico) – a wordplay on pork and forecast – at PorkTeInspira.com/Porknostico to plan ahead and get inspired to create delicious meals made with pork, all set to complement the changing season. Consumers will be able to search for recipes that fit their local, real-time weather forecast based on location. To infuse additional Latin flavor into the fall Porknóstico, the NPB has enlisted celebrity chef Doreen Colondres, who will serve as the chief Porknosticadora of the season, and has developed new recipes inspired for fall weather and seasonal events, such as Hispanic Heritage Month.The “Porknóstico” calls for delicious, flavorful and nutritious pork recipes by Chef Doreen Colondres:
• Flavor-Drenched Pork Sopa Seca (Mexican noodle casserole)
• Panca Drizzled Pork Chops – This Peruvian-inspired recipe features a type of chile that is commonly known as the ají panca
Cookers can check out the latest “Porknóstico” and find inspiring tips, recipes and videos for fall weather, or visit PorkTeInspira.com/porknostico.To join the conversation, cookers can check the Facebook page, and follow on Twitter, Instagram and Pinterest @PorkTeInspira. For video recipes, visit you may visit YouTube channel.

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