Media intelligence and data analytics company Meltwater has acquired Cosmify, a knowledge The fifth deal in Meltwater’s ongoing M&A streak adds machine-learning, data-science experts to in-house machine learning team.
Time Inc. is launching mobile-first, all-video platform INSTANT, which will feature content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively.Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be INSTANT Launch Partners on Programming and Audience Strategy Initiatives.
Santa Monica, Calif.-based startup VideoAmp, a screen optimization platform for the TV and video ecosystem, has announced a US$15M Series A funding round led by RTL Group, the European entertainment network. This investment brings VideoAmp’s total funding to US$17.2M and will help the company rapidly accelerate development and drive adoption of its unique platform.
What: Facebook will roll out a new demand-side platform (DSP) that executes programmatic buys using the company’s “people-based” advertising methodology. Why it matters: The product will be released
What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming
What: Programmatic audio advertising platform Jelli has raised a US$21 million Series B funding round, bringing the platform total funding to US$37.6 million.The proceeds from the round will