LINKAGE: Beer and Pizza, Muchachos!
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heineken Takes
Menu
A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heineken Takes
Major Radio networks have censored Pizza Patrón advertising that carries the word “Chingón”. In fact, none of the stations agreed to run the spots without bleeping the word “Chingón.” “Networks like Univision and CBS Radio refused to run the spot entirely, even with the word censored – they claimed that they were fearful of potential FCC penalties,” Yousef Kattan Fernández President/CEO/Founder of Dallas based TruMC, the agency that buys media for Pizza Patrón, tells Portada.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers