CPG Marketing: What do consumer packaged goods companies (CPGs) need to get up and running in direct-to-consumer marketing when they’ve only operated in brick and mortar selling at traditional retailers? Two brand marketers in the Portada network provide useful recommendations.
Content for eCommerce is where it’s at. Having an efficient content strategy for eCommerce is an indispensable requirement for marketing departments in Corporate America. We talked to Emilly Jordan, VP Marketing, Willow Innovations and to Wilson Calil, Director of Inbound Marketing, Primary Arms to gain an understanding of how their companies position content for eCommerce.
Digital Customer Experience: With digital channels here to stay, marketers must provide personalization and convenience across channels. This article is part of a thought leadership
Ecommerce marketing automation platform Omnisend, recently published its Email & SMS Marketing Stats & Trends Report (Q2 2020) . The results of the study provide
Engaging customers in a multi-channel world is one of the most challenging tasks for brand marketing decision makers today. According to a study conducted by
