Pernod Ricard


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Nintendo

Nintendo, a Japanese multinational consumer electronics and video game company headquartered in Kyoto, has launched a media review in the U.S., according to Adage.com. The gaming giant´s incumbent on the account is Publicis Media’s Blue 449 and will defend in the pitch.Nintendo Co. spent an estimated US$73.8 million in measured media in the U.S. in 2017, according to Kantar Media.Nintendo has hired External View Consulting to manage the search process.


  • Sling TV

Sling TV, the only streaming TV service to provide Spanish-language content by region, announced the launch of three Argentine channels in its “Sudamérica” regional pack, making Sling TV the leader in South American content among streaming TV providers in the United States. Telefe Internacional, El Trece Internacional and Todo Noticias join 10 other South American channels in Sudamérica, featuring content from countries like Argentina, Colombia, Ecuador, Venezuela and more.Sudamérica is available for US$10 per month when purchased on a standalone basis, or US$5 per month when combined with “Sling Orange,” “Sling Blue” and/or any Spanish-language service from Sling TV.In addition to these channels, Sling TV’s Sudamérica package offers TyC Sports, an Argentine sports channel that covers soccer, volleyball, tennis and basketball. Other channels in Sudamérica include Caracol, Nuestra Tele, NTN24, RCN Novelas, TV Venezuela, Ecuavisa Internacional, Bolivia TV, Canal Sur and Estudio 5. For more information on Sling TV’s Spanish-language offerings, visit www.sling.com/latino.



JOHNSON’S® is relaunching its entire lineup of baby care products globally – starting in the U.S. in late July. JOHNSON’S Baby US Hispanic team at CCOM Group is behind this effort. The iconic baby brand that our abuelitas loved will no longer look the same with a big transformation from the inside and out. For years, JOHNSON’S® has been listening to and responding to parent feedback about their products and with their latest restage the brand put modern parents at the center of the reformulation to make sure they live up to the expectations of today’s millennial parents and tomorrow’s Gen Z families. JOHNSON’S® has engaged 26,000 parents to help them create the new products.The brand has redesigned all of their washes, lotions and haircare products and reduced the number of ingredients in its portfolio by more than 50%, including removing sulfates and dyes. Their products have been free from parabens and phthalates for years—but now 96% of the ingredients in our leading products are naturally-derived. Not only is the design on the bottles changing but they’re also introducing new ergonomic bottles with pumps for convenient, one-hand use which makes bath time easier. JOHNSON’S USH media efforts as it relates to the relaunch include: dedicated Hispanic spend has increased +14% YOY; consistent, weekly presence on Hispanic National TV networks – like Univision, Telemundo, & UniMas; 70% digital plan is focused on channels that overindex against USH, like social & mobile video; branded presence on BabyCenter en Español to maximize reach amongst new moms and premium, high impact positioning in endemic Print, like Parents Latina.


  • Anheuser-Busch’s

As part of its ongoing Elevate initiative, Anheuser-Busch has launched two collections of downloadable stock photography featuring properly served beer, diverse consumers and brewers, myriad beer styles, and contemporary settings—for free. Anheuser-Busch says the images will be available royalty-free through photo sites Pexels and Unsplash, and feature four of the craft breweries now owned by Anheuser-Busch: Four Peaks in Tempe, Arizona; 10 Barrel in Bend, Oregon; Karbach in Houston; and Veza Sur in Miami. In 2017, 39 percent of beer drinkers identified as female, according to Mintel’s Beer and Craft Beer report, while 32 percent identify as African-American, Hispanic, Asian, or otherwise non-white according to Anheuser-Busch market research. A good number of beer drinkers who weren’t typically finding themselves represented in mainstream beer photography, marketing materials, and design. And it’s not because photo service users were indifferent: Pexels says diversity-related searches increased increased by 180 percent from 2016 to 2017.When consumers see people like themselves reflected in these beer images, this aligns Anheuser-Busch’s craft brands with young, diverse drinkers who are going to make up larger and larger portions of the beer-consuming market in the coming decades.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


  • Smirnoff / Absolut Vodka

Smirnoff and Absolut,rival vodka brands, are both out with new limited-edition bottles. Smirnoff parent Diageo has begun releasing limited-edition bottles with designs inspired by specific North American cities.The first two bottles, for California and Chicago, will be available at retail through November.Each design features a locally resonant image on the front and references to local language and customs on the back.Absolut has released an “Absolut World” version that “aims to bring people together by defying the distances between us and carving out new connections across international borders,” according to the brand. “Absolut World” is part of a global campaign from parent Pernod Ricard encouraging people around the world to take selfies and share tips about the hotspots and hangouts they love within their home cities.Once uploaded, the selfies become part of a mosaic of faces of participants, along with their names, locations, and hotspot recommendations.“The platform will connect travelers from all around the world and unlock experiences that bring people together,” explained Lisa McCann, brand director, Pernod Ricard Global Travel Retail.Pernod Ricard Global Travel Retail is promoting the bottle and campaign in airports in key global markets.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)



Palladium Equity Partners has announced the following changes:




Luis Zaldivar has been promoted to senior managing director. Before joining the firm in 2004, he was Vice President of corporate development and strategic investments at Univision. He will be serving on the boards of directors of the Palladium portfolio companies Del Real, HealthSun, TransForce, DolEx, Raben Tire and Hy Cite.






Caleb Clark has been promoted to managing director since his arrival to the company in 2014. He serves on the boards of directors of the Palladium portfolio companies Jordan, Cannella, and GoodWest.






Chris Allen has left his position at Arlon Capital Partners in order to join Palladium as a new principal. He serves on the Board of Directors of Palladium portfolio companies Del Real and Kar’s Nuts.






Raze, the digital media company co-founded by Sofía Vergara, has named Mari Urdaneta SVP and chief content officer. She will lead all creative and production efforts, as well as manage the programming and production strategy for the Raze digital video platform and its remote teams.




Vic Pierni has been appointed Chief Financial Officer at ViralGains, where he will be in charge of the company’s financial strategy, as well as heading the legal and human resources departments.





The U.S. Small Business Administration has announced the appointment of Kathleen McShane as the Assistant Administrator for the SBA’s Office of Women’s Business Ownership. In this capacity, she will oversee the agency’s efforts to promote the growth of women-owned businesses.


Jonas Tåhlin has been named CMO Spirits at Pernod Ricard USA. After working for the company for 10 years and being appointed CEO of Absolut Elyx USA in 2014, he has acquired enough experience to head all marketing operations.





Blackbaud Inc., a leading cloud software company promoting social good, has appointed Catherine Cook LaCour as Chief Marketing Officer. Over the last three years as marketing VP, she has completely restructured the firm’s marketing function. As CMO, she will lead global marketing and the Blackbaud Institute for Philanthropic Impact™.




Altierre Corp., a leader in wireless Internet-of-Things (IoT) technology, has named Tony Alvarez Chief Executive Officer.






Transportation and logistics company Daseke Inc. has promoted CFO Scott Wheeler to president.






NBC Universal Telemundo Enterprises has announced the creation of Telemundo Global Studios, a new unit to be led by veteran media executive Marcos Santana. He will be responsible for Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships.






IPG Mediabrands, a culturally-driven media agency, has named Pele Cortizo-Burgess chief strategy officer for the United States, reported AdWeek. He will lead a team of 20 strategists and answer directly to CEO Amy Armstrong.





A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Bic

Initiative, an agency of Interpublic Group’s IPG Mediabrands Holding, has welcomed BIC, a  global supplier of stationery, lighters and razors, to its regional customer base. Prior to this appointment,  Bic worked with local agencies in LatAm. Now, Initiative will be in charge of media buying for BIC at a regional level.With more than 60 years in the market, BIC is characterized by offering simple solutions to daily needs of consumers, providing confidence and innovation to carry out common tasks.



  • Despegar

Travel and tourism site Despegar.com has appointed Vizeum Argentina as its’ new media agency of record. Vizeum is already working with the brand in the planning and execution of offline media campaigns.





To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.


  • Pernod Ricard

Pernod Ricard has chosen Mindshare, among five local agencies, to handle its media account in Colombia. The French multinational brands include Chivas Regal, Absolut Vodka, Something Special and Havana Club.





  • Fandango

Fandango, a digital network for all things movies, has signed a definitive agreement to acquire MovieTickets.com, an online movie ticketer serving moviegoers in the United States, Canada, the United Kingdom, and Latin America. MovieTickets.com will join brands Fandango, Flixster, Ingresso and Fandango Latin America to create a suite of movie ticketing properties, serving hundreds of millions of moviegoers worldwide. The deal is subject to customary closing conditions and is anticipated to close in Q4 2017. Once completed, the acquisition will bring to Fandango’s ticketing network new exhibitors including National Amusements, Cineplex, Landmark Theatres and Marquee Cinemas, as well as many independent theater chains.It will also expand the company’s footprint in Latin America, and establish a ticketing presence in Canada and the United Kingdom for the first time. After the acquisition is complete, MovieTickets.com will continue to operate from its headquarters in Boca Raton, Florida. In addition to building its domestic business, Fandango announced earlier this year a new global brand strategy for Latin America, launching innovative new online and mobile ticketing destinations at Ingresso.com in Brazil and Fandango Latin America (www.Fandango.lat, formerly Cinepapaya) in multiple Latin American countries, including Peru, Colombia, Argentina, Mexico, Chile, Ecuador and Bolivia.


We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

SPECIAL 50% OFF HOLIDAY OFFER for the subscription to Portada Interactive Database of Marketers targeting LatAm consumers. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Fandango/Cinepapaya

descarga-3Fandango, the digital network for all things movies in the U.S., announced it is expanding its business in Latin America, one of the fastest-growing global film markets, with the acquisition of top online movie ticketer, Cinepapaya.  Following last year’s acquisition of Ingresso.com in Brazil, Fandango’s acquisition of Cinepapaya will nearly double the company’s consumer reach in the region and extend its ticketing business to seven new countries: Mexico, Argentina, Colombia, Peru, Chile, Ecuador and Bolivia. Peru-based Cinepapaya engages millions of moviegoers across Latin America with movie-related content and an active social network that drives ticket sales across its online platform and mobile apps, supporting all major operating systems including iOS, Android, Windows Phone, and others.  Cinepapaya also offers a turnkey e-commerce solution for theater owners, including ticketing and payment solutions, ticket validation and business intelligence software packages. Cinepapaya’s exhibition clients include Cinemark, Cinepolis, Cine Colombia, Cinestar, Cine Pavilion, among others.Fandango plans to leverage its ticketing innovations and portfolio of best-in-class brands and assets to serve Latin American consumers with all of their movie needs.


  • Wyndham Hotel Group

9wttjkzt_400x400Wyndham Hotel Group announced it has acquired Fën Hotels, a Buenos Aires-based hotel management company that has 26 hotel management contracts spread out throughout South America and the U.S. under the Esplendor Boutique Hotels and Dazzler Hotels brands.With this addition, Wyndham now has a total of 18 brands in its hotel portfolio and the company has a combined 188 hotels in 19 countries in Latin America.Wyndham did not disclose the total cost of the acquisition. As part of the deal, Fën Hotels’ executive and management teams will remain in place, and the company’s office in Argentina will become Wyndham Hotel Group’s new headquarters office for Latin America. Fën Hotels CEO and co-founder Patricio Fuks will remain as chairman of Fën Hotels.Fën Hotels’ partner, Emprenurban, a hotel development and consulting company based in Asunción, Paraguay, will also become a strategic partner for Wyndham in Latin America.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • GUESS Inc.

descarga-5GUESS has announced the opening of its first Retail store in Asunción, Paraguay. The store which recently opened its doors to the public on December 1st, 2016 is located in Centro Comercial Paseo La Galería; it features the newest global GUESS Retail store concept and it marks a strategic opening in Latin America as part of the overall expansion strategy. Through a long time key distribution partnership with Starship Commercial S.A. that started in 1994, GUESS?, Inc. has laid the groundwork for establishing growth in the Latin American market. The brand has now 47 stores in Central and South America, including the recently opened store in Asunción, Paraguay. GUESS?, Inc. intends to complete its expansion strategy with further openings throughout Latin America in the next few years.



  • United Airlines

descarga-7United has officially launched our first flights from the U.S. into Havana, connecting Cuba to Texas’ largest city and United’s premier Latin American gateway.United will operate Saturday nonstop flights from Houston in addition to its daily nonstop service from Newark/New York via Newark International Airport (EWR).United has been working closely with the Cuban government and local airport service providers to prepare for the start of its operation into José Martí International Airport, the airline’s 14th new international route launched this year.United offers 91 daily nonstop flights to 52 destinations across Latin America and the Caribbean from its Houston hub. Bush Intercontinental will be an important gateway for service to Havana and will directly connect 20 markets across the central and western United States to Cuba with just one stop. The Cuban-American population in the Houston metropolitan area ranks among the top ten cities in the country.


  • Emperador

descarga-9Emperador Inc. bought the Domecq brandies and wines of Pernod Ricard, in a transaction that included Mexican brandy Presidente–Mexico’s No. 1 selling brandy–as well as Don Pedro and Azteca de Oro.This gives Emperador access to the brandy market in Mexico, where Domecq has a 50 percent share of the brandy market, and the rest of Latin America, where the population is more than 600 million.As part of its global expansion, Emperador also acquired Whyte and Mackay whiskey in 2014 and the brandy and sherry business of Beam Suntory under Beam Spain SL last February.Beam Spain holds four iconic brands including Fundador — the oldest and largest Spanish brandy in the world — Terry Centenario, Tres Cepas and Harveys.



  • Park Inn by Radisson

descarga-1Park Inn by Radisson announced the opening of Park Inn by Radisson Tacna, Peru.Radisson continues growth of the Park Inn by Radisson brand in Latin America with this new hotel that offers 75 guest rooms and suites with spacious floor plans.



To get detailed contact information about the decision makers behind these campaigns and access an interactive database of more than 2,500 marketers targeting LatAm consumers, take advantage of the SPECIAL 50% OFF HOLIDAY OFFER. Please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price (offer expires Dec. 23!.)

We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 20 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Heineken

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (6)Following a review, Heineken announced that Omnicom’s TracyLocke is its new agency of record, leaving aside Geometry Global in less than a year, Agency Spy reports. TracyLocke becomes therefore Heineken’s new gency for shopper marketing and InMarketing and for channel driven retail solutions. Geometry had been AOR for Heineken USA’s Commercial Marketing, National Accounts Off-Premise and Regional Marketing business for several years prior to being named AOR for “Hispanic and Total Market retail and shopper marketing” in early 2015. TracyLocke will handle national brand portfolio work for the entire roster of U.S. Heineken brands including Tecate, Dos Equis, Newcastle, Amstel Light and more. It will also be in charge of regional marketing and designing localized market activations.The appointment marks the end of Heineken’s relationship with Geometry Global in the U.S., but not globally.

  • E*Trade

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (5)Financial company E*Trade has put its media agency assignment into review, according toMediapost. GroupM is the incumbent and has held the assignment since 2014 when  the company shifted the business from PublicisGroupe’s Spark without a review. GroupM is expected to defend.




  • Delta Airlines

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (7)Delta Airlines has kicked off a media agency review with Joanne Davis Consulting supporting the search, Adage reports. PublicisGroupe’s Digitas is Delta Airline’s current incumbent. Delta spent US$54 million in domestic measured media in 2014, according to Kantar Media.




  • Omnicom

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (8)According to Omnicom CEO John Wren, the holding company would be launching a third global media agency network within the next few weeks. The new shop would join OMD and PHD in the holding company’s stable of global media agency brands. Wren said the new agency would give the company “additional capacity to manage more client relationships.” In addition, Wren said the new agency would be structured differently than the existing two networks.


  • Carnival Corp.

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (9)Carnival Corporation has begun evaluating its global media agency relationships and costs across brands, according to Adage. However, this is not a formal agency review. Carnival Corp. is theowner of other brands like Carnival Cruise Lines, Princess Cruises, Holland America, Seaborn and Costa Cruises, among others.Carnival spent US$115 million on U.S. measured media in 2014, according to Kantar Media. In 2013, the company carried out a media agency review and selected  PHD.


  • Wendy’s

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (1)Wendy’s® has launched a new marketing campaign, internally dubbed Deliciously Different™, designed to allow customers to learn what makes Wendy’s Deliciously Different. The first installment will focus on Wendy’s signature hamburger – Dave’s Single™ (and Dave’s Double™ and Dave’s Triple™). The advertising focuses on Wendy’s promise to deliver fresh beef from locations close enough to its restaurants that the beef never has to be frozen*, and on improvements such as the new bakery style bun. The creative also includes “Easter Eggs” hinting to other experiences on Google, Tumblr and a microsite at Othr-Guyz.com (Hispanic: othr-guyz.biz) which educate the consumer through an infomercial about all the great things one can do with frozen beef, besides eat it. The campaign has both general and Hispanic market elements, with unique executions tailored to both demographics.


Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (10)BURGER KING® restaurants are bringing the signature flame-grilling technique they’ve been perfecting for more than 60 years to hot dogs with the launch of Grilled Dogs. The new menu item will be available at participating restaurants nationwide, starting February 23rd.  The launch will be accompanied by a campaign that will rely heavily on digital and social media, with a TV spot that is rolling out a few weeks after the Feb. 23 launch. Digital efforts will be handled by Code and Theory, while David Miami is in charge of the TV campaign.Horizon Media handles TV and digital media buying. Other agencies involved are Alison Brod PR for public relations and 500 Degrees for merchandising.Internal training videos about the hot dogs, which will also be released publicly, feature rapper Snoop Dogg for English-speaking restaurant employees and TV personality Charo for Spanish-speaking ones. With this launch, BURGER KING® restaurants will serve hot dogs in more restaurants than any other restaurant chain in the U.S.1Grilled Dogs will be available in BURGER KING® restaurants and drive-thrus every day of the week throughout the year.

  • Pernod Ricard

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (11)French liquor group Pernod Ricard SA said  it will reorganize its North American business to focus on its core U.S. market, where demand for its Jameson whiskey brand is growing while sales of Absolut vodka remain in a slump.Pernod said it has reorganized its Americas business, separating Canada and the U.S. into a stand-alone North America division. Meanwhile the Latin American operations will now be part of Pernod’s Europe, Middle East and Africa business.As part of the reorganization, Pernod is promoting Paul Duffy to Chairman and Chief Executive of Pernod Ricard North America from his post as Chief Executive of Absolut. Philippe Dréano, the head of Pernod Ricard Americas, will be retiring from the company after a 27-year career at the firm, the company said.



A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

Click here for prior Sales Leads issues.

  • Carl Buddig

vvChicago-based deli meats processor Carl Buddig & Company is reaching out to Hispanic consumers through an integrated marketing campaign.The company has enlisted the help of The San Jose Group which developed digital, out- of-home video and radio advertisements. The agency created a social media-driven promotion called “Buddig Taste Challenge” where well-known Latina food bloggers compete to bring the most Latin flavor to Carl Buddig brand meats. Additionally, the agency developed and launched Carl Buddig’s first-ever Spanish-language Facebook page.Carl Buddig & Company is a family owned, privately held company managed by the third generation of the original founder. The company specializes in thin-sliced lean meats for sandwiches, snacks and special recipes.

  • Epson’s EcoTank

EcoTankThe Epson EcoTank printer is being introduced to the U.S. market with  TV, magazine, digital and events outreach. Agustin Chacon, Vice President, Latin Subsidiary Sales and Operations, tells Portada, that his company is working on a marketing development plan to specifically reach out to the U.S. Hispanic consumer.


  • Fiber One

CLLz_5yUEAAOpP8General Mills’ Fiber One has introduced its new cheesecake bars with a sampling event in Grand Central’s Vanderbilt Hall today.The event, which fell on National Cheesecake Day, kicks off a campaign and announces national distribution of the product. Additionally, there is a social component supported by Betty White and a partnership with Lisa Lillien’s Hungry Girl brand, which offers healthy eating tips and “guilt-free” ways to indulge. The Fiber One campaign capitalizes on Ms. White’s role in “Golden Girls.” The show, which ran from 1985-1992, has a cult following, and the line, “But first, let’s eat cheesecake,” was often uttered by one of the leading characters before a late-night dessert and gossip session. A meme using the famous phrase will appear on Fiber One’s Facebook page.Passersby flocked to the pop-up Fiber One cafe, where staff in soda shop-style costumes distributed samples. Cameras filmed during the setup of the cafe and will continue throughout the day for a time-lapse video that will be posted on Fiber One’s Facebook page. The new product, which includes strawberry and salted caramel flavors, includes a “Cheesecake Appreciation Month” celebration in August with a sweepstakes using #FiberOneCheesecake.Fiber One products include cookies, cereal, brownie bars and baking mixes. General Mills’ Fiber One spent US$19 million in measured media in the first four months of this year, according to Kantar Media, with us$10 million of that dedicated to Fiber One Chewy Cereal Bars.

  • Juicy Juice

JRNKFoqV_400x400The new owners of Juicy Juice are up to new strategies targeting the millennial mom. In particular, Juicy Juice is going after digitally savvy moms with kids ages two to six, according to the brand. Brynwood bought Juicy Juice from Nestle USA last year.Changes to the brand include a logo and site revamp, as well as a campaign kicking off Aug. 10 that will include print and digital advertising, in-store ads, free-standing inserts and social media.The brand got just U S$23,100 in measured media support last year, according to Kantar Media. However, total investment in the brand has doubled from 2014 to 2015. Along with 360 Public Relations, Juicy Juice worked with Product Ventures for graphics, Source Marketing for ad creative and Brand Connections for social media.The campaign’s tagline is “goodness made juicy,” with one ad reading, “the happy comes straight from the fruit.”Additionally, the brand toned down colors and added more fruit imagery to emphasize a “better-for-you” perception, Ms. Bergenfeld said. The changes come as the brand battles negative sales trends. Juicy Juice’s sales fell 10% to us$244 million in the 52 weeks ending July 12, according to IRI, a Chicago-based market research firm.Juicy Juice is also adding a new product: Juicy Juice Splashers, drink pouches with reduced sugar content that will address “moms’ concerns about sugar without compromising on flavor kids love,” according to the brand. Additionally, the core Juicy Juice line of juices will get four new flavors: strawberry watermelon, passion dragonfruit, peach apple and cranberry apple.

  • Mercury Mambo

MamboAvatarBug_400x400Mercury Mambo, an Austin-based experiential agency,  has launched the Latino Outdoor Influencer Network (LOIN), a database and community of Latino digital influencers with a passion for outdoor adventure. The first network of its kind, LOIN connects brands to Latino outdoor enthusiasts and athletes that are thirsty for new outdoor experiences and looking to create new family traditions.LOIN has a membership that includes a strong representation of U.S. Latino Millennials.  There are more than 22.7 Million of individuals within this segment and they boast spending power that exceeds US$780 Million.   LOIN members make their purchasing decisions based on experiences rather than things.Mercury Mambo will highlight the LOIN this week at the Outdoor Retailer (OR) Summer Market, in Salt Lake City, Utah on August 5 -8, one of the largest gathering of outdoor retailers and brands in the country.

  • LimeGreen /Moroch Holdings Inc.

lgmoroch-logo1xMoroch Holdings Inc. (MHI) has announced that it will be taking a minority interest in Chicago-based LimeGreen LLC, a cross-cultural marketing communications agency focused on helping its clients reach culturally diverse groups through compelling consumer insights. While the agency will remain minority-owned, it will transition its namesake to LimeGreen Moroch.Over the years, MHI has prided itself on setting the standard of excellence in localizing national brands with the consumer, while always looking to the future to ensure its clients are prepared for change. This is especially true within the realm of cross-cultural marketing, which has now become one of the most critical components of any integrated marketing strategy.Effective immediately, Lura Hobbs, Managing Partner at Moroch Partners, will transition into her new role as President of LimeGreen Moroch. She will focus on utilizing consumer insights to successfully inform brand strategy and new product development. Additionally, the LimeGreen Moroch office footprint will now expand to include hubs in Dallas, Atlanta, Philadelphia and Detroit. Ellis will continue his role as CEO.LimeGreen Moroch’s most notable clients include KIA North America, Discover Financial Services, McDonald’s Corporation and Namaste Laboratories.

  • McDonald’s

descarga (5)McDonald’s has released a new spot introducing sandwiches with quacamole, following the lead of Subway’s own heavily-promoted quac. “From the very beginning, even when he was still growing on the branch, this avocado knew he was destined for greatness. As he made his way through the foot traffic of the bustling city, among the skyscrapers and even by the beach at sunset, he was convinced he wasn’t made for the typical avocado’s fate of landing with chips or tortillas. Rather, he saw something different and more exciting for himself. As it turns out, this avocado’s true calling was to be a part of the Guacamole Sandwiches at McDonald’s,” said the compay on the release.


  • Malibu

descarga (6)Pernod Ricard is adopting a new approach to marketing its Malibu brand, signing up US pop star Redfood as a brand ambassador for the summer period.The coconut-flavoured rum brand is collaborating with Redfoo, a former member of electro-pop duo LMFAO, with Malibu being mentioned in the performer’s latest track, ‘Where The Sun Goes’.The song features the lyric, “Got my Malibu with a view,” while the video shows Redfoo sipping the drink at a party. Creative activation for the global campaign is by AnalogFolk.The effort is also running a global initiative, ‘Best summer ever project’, following four young YouTubers as they travel the world.


  • Titan Industries/Daya by Zendaya

Footwear company, Titan Industries Inc., has acquired the footwear license for Daya by Zendaya. Zendaya, an American actress, singer, dancer and recording artist is best known for her role as K.C. Cooper on Disney Channel’s number one rated show “K.C. Undercover” and has recently been tapped as one of the top 10 red-carpet influencers in Hollywood.  The first Daya collection is set to debut in stores for Spring 2016.The Daya footwear label creators, Zendaya and her fashion stylist Law Roach, had a straightforward vision – to create shoes that embody what Zendaya’s fashion style has become famous for. On social media enthusiasts can use #soleofdaya or visit  zendaya.com, facebook.com/zendaya, twitter.com/zendaya and instagram.com/zendayamaree.

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