Ten shortlisted nominees for the Golazo Awards pitched their campaigns to the Golazo Award Jury at PortadaLat. Three 3 U.S. contenders were selected. They will be at the final contest at Portada’s Sports Marketing Forum in New York, on September 13th. The jury also determined the winner of the Golazo Latin America Award.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
The NFL has become more popular in the Mexican market, creating a great business opportunity. An example of this is the game between the Oakland Raiders and the Houston Texans, which will be played in Mexico in November 2016.
NewsCred recently expanded into Latin America, forging licensing agreements with a variety of LATAM publishers, including AFP Espanol, Huffington Post Voces, EFE. It also has translation rights to English-language sources including Popular Science, the Daily Telegraph and Sauveur.
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
In the last installment of our series on CONTENT MARKETING, presented by Skyword, we look at how Pepsi translates it’s Cultural Fluency concept into Content Marketing initiatives.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Manuel Seguimon has been named COO for
When it comes to rocking the Hispanic marketing boat, Javier Farfán is in a category of its own.