Pela Corp


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Campbell Soup Company

The Campbell Soup Company, also known as just Campbell’s, an American producer of canned soups and related products that are sold in 120 countries, has appointed Publicis Groupe to handle its’ creative and media business for many of its brands, following a competitive review, Ad Age first reported. Publicis will handle Campbell’s U.S. retail creative, along with that in Canada and Asia-Pacific. It will also handle Campbell’s digital, tech and consumer promotion business as well as media planning and buying for Campbell globally. Campbell’s incumbent media agency, WPP and GroupM’s MEC (now Wavemaker), which handled U.S. planning and buying since 1999, and global planning and buying since 2006, is out. Among Campbell’s brands Publicis will handle in the U.S. are Chunky soup, V8 beverages, Pace salsa, Prego sauces, Swanson broth and Spaghetti-O’s. It will also do media planning and buying for Pepperidge Farm but not creative. Campbell spends more than US$300 million on advertising in the U.S. alone.

  • Cardenas Markets LLC

Hispanic grocer Cardenas Markets LLC has re-bannered 15 Mi Pueblo stores to Cardenas Markets, following last year’s fusion of the two Hispanic companies, Abasto has reported.Cardenas Markets LLC, headquartered in Ontario, CA, has a total of 54 stores, 47 stores under the Cardenas banner and seven stores under the Los Altos Ranch Market banner. Cardenas Markets LLC is one of the largest Hispanic grocers in the country with stores in California, Arizona and Nevada. Cardenas plans to continue their expansion in California by opening additional stores in 2018.Mi Pueblo has a total of 15 store locations throughout the San Francisco Bay Area, Central Valley and Monterey Bay Peninsula. The supermarket was established in 1991 and is known for providing an authentic Latino shopping experience.

  • Pella Corp.

Window manufacturer Pella Corp. has appointed MediaCom USA media agency of record, according to Mediacom. The firm spent US$14.6 million on measured media last year according to Kantar Media.





NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Toyota & Avis Budget Group

Toyota Connected North America, the global technology strategy business unit for Toyota, announced a multi-year partnership with Avis Budget Group, a global provider of mobility solutions, that will add 10,000 Toyota vehicles to Avis Car Rental’s expanding fleet of connected cars. Avis Budget Group will utilize Toyota’s proprietary Mobility Services Platform (MSPF) to enable greater operational and rental fleet efficiency while creating a more seamless rental experience for customers. The Toyota vehicles will deliver increased benefits to Avis customers by tapping into Toyota’s proprietary MSPF, a suite of advanced software and connected services that support mobility businesses. The platform’s telematics data API (application programming interface) will enable customers to receive real-time rental information via the Avis mobile app, which includes virtual odometer readings and fuel levels, and will assist them in locating the vehicle..

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

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