Pedro Huerta

Amazon’s Latin Expansion: Pedro Huerta

Amazon’s opportunity in the U.S. Spanish-language book market is very large, as 77% of Spanish-language books ever published are available in the U.S,” Pedro Huerta,

Amazon’s Huerta: “We are on minute 5 of a 90 minute soccer match”

Pedro Huerta’s, presentation was one of the highlights of yesterday’s Foro Portada Mexico, which gathered more than 120 leading marketing, agency and media executives at Mexico City’s Hotel Presidente Intercontinental. Huerta leads Amazon Kindle’s expansion into Latin America, and his keynote speech “on the future of digital content in Latin America” was widely expected as the audience wanted to get insights on Amazon’s recent experience in launching the Kindle and Kindle store in Mexico and Brazil.