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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Media consultancy MightyHive has announced the appointment of Rashaad Jamal as VP of Learning and Development. In this role, Jamal will fortify two internal programs (MightySchool and MightyResume) and create additional programs for the continued development of its on-boarding and up-skilling capabilities.

 

 

 

 

Esteban Abascal was appointed CEO of Interamerican Foods and La Moderna USA, and is now in charge of all the company’s operations in the United States. His company will take a big step in its mission of expansion in the U.S. market this year.

 

 

 

 

The Shipyard had appointed Kate Canel as its Director of Performance Media, a newly-created role in which she will lead all strategic programmatic planning initiatives and oversee the agency’s integration of digital advertising technologies that drive innovation and measurable client growth. In addition, Canel recently joined Portada’s Agency Star Committee.

 

 

 

 

PayPal has named Allison Johnson Chief Marketing Officer. This is PayPal’s first CMO since 2013. Johnson will be charged with leading strategic marketing for PayPal and its family of brands, which includes Venmo and iZettle.

 

 

 

 

 

Collage Group has announced the hiring of David Burgos as Sr. Director, Consumer Insights to lead the company’s custom insights business. Burgos most recently led Consumer Insights and Strategy at The Kraft Heinz Company.

 

 

 

 

 

Dan Pearce, ex-marketing head at Ticketmaster, has been named CMO by Virgin Experience Days. Pearce will be responsible for the development and delivery of marketing strategies designed to propel experiences rather than objects.

 

 

 

 

As reported by Media Moves, former Telemundo and Endemol Shine Latino executives Mauricio Piccone and Sergio Lazarov have teamed up to create and launch a new production company called Studio Pacifico, targeting U.S. Hispanic and Mexico markets.

 

 

 

 

MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new CMO, replacing David Kroll, who left the position six months ago. She is the first-ever female CMO at MillerCoors, which was formed in 2008.

 

 

 

 

 

Check out our new roundup for brand marketers, where you’ll find the most relevant new insights and research published over the last week.  If you’re trying to keep up, consider this your one-stop shop.

54 percent of the creative professionals participating in a study conducted by global PR firm Ketchum and media brand Fast Company agreed that a lack of diversity of experiences impedes them from greater creativity.

PayPal — followed closely by Amazon brands — retains its Brand of the Year designation, leading mobile payment brands for the third consecutive year. However, up-and-coming brands Venmo (owned by PayPal), Square, and Apple Pay are making significant gains, according to new research from The Harris Poll’s 29th annual EquiTrend Study, which measures brand health over time.

A new study from the Chief Marketing Officer (CMO) Council called “How Brands Annoy Fans” found that nearly half of all consumers indicated they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them.

According to a study from the American Association of Advertising Agencies and SSRS, almost 40% of consumers agree that perceptions of the Trump brand have been unfavorably impacted by President Donald Trump’s “views and actions.”

According to MediaRadar, in the U.S., six of 13 brands that were “boycotting” YouTube — General Motors, Johnson & Johnson, Nestle, AT&T, Verizon and Walmart — have run ads on the platform in the past month.

According to a new consumer study and survey report released today by the Ascendant Network and Signal, consumers favor retail and travel/hospitality brands that invest in technology to deliver connected customer experiences that are personal, seamless, and contextually relevant. 40% of consumers said they are likely to buy more often from brands that prioritize the customer experience, and 36% said they are likely to spend more with their favorite brand.

A new report from Research Now and Econsultancy has revealed that 54% of client-side marketers believe that surveys to test advertising effectiveness are essential to advertising validation. 77% of company respondents agreed that the success of advertising should drive the level of budget allocated to it.

According to a study from Florida State University, women are more likely to recall and pay attention to plus-sized and averaged sized models because they are not comparing themselves to the models, as they often do with thinner models.

Newbase‘s Marketing Priorities 2017 report found that 93% of global marketers surveyed find ROI and accountability to be key aspects of successful marketing campaigns, while 96% indicated that there is a need for greater transparency in the industry.

First-quarter digital advertising earnings in the United States are at their highest ever, hitting $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • Heineken

descarga (2)Netherlands-based Heineken is looking for a second agency to handle global media planning and buying, according to Adweek.The incumbent has been Starcom Mediavest Group since 2012, when it consolidated work handled by 14 worldwide agency partners into one relationship with the Publicis Groupe media network. AAR Partners, London, is handling the search process which is being led by Gregory Kukolj, Heineken’s global head of media and digital. The portfolio of brands includes Amstel, Tecate and Dos Equis.

  • British Airways

baBritish Airways is launching the only direct flight between London and Santiago de Chile from January 3, 2017. Santiago will become the airline’s lengthiest long-haul route, taking 14 hours 40 minutes, nearly an hour more than the current longest flight of 13 hours 50 minutes service to Buenos Aires. The four-a-week flight will be served by the airline’s newest aircraft, the four-cabin Boeing 787-9 Dreamliner, complete with a new First cabin.Santiago will be the latest destination in Latin America to join British Airways’ route network. The airline recently launched new services to San Jose in Costa Rica and Lima in Peru. In addition, it also operates flight to Rio and Sao Paulo in Brazil and Buenos Aires in Argentina.

  • adidas

adAdidas Football (soccer)  has launched the first video of the Hacé Que Te Sigan”(“Make Them Follow You”) series which will present its global superstars including Lionel Messi, Paul Pogba, Luis Suarez and Mesut Özil and celebrates their determination to be the number one, inside and outside the soccer field. The first video was released to coincide with the unveiling of the new collection of adidas Mercury Pack boots. The boots will make their debut in the UEFA EURO 2016TM and the la Copa América Centenario this summer as players like Messi, Pogba, Suarez and Özil aim to finish first and win soccer trophies. The soccer boots that make up the Mercury Pack will arrive in Argentina on June 7.

https://youtu.be/ph8rcsuaFt0

  • Radisson Blu

bMexican real estate and investment firm Sun-Star Group, led by real estate developer Omar O’Rourke Martinez and his partner Thomas Wahl, a seasoned hotel executive, have executed an agreement with Carlson Rezidor Hotel Group, for the development and operation of a Radisson Blu Hotel at Lake Chapala, with an option for additional territories.Lake Chapala is a popular destination located within 50 kilometers of Guadalajara, Mexico’s second largest city, and located within 25 minutes of Guadalajara’s international airport as well as El Salto, an important industrial corridor and home to the Mexican and Latin American headquarters for many multi-national corporations.Radisson Blu hotels are found in prime locations around the globe, with more than 395 properties now open or in development in more than 110 countries.Construction of The Radisson Blu Resort & Spa Ajijic is slated to begin during the fourth quarter of 2016. The project is estimated to create 200 construction and 80 full time jobs.

  • Coca Cola

descargaThe latest to succumb to the crisis roiling Venezuela is Coca-Cola, forced to halt production of its namesake beverage because of a shortage of a key ingredient: sugar. In a country currently suffering the world’s deepest recession, with inflation fast approaching 700 percent, the cola’s demise is the latest hardship facing the South American nation, as the country teeters on the edge of economic and political collapse.Last month, Empresas Polar, the largest food and beverage company in the country, stopped beer production because of the scarcity of another imported product, barley. But far from being limited to soda and beer, shortages are being seen in basic.

  • PayPal  

descarga (1)As part of the eleventh celebration of the Internet Day, PayPal Latin America has released the “Reinventa tu forma de pagar” (“Reinvent Your way to pay”) campaign to raise awareness about how the power of Internet has changed the way we pay for goods and services, send and receive money as well as how we manage our personal finances . One of the main pillars of this campaign is the recently launched One Touch service that allows users to purchase at millions of locations locally and overseas without having to enter a user or password at each site and purchase. In addition, the campaign emphasizes that PayPal opens the door to purchases in 203 markets around the world with the same digital payment method, together with the Buyers and Sellers Protection Programs to support.

descarga Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million.The acquisition is aimed  at expanding its digital payments business before splitting from parent, eBay. Portada talked with Julian KingSr. VP Marketing & Corporate Development at Xoom (photo), about the acquisition and its implications for Xoom’s substantial Hispanic customer base and Hispanic marketing.

Portada: How do you see Paypals Acquisition of Xoom impacting the way Xoom operates in the Spanish and Portuguese speaking world?

Julian King: “We believe the transaction will bring tremendous benefits to Xoom, including access to PayPal’s massive global network and their installed base of 68 million active customers in the United States. With this, Xoom hopes to be able to efficiently grow its global footprint faster and with less execution risk and accelerate active customer growth through greater penetration of current markets and horizontal expansion into new markets.”

Portada: Will Xoom be integrated into the Paypal brand or remain independent?

Julian King: “Xoom will operate as a separate service within PayPal, and you can expect business as usual.”

Portada: How will the acquisition impact Paypal’s and Xoom’s marketing towards the U.S. Hispanic population?

Julian King: “We are pleased with the benefits and opportunities that will come from being part of a larger, global organization, expanding our ability to deliver the best possible experience for our customer. In the future, however, with the added benefit of having access to the resources and support of an industry-leading company like PayPal, we plan to innovate and bring feature improvements to our products faster.”

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: SC Johnson – PHD::: WTF? Agency – Efyderma ::: Circus Grey Peru – BCP  ::: Sprite – Roommate ::: Level 3 Communications – Tw Telecom  ::: Paypal – Latin3  :::

  • SC Johnson

SC descarga (3)Johnson has awarded Omnicom Media Group’s PHD its global communications planning duties.The planning assignment covers approximately US$300 million in brand expenditures and will be managed out of PHD’s Chicago office. The client is based in nearby Racine, Wisconsin.The company spends an estimated US$1 billion on measured media worldwide.The selection came after a review in which the buying incumbent, GroupM’s Maxus, also participated. Maxus will continue to handle buying. SC Johnson brands include Pledge, Ziploc and Shout, among many others.

  •  Efyderma

-GDIxsAO_reasonably_smallWTF? Agency has won Efyderma digital account. Starting this month, the agency will be in charge of social networking, web and mobile applications communication for the dermocosmetic company. The agency will manage image and brand positioning in the digital world with a clear focus on the development and content creation.

  • “Adán & Eva”

descarga (3)Under Juan Carlos Gómez de la Torre creative direction, Circus Grey Peru presents his latest work for BCP dubbed “Adán & Eva.” The effort was in charge of Productora Sangre, directed by Toño Sarria; the audio was handled by Victor Villavicencio from Ruidos Amaestrados and postproduction was handled by Makaco. Below the spot:

 

  • Sprite-Argentina

descarga (2)Sprite has unveiled its new campaign “Verdades” (“Truths”) with which continues to present “Las cosas como son” (“the way things are”.) Only this time, telling teens all Sprite truths. The effort was led by the agency Roommate, under the famous claim “The way things are,” which in its 10 years of existence won numerous national and international awards. Unlike previous campaigns, in which Sprite verbalized the particular strains of teens, this time the focus will be on the brand, unveiling its truths through various forms. The integrated campaign includes television commercials, graphic, OOH, radio spots, digital and others.

  • Telecom

2x2piaOi_400x400Level 3 Communications has acquired Tw Telecom, positioning the company as a global leader in the development of the communications business market and providing customers, governments and operators, one of the industry broadest portfolios. This  combination allows the highest quality and reliable on-net experience for clients doing business in North America or expanding to North America from regions such as Europe, the Middle East, Africa (EMEA) and Latin America. The company has fiber networks that  reach North America, Latin America, EMEA and Asia-Pacific, over 200,000 miles global routes, including 33,000 miles of underwater routes, approximately 30,000 buildings connected to the network in the United States, more 50,000 customers and 13,000 employees worldwide.

  • PayPal

yy3lVE1y_reasonably_smallInternational e-commerce company Paypal has chosen Latin3 to develop its 2015 digital brand strategy and handle all social media channels in Central America, the Caribbean and Latin America to boost activity and growth PayPal business in those regions. The aim of PayPal is to consolidate the growth the company has had in the region. The relationship between the agency and the e-commerce company began in May 2014.

 

facebook.mobileSoon you might be able to pay for something in a mobile app using your Facebook account login credentials, rather than a service like PayPal.

AllThingsD reports Facebook is launching a test version of the product in the next month or two. The service would take on competing products from a wide array of players including PayPal, Google, Amazon, Stripe, Braintree, and Klarna.

The popular JackThreads app, which generates lots of revenue for Thrillist, is reportedly a pilot partner for the Facebook payments service. The company has a good relationship with Facebook, so the pairing makes sense.

There are two big incentives for Facebook to have its own PayPal competitor. One, it can generate revenue by taking a small cut of each transaction. Two, and maybe more importantly, it gets people to put their credit cards on file and gives Facebook more insight into its users’ shopping habits.

But Forrester Research analyst Sucharita Mulpuru told AllThingsD that Facebook will have a tough time trying to collect credit card information.

“Nobody trusts social networks with their financial information, and they are certainly not going to trust Facebook,” she said. “Maybe they have a few million people that have bought something on things like FarmVille, but that does not a network make.”

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement.

Iron Pearl has developed tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling.

Iron Pearl was founded by Stan Chudnovsky and James Currier. Effective immediately, Stan is assuming the role of Vice President of Growth and James will serve as a Growth Advisor to the company.

“The new Growth team at PayPal will focus on growing our customer base and engaging existing customers more actively by leveraging data to develop innovative marketing approaches and product initiatives. We’re confident that applying this unique, and highly effective skill set to PayPal will lead to making our groundbreaking payments experiences even more ubiquitous for our merchants and consumers,” said David Marcus, President of PayPal.

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement.

Iron Pearl has developed tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling.

Iron Pearl was founded by Stan Chudnovsky and James Currier. Effective immediately, Stan is assuming the role of Vice President of Growth and James will serve as a Growth Advisor to the company.

“The new Growth team at PayPal will focus on growing our customer base and engaging existing customers more actively by leveraging data to develop innovative marketing approaches and product initiatives. We’re confident that applying this unique, and highly effective skill set to PayPal will lead to making our groundbreaking payments experiences even more ubiquitous for our merchants and consumers,” said David Marcus, President of PayPal.

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.