Paula Puppi


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Jacobo Gomez has started a new position as Sales Director – Latin America at Clear Channel Outdoor. Prior to this appointment, Gomez was Latam and US Hispanics’ Media Sales Director for Spain’s Grupo Prisa, owner and publisher of AS.com and El País.





McCann Worldgroup announced that Hugo Rodrigues has been named Chairman and CEO of WMcCann. He was most recently President and CEO of Publicis Brazil, an agency where he had also served as Chief Creative Officer before rising to the top position. Rodrigues will report jointly to Rob Reilly, Global Creative Chairman of McCann Worldgroup, and Fernando Fascioli, President of McCann Worldgroup Latin America & CaribbeanMartin Montoya remains as President for WMcCann, and will report to Rodrigues.



Tiago Ribeiro has arrived to Montevideo to start his new position of Head of Social Media at Wild-Fi agency. The company has operations in Puerto Rico, Panama, Chile, Paraguay and Argentina and belongs to the group The Electric Factory.Before arriving to Uruguay, Tito had worked at J. Walter Thompson and Y&R in Peru, in addition to teaching social networking at Miami Ad School.




Juan Carlos Liscano has been named the new managing director of American Airlines for the airline’s Latin America operations.Liscano’s new occupation will require him to oversee operations for “American’s largest international region covering 50 destinations in Mexico and Central and South America,” according to the Dallas-Fort Worth-based company.In 2014, American Airlines appointed Juan Carlos Liscano as the head of the Los Angeles operation. Liscano has been with the company since 1994.




Interactive Advertising Bureau Brazil has announced its 2018 board:

Ana Moisés, Marketing Solutions Director of LinkedIn Latin America, assumes the position of President of the entity.

Paula Puppi, CEO of Blinks, will occupy the position of agencies Vice President.

Raffael Mastrocola, LatAm General Director at The Community Miami, is the new Financial VP.

Fabrício Protti, Managing Director of Teads, is the new VP of Vehicles.

The new board will become effective on January 1.



Regina Campanini has joined argentine agency Don as Head of Strategy.









Gonzalo Farrus is the new VP SALES for LATAM of Mediasur Argentina.

What: JWT Brazil has acquired Blinks, a leading search engine marketing agency and largest advertisers of Google in Brazil.
Why it matters: The move is aimed to offer WPP  clients a wider array of digital marketing services.

Paula Puppi - Stefano Zunino-WPP ‘s wholly-owned operating company global marketing communications agency JWT  has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading Brazilian search engine marketing agency in Brazil strengthening its digital media market share.

Since its launch 5 years ago, Blinks specializes in sponsored-links campaigns and other performance media, to meet the growing demand of digital media services. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.

With Paula Puppi (ex F.biz and Microsoft) as CEO, Blinks is one of the largest advertisers of Google in Brazil.

As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings. As a result, clients are increasingly turning to SEM solutions, such as Blinks, to play a strategic role in maximizing their Internet presence and their effective return on investment.

This investment continues WPP’s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. In Latin America, WPP companies (including associates) collectively generate revenues of over US$1.6 billion and employ 20,000 people.

“We have a very strong digital media culture; we understand that brands communication requires services expertise in this area. We could not have closed a better partnership,” says Stefano Zunino, president of JWT Group Brazil, Global Head Digital and CEO of J. Walter Thompson LatAm.

Free Email Updates
We respect your privacy.