Patricia Travaline Archives

CONTENT MARKETING: Should Media Firms become Content Marketing Agencies?

In this week’s article of our series on”content marketing”, presented by Skyword, Patricia Travaline, Skyword’s Marketing VP, analyses whether media companies are becoming like content marketing agencies.

CONTENT MARKETING: What do we mean when we talk about “content marketing”?

In the first article of our new series on “content marketing”, presented by Skyword, Patricia Travaline, Skyword’s Marketing VP, casts a first look on what content marketing really is, how it works and the best ways to address a content marketing strategy.