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Passion-Point Marketing

How to Market to Hispanic Consumers According to Kia’s Senior Director of Multicultural Marketing

We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics. 

Soccer Programs

Hispanic Soccer Programs Grow With RELEVENT’s Acquisition of BRC

Multi-national media, sports and entertainment group RELEVENT has acquired BRC Group, a leading marketer and producer of Hispanic soccer programs in the U.S. The agreement expands RELEVENT’s reach into the Hispanic grassroots market and should be a boon for youth soccer programs across the country.