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Partner Message

3 Key Digital Marketing Strategies You Cannot Afford to Overlook in 2017

Brands that overlook inherently digital strategies are doomed to miss out on valuable connections with their consumers. The successful execution of digital marketing campaigns requires the adoption of innate digital strategies, but many marketers still fail to integrate them into their plans. Adopting the following three strategies will secure a brand boost in the increasingly complex and competitive world of digital marketing. (Partner Message).

Branded Video Amplification: 5 Things You Need to Know (Learning from the REI-Vix Campaign)

Branded video content and its amplification over social media lies at the very heart of successful marketing to the millennial population. Social video is at the center of the VIX and REI Partnership. Vix, a recently introduced Batanga Media property and REI, the specialty outdoor retailer are partnering for the production and distribution of a branded video campaign in three key markets. 5 things you need to know. (Partner Message).

Mundial Sports Network and YipTV Go Grassroots to Connect with Hispanics

Mundial Sports Network, a leading Latino sports network with magazines like Futbol and Beisbol as well as digital properties like FutbolMundial.com, BeisbolMundial.com and BoxeoMundial.com, and YipTV, a live Internet TV platform that specializes in providing affordable, real-time content for Latinos, have a common goal: connecting underserved Hispanic audiences with the content they want.

Hispanic Online Video Ad Market to Grow to US $450 Million by 2020 (PORTADA RESEARCH)

The U.S. Hispanic Online Video Advertising Market will grow at a very high compounded annual rate of 45.2% from US $70 million in 2015 to US $450 million in 2020, according to a new Portada research report. Video Advertising targeting Hispanics (see Table below) will be driven by the very high consumption of online video by Hispanics, particularly millennials.