Papa John’s


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.


  • McDonald’s

Davis Elen, one of the largest independently owned advertising agencies on the West Coast, announced it has been selected as the media agency of record for seven McDonald’s co-ops across the U.S.  The co-ops include McDonald’s Operators Association of Southern California, Western Washington Operators Association Seattle Area, Tri-States McDonald’s Operators Association, Oregon State Cooperative, Montana State Co-Operative, Southern Plains Operators Association and the Baltimore-Washington-Eastern Shore Regional Advertising Association.  Adding the new media planning and buying responsibilities to the existing strategy and creative work developed by the agency establishes a fully integrated partnership, which covers core aspects of each co-op’s local marketing effort. Davis Elen will now be responsible for overseeing approximately US$50 million in media buys across all channels, including broadcast, outdoor, print, digital, social and mobile, supporting the 1,946 restaurants that comprise the seven McDonald’s co-ops.


  • Perfect Snacks®

Mondelēz International announced an agreement to acquire a majority interest in Perfect Snacks®, a pioneer in the fast-growing refrigerated nutrition bars segment. With a range of refrigerated offerings including the Original Refrigerated Protein Bar™, Perfect Snacks’ organic, non-GMO, nut-butter based protein bars and bites are a great addition to Mondelēz International’s portfolio of global and local brands which includes Oreo, Cadbury, Milka and belVita, as well as Tate’s. With a loyal consumer base and increased distribution in U.S. retailers, the Perfect Snacks product range has recently expanded from the original Perfect Bar®, to include exciting innovations like Perfect Kids™ Refrigerated Snack Bars and Perfect Bites™ Refrigerated Protein Snacks. In 2018, the business generated approximately US$70 million in net revenue, with strong double-digit growth year-on-year. Mondelēz International plans to operate Perfect Snacks as a separate business in order to nurture its entrepreneurial spirit and maintain the authenticity of the brand, while providing resources to help accelerate growth. The current senior leadership, including Bill, Leigh and Charisse Keith, will continue to run the business from its headquarters in San Diego, California and they will retain a significant minority equity interest in the company. All Perfect Snacks products will continue to be made at their current manufacturing locations. The transaction is expected to create growth opportunities by using the scale and resources of Mondelēz International to expand consumer penetration and U.S. distribution of Perfect Snacks’ products and future innovation.


  • Papa John’s

Papa John’s is putting an additional US$80 million into marketing and increased financial support for U.S. franchisees, according to Adage, as the chain continues to try to recover from a sharp decline in sales. The announcement comes just a few months after the firm closed a deal with basketball star Shaquille O’Neal to be a brand ambassador, franchisee investor and company board member.Papa John’s works with Endeavor Global Marketing and Havas Media. The brand will invest the additional funds in programs, starting in the third quarter, including “significant, additional contributions” to its national marketing fund and will extend financial assistance to its U.S. franchisees.The company operates 100 fewer locations now than it did at the beginning of January 2018, as franchisees in some markets closed locations as sales fell. Papa John’s has more than 3,300 locations in the U.S.


  • TGI Fridays

Casual restaurant chain TGI Fridays has appointed McCann to handle its U.S. creative advertising account. The account will be based in McCann’s New York office. The agency will collaborate with sibling shop UM, which won TGI Friday’s estimated US$45 million U.S. media account earlier this year. TGI spent nearly US$30 million on measured marketing domestically in 2018, according to Kantar Media. In the first quarter of 2019, it spent nearly US$12 million.




2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.


  • Ria Money Transfer

Poni, a financial technology innovation company, and Ria Money Transfer, a leading global player in the international remittances market, have formed an alliance that provides beneficiaries with ubiquitous access to their cash through Poni’s zero-fee, ATM payout solution. In order to use this new product, beneficiaries only have to purchase and register a Poni Cash Card. This card becomes their key to access any of almost 50,000 ATMs throughout Mexico. Ria’s customers and their families can take advantage of this technology, affording them the convenience of picking up their cash, when and where they need it. Given Ria’s parent company Euronet Worldwide, which brings its 25-year history of owning and operating ATMs together with Euronet and Ria’s successful ATM payout product in Europe, the extension of a relationship with Poni to enable payout at the ATM in Mexico was a natural fit.Technological innovations in the financial services market are enabling new ways to make transactions faster, easier, and more accessible to end users. A clear beneficiary of such innovation is the market of international remittances, one of Mexico’s top-three sources of income.



People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Twitter has appointed Katie Ford as new Head of Global Brands. Ford, former Chief Client Officer at Amobee, will be tasked with overseeing Twitter’s advertising partnerships and key brand accounts.






Omnicom Media Group’s agency PHD U.S. has named Anthony Koziarski as its first chief media officer. Koziarski joins from OMG’s performance marketing division Resolution Media. In his new position, Koziarski will focus on leading the development of custom media solutions, according to PHD.






Sephora has announced the promotion of Deborah Yeh to Chief Marketing Officer, while Karalyn Smith has risen through the ranks to Chief People Officer. Yeh most recently held the position of Senior Vice President of Marketing.







Papa John’s has appointed Karlin Linhardt as Global Chief Marketing Officer. Linhardt arrives from fellow fast-food chain Subway, where he served as Senior Vice president of Marketing for North America.






AdColony Inc. has announced that media industry veteran Matt Barash has rejoined AdColony as Head of Strategy and Business Development. His focus in this newly formed role is to lead marketplace strategy with a focus on increasing automation and transparency initiatives.






A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.


  • Papa John’s

Pizza giant Papa John’s has awarded Havas Media its media business following a competitive pitch. Last Summer, Incumbent Interpublic’s Initiative resigned the account after former Papa John’s chairman John Schnatter´s racist comments.The company spent US$136 million on measured media in the U.S. last year, according to Kantar Media.






  • AT&T

AT&T is “in the process of” consolidating its huge WarnerMedia media account with Hearts & Science, one of the three big media agencies under the Omnicom Media Group network, Mediapost has reported.This would include the recently acquired Time Warner properties, which AT&T has renamed WarnerMedia. The WarnerMedia group includes the Warner Bros. studio, the Turner cable TV networks and HBO, which spent over US$600 million, US$100 million and US$80 million respectively on measured media last year according to Kantar Media.H&S has handled the AT&T media assignment since 2016.





  • Mitsubishi Motors

Mitsubishi Motors North America, Inc. announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family. The campaign entitled “United by Rhythm” utilizes the classic hit song “Piel Canela” by Bobby Capo to showcase the universal passion and emotion consumers of all ages have for music.Through music with timeless significance, Mitsubishi Motors taps into the passion points of the Hispanic community and highlights its lineup of vehicles ready to drive consumers through all stages of life. Honing in on the brand’s established CUVs, the spots highlight the Eclipse Cross, Outlander and Outlander Sport.The new campaign comes at a time when Mitsubishi is in the midst of a strong and robust commitment to the Hispanic community. Since 2014, Mitsubishi’s Hispanic TV investment has increased 103 percent with presence across top networks including Univision, Univision Deportes, Telemundo and Galavision. As of this year, the brand also expanded into social with the launch of the all-new 2018 Eclipse Cross and has already become one of the top performing audiences.The “United by Rhythm” campaign will take a 360-approach in terms of placement with advertisements running across top Spanish language television and radio stations including sports and daytime TV integrations. Additionally, the campaign will be featured on digital and social media in sports, music, entertainment and lifestyle environments.



  • Walmart

Walmart is making another play for online shoppers with the acquisition of Bare Necessities, a leading e-comm retailer for intimates.Walmart says the move is part of its strategic effort to acquire category leaders with specialized expertise that can help enhance the customer experience on Walmart.com and Jet.com.Bare Necessities will continue to operate its website and will run as a standalone and complementary brand to Walmart’s other e-commerce sites, according to a statement from the company.The acquisition follows several recent efforts by Walmart.com to establish itself as a fashion destination.Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear.


2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • UBER

Uber is said to be planning on entering the grocery delivery competition, a trend that has already been adopted by other retailers such as Kroger, Walmart and Target.With the success of the Uber Eats restaurant delivery business, Uber CEO Dara Khosrowshahi said the company plans to move into home grocery delivery. Grocery delivery is on the rise and is a trend that many food retailers are catching onto, particularly partnering with third party platforms, according to Abasto.




2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 


  • Papa John’s

IPG media agency Initiative has resigned as Papa John’s media agency, after originally saying it would continue to work with the pizza chain amid controversy surrounding racist comments made by founder John Schnatter, Ad Age first reported. The move follows the resignations of Papa John’s PR agency Olson Engage last week and creative agency Fallon this week.  Papa John’s is a large advertiser with more than 3,500 locations nationwide and an ad budget of around US$130 million annually.


  • Lenovo

Chinese multinational technology company Lenovo has appointed Publicis Media to handle is global media strategy, planning and buying, as it consolidated agencies. Lenovo spends some US$125 million on advertising annually globally and Publicis Media will set up a new dedicated unit, Lenovo One Media, to handle the account. The unit will combine staff from Publicis Media agencies Spark Foundry and Performics. It will be responsible for 28 markets across the Americas, Europe, Middle East and Asia and Asia Pacific. Both traditional and digital media platforms are included as part of the account. Lenovo One Media will be overseen by Andre Marciano who will serve as chief operating officer.



  • Constellation Brands

In an effort to strengthen its appeal to Hispanic drinkers, Constellation Brands, distributor of Corona, Modelo Especial, and Pacifico bought Four Corners Brewing last week. Corona President Bill Newlands said Four Corners has been able to capitalize on a hot beer trend: Hispanic-influenced products.Four Corners, a Dallas craft brewer, produces Local Buzz Honey-Rye Golden Ale and El Chingón IPA, among other beers.Buying Four Corners signals Constellation’s increased focus on marketing its beer lineup to Hispanic people, one of the fastest-growing segments of the American population.The group is a key demographic for Constellation, accounting for 40% of the company’s sales.The companies did not disclose terms of the deal and expects the beers to appeal to the broader consumer market because of the popularity of Hispanic-themed drinks and foods, and drinkers’ desire to experiment with new brands. John Alvarado, VP, Brand Marketing, Constellation Brands is a member of Portada´s Sports Marketing Board. 


  • Swiftpage

Swiftpage, the provider of Act! CRM software, a lcloud-enabled platform aimed at helping small and mid-sized businesses grow, announced the availability of Act! 365, an all-new sales productivity and emarketing solution tightly integrated with Office 365 in Spanish in North America. Act! 365 is the most effective SMB-focused sales productivity and emarketing solution on the market and is designed to meet the needs of the Spanish-speaking and Latino-owned business community.Designed specifically for Office 365 users, Act! 365 is purpose-built to boost sales and marketing results for fast-growing small businesses. Powerful, easy to use, and cost-effective at just $10 per user/per month, Act! 365 provides customer management features, sales productivity and pipeline management tools, and practical emarketing capabilities, integrated with Office 365 and accessible on mobile devices.  Swiftpage has also launched a dedicated Spanish language Act! 365 website with features, pricing and customer resources. New users can sign up for a free trial here to start taking advantage of the powerful software’s sales management and email marketing capabilities to fuel their business growth.


  • Amazon

Ecommerce giant Amazon has increasingly been making attempts to work directly with bigger brands making large media buys on its platform, and, as a result, many of those brands are bypassing their ad agencies, Digiday has reported. Amazon is said to be sending its sales team to meet directly with marketers and chief marketing officers, offering them to use Amazon Marketing Services not only for media buying but also to get help with other strategies for using the platform. HP and Lego are among the brands working directly with Amazon. Guillermo Rivera Hernández, Sr. Marketing and Content Manager,  Amazon MX is a member of Portada´s Brand Star Committee LatAm.



2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.


  • Chemistry

Independent, full-service agency Chemistry announced it has added a series of new business to its roster including Atlanta Botanical Garden, Turner and Flower Child. Flower Child  is a healthy, happy, fast-casual restaurant that is revolutionizing the way we eat out. The brand has named Chemistry Agency of Record to centralize all creative, media and social efforts. Work will launch this month through end of year to grow the Flower Child Tribe, evolve the brand in the lifestyle category, build buzz and sales nationally.Atlanta Botanical Garden named Chemistry digital dotcom partner. The agency will lead a redesign of the Atlanta Botanical Garden’s website, to create a mobile-first, responsive experience that is as rich, innovative, immersive as the experience itself. The work is expected to launch in the fall of this year.Chemistry is partnering with Turner’s instant classic film streaming service, FilmStruck. The agency is developing social campaigns to increase subscriptions and engage its cinephile users. Work will launch this summer. The agency recently began working with COX Media, Sweet Leaf Tea and Atlanta CVB. To support this growth, Chemistry moved to a larger office in the West Midtown district of Atlanta, transforming a former oil warehouse into a space to accommodate a team that grew almost 60 percent in 2017.



  • Sprint

Sprint and their ad agency, Alma are keeping up with the latest and incorporating robots and technology into their new spots. Sprint Latino’s Robots Campaign was created with the message to enhance people’s lives through the latest technology at the best price with the help of robots. Robots have analyzed data and know that too many people are still paying too much for their wireless network. They have made it their mission to tell humans that Sprint is the only logical choice and that Sprint offers put wireless within everyone’s reach.





2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • UFCUFC and Parimatch have locked in a new, multi-year partnership that makes Parimatch the “Official Betting and Wagering Partner of UFC” across Europe, the Middle East, and Africa, excluding the United Kingdom and Ireland. Parimatch will be UFC’s first-ever marketing partner from the Commonwealth of Independent States region.


  • The annual esports Evolution Championship Series (EVO), which will take place in Las Vegas from Aug. 3-5, locked in a sponsorship deal with Nissin Cup Noodles. Hispanics expressed more interest in watching others play video games compared to Non-Hispanics, According to a 2014 Think Now Research study.


  • FS1 and NASCAR Productions launched the fourth season of the documentary series Beyond the Wheel on NASCAR Race Hub. According to 2011 data, 20% of NASCAR’s followers are multicultural fans, 9% were Hispanic and 8% African-American.

Subscribe to Portada daily Sports Marketing Updates!

  • Charlotte Motor SpeedwayCharlotte Motor Speedway locked in its race name and distance for its NASCAR playoff race weekend (the first ever) for the Sept. 28-30 Bank of America ROVAL 400 race weekend. “This is history in the making, and it marks the next chapter in our legacy of providing innovative, show-stopping entertainment that’s never been seen before,” said Marcus Smith, the president and CEO of Speedway Motorsports, Inc.


  • Minor League Baseball signed a long-term agreement with data company ISM Connect, to improve MiLB teams’ connection with, partners and fans across the country. ISM Connect will provide some MiLB stadiums with innovative technology and data capabilities.


  • MLB and other organizations are ending their partnership, at least temporarily, with Papa John’s, after company founder John Schnatter admitted that he used the n-word. Teams severing ties include the Nationals, Yankees, Marlins, Royals, Mariners, and, Orioles. Schnatter announced his resignation as the company’s chairman late Wednesday night.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


David Kroll chief marketing officer of MillerCoors will leave the company on July 27. Kroll is leaving to “pursue other independent business interests,” CEO Gavin Hattersley said. Kroll first joined MillerCoors in mid-2012 as a vice president in charge of U.S. marketing and took over as CMO in July 2015.





Marissa Fernandez, member of the Portada’s Brand Star Committee, has been promoted to Vice President, Marketing Strategy & Fan Development by the National Football League (NFL). She previously held the role of Director, Marketing Strategy and Fan Development.






Clyde McKendrick has joined Canvas8 in a managing partner role for the US, and as its global chief innovation officer. McKendrick’s previous role was at Sparks & Honey as its chief strategy officer.






Papa John’s announced that John Schnatter, chairman of  the restaurant chain, has resigned hours after publicly apologising for using the N-word during a conference call with Laundry Service, the marketing agency.






Chief creative officer Jeremy Perrott has been fired by McCann Health for violating its code of conduct. McCann has not  provided details on the nature of the complaint.






Ogilvy has fired Tham Khai Meng, its longtime chief creative officer and co-chairman. Meng had held the role since 2009, a role that effectively ended after a two-week investigation due to employee complaints regarding his behavior.






The Havas Group has appointed James Wright as global chairman, Havas PR Collective, and chief executive officer of Havas PR North America.  Wright will both drive the North America business and spearhead more unified collaboration to its global offering.





Enrique Rodriguez is joining Liberty Global as head of technology. In this role, Rodriguez will lead the company’s technology & innovation team of more than 7,500 employees.




Dunkin’ Brands has promoted David Hoffman to chief executive. Hoffman will continue to serve as president of Dunkin’ Donuts US, a position he took on in 2016.






Amanda Seaford has joined  WPP’s Mirum as both its first U.S. CEO and the first woman to serve in a chief executive role. Seaford previously worked at Critical Mass, the digital agency she first joined in 2006 where she most recently served as chief client officer.






Wasserman, the talent management company that acquired Laundry Service in 2015, announced Jason Stein’s departure in a statement. He “is transitioning out of LS and Cycle to pursue new entrepreneurial endeavors”, a spokesperson confirmed.






People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Juan Chouza has been appointed Director of Global Partnerships at NYC-based sports and entertainment marketing firm Leverage Agency.  Leverage brings deep expertise in creating 360° marketing partnerships through sponsorship sales, experiential marketing, public relations and asset valuation.  In his role at Leverage, Chouza will work closely with Miami-based Leverage Latino on key clients including Combate Americas (largest Hispanic MMA sports league), Kick It (largest 3ve youth soccer tournament) and IIFA Awards (International Indian Film Academy’s Bollywood awards).

Christina Carey Dunleavy has joined Discovery Communications as VP, ad sales marketing. She was most recently VP of client partnerships at NBCUniversal and prior to that served as director of ESPN CreativeWorks.



Three longtime account executives at Discovery were also promoted:

Lisa Kus was elevated to VP, client & brand partnerships.





Evan Mason has been promoted to VP, client solutions.


Jane Mylan was named VP, national ad sales.





PebblePost®, the inventor of Programmatic Direct Mail®, announced the promotion of Adam Solomon to Chief Product Officer.In his new role, Solomon will oversee product strategy — development and execution — as PebblePost expands into new verticals and markets in response to strong demand for Programmatic Direct Mail® — the first new channel since search and social.Solomon joined PebblePost as vice president of product in 2016.



The shopper marketing division of Leo Burnett Group is opening two new U.S. offices in New York and Northwest Arkansas and adding seven new executives, Adweek first reported. Last November, Arc was named the new lead agency for all of the MillerCoors U.S. retail business, winning away the account from Omnicom. The seven new execs include: Debbie Myszynski, executive VP, business leadership and director of commerce; Elizabeth Harris, executive VP, director of strategy; Jenny Cacioppo, executive VP, business leadership; Karl Wenzel, senior VP and director of operations; John Lowell, executive VP, chief intelligence officer; Billie Smith, executive VP, talent management and HR operations; and Anna Gomez, chief financial officer. Most of those execs are longtime employees of Leo Burnett.



Brandon Rhoten has been appointed global chief marketing officer at Papa John’s. He was previously VP of advertising, media and digital/social at Wendy’s. Papa John’s has not had a chief marketing officer since Bob Kraut departed in 2015. Robert Thompson has been the top Papa John’s marketer, first in his role as senior VP, marketing, and more recently as VP, brand planning and analysis. Earlier in his career. Rhoten spent six years in assorted roles at creative agency gyro.




Arthur Sadoun takes over as chairman and CEO of Publicis Groupe beginning June 1. He will succeed Maurice Levy, who at 75 is stepping down from those roles. Levy, who has been with Publicis for 46 years, will continue to do work for the agency holding company in other capacities, according to an Ad Age report. The change was previously announced by Publicis.


Join us at PORTADA Mexico!

What: The official pizza sponsor of the NFL and Super Bowl LI launched a new brand campaign highlighting one of its most important ingredients: its people.
Why it matters: Super Bowl Sunday represents Papa John’s number one sales and delivery day.

Papa John’s kicked off its Pizza Family campaign yesterday for the upcoming Super Bowl LI, in Houston, by bringing together John Schnatter, Founder, Chairman, and CEO of Papa John’s International, football legend Archie Manning and 2017 College Football Playoff National Championship winning QB Deshaun Watson, to take fans back to his very first pizza-making days at Mick’s Lounge with a dough toss and pizza sampling. Participants also entered to win a trip to Super Bowl LII, as well as fans who use the hashtag #PizzaFamily on social media

On February 5th, the pizza company will air a 60-second TV ad on FOX, just hours ahead of Super Bowl LI. The ad shows Schnatter, joined by Papa John’s Team Members, telling the story of how the brand built its Pizza Family. The platform will also be used to launch the brand’s new logo, which for the first time features current Papa John’s Team Members alongside “Papa” John Schnatter.

The new logo will also appear on the a redesigned pizza box.

As a part of the brand campaign, Schnatter will also announce the launch of Papa John’s Halftime Heroes program, which recognizes Team Members who do anything special to embody Papa John’s core values.

What: Papa John’s released its first 60-second TV commercial, which shows  founder John Schnatter’s beginnings claiming better ingredients in order to appeal to more selective customers.
Why it matters: In addition to the TV spot, Papa John’s will use 15-second video clips on the company’s website. In all, the company will spend US$100 million a year to eliminate artificial ingredients and other additives from its menu.

John Schnatter, Papa John’s Pizza, Founder

wkQUDcXE_400x400Papa John’s has released its first 60-second TV commercial to drive home its long-held commitment to better ingredients. A New York agency Grey’s effort, the new campaign aims to differentiate itself from other fast food competitors by showing founder John Schnatter’s 1984 beginnings claiming better ingredients were in the pizza he made in the broom closet of the tavern owned by his father.

This is part of a fast-food restaurant trend, which includes brands like Panera, Chipotle, Taco Bell, Pizza Hut and McDonald’s, to update their offerings in order to appeal more more selective customers.

In addition to the TV spot, Papa John’s will use 15-second video clips on the company’s website.

Schnatter first started improving his pizza ingredients in 1996 after visiting a Kansas factory, where he didn’t like how the sausage was made. Since then, he’s removed fillers from meat toppings, upgraded pizza dough and cheese and more recently removed MSG from ranch dressing and Tran’s fat from garlic sauce. The company will also eliminate 14 ingredients like artificial colors, preservatives and corn syrup from sauces and replace them with natural options. That renovation will cost the company US$100 million annually, according to Papa John’s.

“Papa John’s has remained committed to quality, using better ingredients long before it became an industry trend,” Schnatter said in a statement.

According to Schnatter, he has always tried to reach consumers directly: first, by sending letters to his competitors’ consumers asking them to try his “better” pizzas. More recently, taking out to open-letter ads in USA Today addressing Papa John’s products and parents’ concerns about the foods they serve to their families. The company is now inviting food bloggers to tour its headquarters and see how its pizzas are made.

Join us at PORTADA Mexico!


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Papa John’s – Initiative ::: IPG – Turkish Airlines ::: Richards/Lerma – Marca Lamasney  ::: Ogilvy Brazil – KLM airline  ::: Concept Media – Ledesma ::: OLX – Ogilvy&Mather Brazil :::

  • Papa John’s

descargaPizza chain Papa John’s has selected Interpublic’s Initiative as its global new media agency. Initiative’s will focus on strategy and buying for digital and traditional media and social.The pizza retailer spends about US $130 million on ads annually, according to Kantar.The selection came without a formal review. The incumbent was Zimmerman Advertising, a Fort Lauderdale, FL-based agency. Initiative will handle the account out of its New York office. PapaJohn’s is present in most Latin American countries but not in Brazil and Argentina.

  • Turkish Airlines

9K9zoDMW_400x400IPG Mediabrands media group has been chosen by Turkish Airlines to develop strategic planning and media plans for the Turkish airline.

“I am very happy with this incorporation to our customer base. I feel pride and a great challenge to be part of this great team, “said Sandra Muñoz, Managing Director of Initiative.

  • Marca Lamasney / Mexico

ojfnTFoz_400x400As of February onwards, a new phase begins for Richards / Lerma in México. Marca Lamasney is joining Richards / Lerma, an independent agency originated in the United States with offices in Mexico. Richards / Lerma was founded six years ago by Pete Lerma. The agency is part of The Richards group, “the largest independent media group in America.” After six years of being an independent agency working for clients such as Bimbo, P&G, Abbott , Obela, and Bonafont among others, Marca Lamasney takes the next step by joining efforts and experiences with the American agency Richards / Lerma, which has offices in Dallas, Buenos Aires and Mexico DF. In Mexico, is in charge of brands such as Jeep, Chrysler, Dodge Fiat Chrysler Automobiles’s and projects for Google, among others. Aldo Quevedo and William Tragant, founder of Fury in Buenos Aires, and partner of Richards / Lerma will be in charge of the creative leadership of the three offices. In Mexico, the agency will be led by David Ravelo and Lourdes Lamasney. The agency operates under the name of Richards / Lerma Mexico.

  • KLM / Brazil

Ld-G0Des_400x400Ogilvy Brazil has just added group Air France-KLM airline to its portfolio. The new account will be handled from Rio de Janeiro offices, which since early last year have been operating as Air France agency in Brazil, under CEO Luis Carlos Francos leadership.


  • Ledesma / Argentina

descargaConcept Media agency has been chosen by notebooks and school parts company Ledesma, to be in charge of the ‘Back to School’ campaign for the brand Exito. The campaign will take place at the launching of the new notebooks line and can be seen from this week.


  • OLX / Brazil

K3lHSAXG_400x400OLX, a firm devoted to online classifieds, has assigned its advertising account to Ogilvy & Mather. Thus, the agency will begin to develop the new brand positioning in the local market. In addition to the winner, in the pitch they also participated DM9 Rio, Lew’Lara’TBWA, We and NBS.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Disney

OMD is taking on media responsibilities for Disney’s movie business. Annual media spending on the account is estimated at $800 million. As a result of the move—which came without a pitch—staffers from the incumbent agency, Publicis Groupe’s 4D, will follow the business to OMD. OMD is expected to keep the dedicated unit intact under U.S. CEO Monica Karo.In March 2011, after a three-month review, Disney split its $1 billion in media spending between Publicis Groupe, which landed responsibility for studio, home entertainment and interactive gaming, and Carat, which won duties for theme parks and resorts. The shift comes as Publicis Groupe and Omnicom are working toward the expected first-quarter completion of their merger but the move is not related to that transaction, sources said.


NascarKenny Mitchell was named managing director of brand and consumer marketing at NASCAR, where he will be charged with helping target the youth, millennial and multicultural audience segments. He joins NASCAR from the Dew Tour, which is a unit of Alli Sports and the NBC Sports Group, where he was VP and general manager. Prior to that he held sports marketing positions at Pepsico and also was director of sports marketing at Gatorade.

  • JC Penney

JC Penney is starting its first national Holiday TV advertising in many years, Ad Age reports. Senior VP of marketing Debra Berman worked with new agency Doner on the campaign, which will include six different TV spots running from now until Christmas, e specific spots targeting Hispanic consumers in markets such as Miami and Los Angeles and the company is introducing its first Facebook page in Spanish. The spots will be less based on promotional pricing and focus more on the scope of gifts that can be purchased for different members of the family.

  • AeroMexico

Mexican airline Aeromexico announced new seasonal services from New York City to Puerto Vallarta and Los Cabos as of January 16th and 18th of this year. Aeromexico will also add three weekly flights to the daily service it currently offers between New York City and Cancun as of December 20th.Aeromexico will offer 42 weekly flights from New York, strengthening its extensive global network and increase its seat offerings to provide additional connectivity options and expand tourist travel to Mexico.

  • Jamba Juice

Jamba JuiceJamba Juice just named the Austin-based Latinworks as its total-market agency for a large campaign to reposition the brand.The national Jamba Juice campaign will roll out in the first quarter of next year, and focus on the brand’s expansion of pure juicing and healthy lifestyle advocacy, FastCompany reports. Details of the spots aren’t public yet, but there will obviously be a heavy multicultural component, particularly considering that 40% of Jamba Juice’s business is in California.

  • Diageo

The drinks business of Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women’s National Basketball Association (WNBA).

  • Papa John’s

Papa John'sPizza chain Papa John’s International is searching for a new national advertising agency of record, as ZGroup, a division of Ft. Lauderdale, Fla.-based Zimmerman Advertising has chosen not to defend the account now up for agency review. “As the recognized industry leader in customer happiness and the leader in digital ordering, Papa John’s has built an incredible amount of momentum over the past few years,” John Schnatter, Papa John’s founder and chief executive, said in a statement. “We feel the timing is right to seek an agency partner that can capitalize on that momentum and help advance our brand to the next level through fresh thinking, brand messaging and more innovative, integrated marketing.”
Zimmerman held the Papa John’s account for many years, and former Papa John’s chief marketing officer Andrew Varga left the Louisville, Ky.-based chain this past March to become Zimmerman’s president.ZGroup also plans and buys national media for Papa John’s and handles creative and media responsibilities for franchisee and co-operative advertising. Papa John’s has no plans to review media planning and buying. Papa John’s spends approximately US$ 120 million in annual advertising expenditures.

  • TAME

Ecuadorian airline TAME launched a new daily service between Guayaquil – Ecuador, and New York. The service started on last Friday November 22.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

To know everything about how our directory works in less than 3 minutes, check our demo here!