A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
- Mars Inc.
Giant CPG conglomerate Mars Inc. has announced the end of a global media review that started in January of this year. The company, which spent US $745 million on paid media in 2017 according to Kantar Media, is consolidating all its media planning & buying duties with WPP’s GroupM.Mars Inc. is one of the biggest advertisers in the world, with an average yearly spent of US $1.5 billion on paid media.
Curacao, ranked among the top 50 retailers in the US, is addressing the needs of the Latino community and their shopping experience by partnering with PANTAYA to provide their customers access to the latest movies in Spanish from México and all Latin America starring top Latino stars like Omar Chaparro in “No Manches Frida”, “Una Mujer Sin Filtro” with Fernanda Castillo and Eugenio Derbez in “Instructions Not Included”. Current customers with a Curacao credit card who purchase a laptop or cellphone over US$599, will get 0% financing, a free tablet, and three months of PANTAYA for free. New customers who apply for the Curacao credit card (if approved) will receive a free smartphone with carrier Metro PCS, one month of service and activation for free, and three months of PANTAYA. Teylez Perez, Senior Vice President of Marketing, PantaYA at Lionsgate is a member of Portada´s Brand Star Committee.
Mondelez has concluded a global media review that started earlier this year, the company has confirmed. GroupM´s agencies Wavemaker and Mindshare has been assigned large portions of Europe and Asia. North America duties were awarded earlier to Spark Foundry and VaynerMedia. Latin America stays with its current agency, Spark Foundry too.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Albertsons Companies
Albertsons Companies, Inc. announced that it has mutually agreed with Rite Aid Corporation to terminate their previously announced US$24 billion merger agreement. Under the previous deal, the companies combined would have operated approximately 4,900 locations, 4,350 pharmacy counters and 320 clinics across 38 states and Washington, D.C. Albertsons Companies pharmacies would have been rebranded as Rite Aid.Albertsons Companies is one of the largest food and drug retailers in the United States, with stores across 35 states and the District of Columbia. Last year, the firm acquired part of the El Rancho Supermercado chain in Texas, which primarily serves Hispanic customers, to keep on investmenting in the growing Latino grocery sector.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.