Will Miami’s Panregional Media Sector Bounce Back in 2020?
Will 2020 be the year of the bounce back after several years of decline in panregional advertising expenditures out of Miami-South Florida into Latin America?
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Will 2020 be the year of the bounce back after several years of decline in panregional advertising expenditures out of Miami-South Florida into Latin America?
Portada expects Latin American-Panregional Marketing to grow above US$ 740 million in 2019. Miami continues to be the main panregional marketing and media hub, although Mexico City and other centers have an increasing weight in overall panregional market decision making, This is one of the insights of the 2019-2020 Panregional Marketing and Media Report. Portada’s 2019-2020 Latin America Panregional Marketing and Media Media Report provides data, intelligence, insights and forecasts (2019-2024) for marketing service vendors offering services to major brands targeting the Latin American consumer.
Portada’s 2019-2020 Panregional Marketing and Media Report explores the influence of certain territories over panregional marketing. These panregional marketing hubs influence the purchase of marketing services ranging from production, PR and creative to paid media.
Leading executives from the brand, agency, media, and tech sectors will gather at an exclusive Luncheon Roundtable at our upcoming twelfth annual Portada Miami on April 12 to discuss the topic: Redefining the Role of Miami as a Marketing and Media Hub. During the exclusive lunch meeting, Portada will present the results of its Panregional Marketing and Media Report. The exclusive function will take place within the framework of Portada Miami on April 12, 2019, but will only be accessible to a select group of Miami based brand marketers and other Latin American regional brand marketing decision makers.
Miami is frequently nicknamed as the “capital of Latin America”. The South Floridian Metropolis, has been a major center of the Latin American Advertising and Media markets over the last decades. Major Latin American agency, marketing and media decisions were and are taken out of South Florida. But, wait a moment, is this still the case? Haven’t there been structural changes in the last few years that threaten Miami’s place as the capital of Latin American Marketing and Media? 8 key questions and their answers.
2014 was an interesting year with the World Cup and other major “marketing events” happening. Let’s see what 2015 has in store for the panregional (Latin American) Marketing and Media space. And, most importantly, below are 9 New Year’s Resolutions Panregional Marketing Executives should make.