A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Hilton announced the opening of Hilton Bogota Corferias, representing Hilton’s 20th property in the country. As the first full service hotel in the city’s fair and convention district, the 410-room property features more than 13,000 sq. ft. of flexible meeting and event space, including the largest terrace in the area that offers both indoor/outdoor space and spectacular mountain views.Located adjacent to the Corferias Bogota Fairground, the hotel offers a privileged location in the town’s main commercial area within close proximity to La Candelaria colonial neighborhood, Gold Museum and the Art Museum of the National University of Colombia. Hilton Bogota Corferias participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 17 distinct hotel brands. Hilton currently has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 25 countries across the Caribbean and Latin America with 19 hotels in Colombia, including Hilton Bogota and Hilton Cartagena. The company is actively pursuing additional growth opportunities and currently has a robust development pipeline of more than 80 hotels throughout the region, including six in the pipeline for Colombia.
- Marriott & Expedia
Marriott International, Inc. and Expedia Group, Inc. have signed a fresh multi-year agreement for the listing of Marriot’s hotel chains on the latter’s website. Reportedly, the negotiation began November 2018. The deal will help travelers to make a booking at Marriott hotels worldwide through the Expedia site.However, the rate of commission hasn’t been disclosed. The last reported rate was approximately 12%. This is an important deal for Marriott as online booking is becoming important in the lodging business and is a major growth driver. This is the first deal between the two companies after Marriott acquired Starwood and became the world’s largest hotel company in 2016. Marriott is consistently trying to expand presence worldwide and capitalize on the demand for hotels in international markets. Moving ahead, the company plans to significantly expand its global portfolio of luxury and lifestyle brands. For 2019, Marriott anticipates 5.5% net room growth. The hotel company is also trying to expand footprint outside the United States, especially in Asia, Latin America, Middle East and Africa.
Sephora, the Paris, France-based multinational chain of personal care and beauty stores, has added LATAM brands to its accelerate program. Over the past five years the Sephora Accelerate program has helped to platform many indie beauty brands, and the latest additions to the program include two LATAM brands. The latAm brands that have been added to Sephora´s merchandising category include Brazilian-based brands Care Natural Beauty and Orna Make-up, together with Mexican player Polvos Magicos. The Sephora Accelerate program, which has now been running for 5 years, has been expanding to have an international scope.
- Radisson Hotel Group
Radisson Hotel Group has announced a raft of new properties and brand conversions for the Americas region. A total of six properties will join its Radisson Red, Radisson Blu, Radisson and Country Inn and Suites by Radisson brands over its next three years.In Latin America the group is set to open the Radisson Hotel Plaza Del Bosque in the San Isidro district of Lima this month. The hotel features 95 rooms, a ninth-floor swimming pool, a restaurant and bar, fitness centre and meeting space.
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Trading card and memorabilia company Panini has signed Kopa Licensing as the brand’s agent in the LATAM region.“Together with Europe and North America, the whole Latin American territories are a real stronghold for Panini, where the company has millions of fans throughout the continent,” says Tony Verdini, senior manager, Panini. Italian company Panini brothers was founded it in 1961. The company produces books, comics, magazines, stickers, trading cards and other items through its collectibles and publishing subsidiaries.
- Universal Aviation
Universal Aviation, the worldwide ground support division of Universal Weather and Aviation, Inc. (Universal®) has expanded its presence in Latin America, with the addition of Universal Aviation Argentina.Universal Aviation Argentina is based in Buenos Aires at Ezeiza International Airport (SAEZ) and supports all airports in the Buenos Aires area and all outlying stations. Universal Aviation Argentina can coordinate support to operators at more than 35 additional airports in Argentina.Universal Aviation Argentina team members are local experts on everything from ground handling, local CIQ procedures, landing permits, identifying pilot navigators and even local tourism from Ushuaia to Igauzu.Universal Aviation has more than 40 locations in over 20 countries—including Latin-American locations in Argentina, Brazil, Chile, Costa Rica, Dominican Republic, Mexico, Puerto Rico and Venezuela.