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What? IPG Mediabrands has announced new appointments in Southern Cone executive structure.
Why it matters? The new appointments are part of the agency regional growing plan for 2014.

Nicolás Ramondemartin guiradoMartin Guirado has been appointed President for IPG Mediabrands Argentina and Nicolas Ramonde has been given the role of President, IPG Mediabrands for Uruguay, Paraguay and Bolivia.

The global media agency network IPG Mediabrands has announced new appointments in the executive structure of the Southern Cone As part of its regional growth plan for 2014.

Martin Guirado, President of UM Argentina since the beginning of 2012, will undertake the new role of President for IPG Media brands Argentina. He will be in charge of the group’s operations, leading the development of UM, Initiative, BPN and all specialty services offered by Mediabrands across the market.

Nicolas Ramonde, President of Initiative Argentina and Uruguay until the present, will take over as President of IPG Mediabrands for three markets: Uruguay, Paraguay and Bolivia. He will be running the evolution of the agencies UM, Initiative and BPN, as well as all diversified services across these three markets.
Martin Guirado and Nicolas Ramonde will continue to report to Pablo Rodriguez, President, IPG Mediabrands, World Markets Latam.

Pablo Rodriguez stated that this new leadership structure will help enhancing Mediabrand’s growth and consolidation across the Southern Cone as well as accomplishing the network’s and its clients goals much earlier.

Martín Guirado holds a degree in Advertising and has an extensive professional career that encompasses over 20 years in the market. He has worked for well-known agencies in the country and has headed business development efforts in several countries across Latin America. He has been a pioneer in the media industry, integrating traditional product offerings with new specialties such as branded content, digital and technology.

The economist Nicolas Ramonde has been leading the Initiative operation in Argentina and Uruguay for nine years, where he has driven outstanding organic growth and developed digital and research capabilities. He has been part of the Board of Director at the Argentinian Association .of Media Agencies, IAB Uruguay, a representative at ICOM, and jury member and speaker at various regional and global festivals.

What: Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service Latin American and U.S. Hispanic clients.
Why it matters: The move reflects the increasing need of clients for performance oriented digital marketing services.

IPG Mediabrands just opened a new unit in Miami called  Reprise Media. The new specialty agency will provide digital marketing solutions, search engine marketing (SEM), social media marketing (SMM), search engine optimization (SEO) and digital production services for Latin American and U.S. Hispanic clients.   Reprise Media Miami is the sixth office launched In Latin America offering this specialty service. It started in Santiago, Chile in 2011 and over the past few months has expanded into Argentina, Colombia and Uruguay. Clients include Microsoft, MasterCard, Bupa, Newell Rubermaid and Sony Picture, among others.

Osvaldo Pavez
Osvaldo Pavez

The Reprise Media Miami team notes that the main focus  will be  on performance platforms oriented digital marketing and creative digital activities. Digital media buying will be continued to be done by IPG agencies Mediabrands, UM, Initiative and BPN.

The new Miami based unit will be led by Osvaldo Pavez who adds this role to his current position of Digital Director, UM Latam. “Miami has become the capital of Latin American businesses, and as a result clients are demanding specialized, solid teams to handle their media investment in the city. That’s why we decided to launch a pan-regional operation for Reprise Media here, equipped of a strong team of savvy professionals with vast international experience in the digital area who can meet all clients’ needs and further expand our offer in the market,” said Osvaldo Pavez.

Pablo Rodriguez, President, World Markets LATAM for IPG Mediabrands, said, “The launch of Reprise Media in Miami will enhance the solid expansion of our specialized services across Latin America; particularly in Miami, the pan-regionalization of our services, has shown a dramatic growth in recent times.”

What: Reprise Media, a unit of Mediabrands Audience Platform, specialized in the field of digital marketing is creating a new unit in Miami to service Latin American and U.S. Hispanic clients.
Why it matters: The move reflects the increasing need of clients for performance oriented digital marketing services. It is also one of the first times IPG Mediabrands Miami based agencies explicitly focuses on the U.S. Hispanic market.

IPG Mediabrands just opened a new unit in Miami called  Reprise Media. The new specialty agency will provide digital marketing solutions, search engine marketing (SEM), social media marketing (SMM), search engine optimization (SEO) and digital production services for Latin American and U.S. Hispanic clients.   Reprise Media Miami is the sixth office launched In Latin America offering this specialty service. It started in Santiago, Chile in 2011 and over the past few months has expanded into Argentina, Colombia and Uruguay. Clients include Microsoft, MasterCard, Bupa, Newell Rubermaid and Sony Picture, among others.

Osvaldo Pavez
Osvaldo Pavez

While IPG’s Miami based agencies have traditionally primarily focused on the Latin American/panregional markets, Reprise Media Miami  will also focus on the U.S. Hispanic market. To promote Rerpise Media’s offering for the U.S. Hispanic market will be part of the new units business development activity, the Reprise Media Miami tells Portada.

In addition, the The Reprise Media Miami team notes that the main focus  will be  on performance platforms oriented digital marketing and creative digital activities. Digital media buying will be continued to be done by IPG agencies Mediabrands, UM, Initiative and BPN.

The new Miami based unit will be led by Osvaldo Pavez who adds this role to his current position of Digital Director, UM Latam. “Miami has become the capital of Latin American businesses, and as a result clients are demanding specialized, solid teams to handle their media investment in the city. That’s why we decided to launch a pan-regional operation for Reprise Media here, equipped of a strong team of savvy professionals with vast international experience in the digital area who can meet all clients’ needs and further expand our offer in the market,” said Osvaldo Pavez.

Pablo Rodriguez, President, World Markets LATAM for IPG Mediabrands, said, “The launch of Reprise Media in Miami will enhance the solid expansion of our specialized services across Latin America; particularly in Miami, the pan-regionalization of our services, has shown a dramatic growth in recent times.”

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