Worldcom OOH Presents Worldcom Media Services
Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
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Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
Further to the effectiveness drop in digital advertising, the brands have bet on OOH advertising in 2022, increasing 17,6% compared to 2021.
Innovations in DOOH (Digital Out of Home) advertising enable advertisers to communicate large campaigns in real-time and reach the target consumer in new ways. We analyze the successful case of the DIRECTV Copa America campaign.
Fabrizio Luna’s incorporation reinforces Worldcom OOH’s commitment in its global expansion as it continues to strengthen the company by generating new business out of Europe.
WORLDCOM OOH has appointed Cesar Angulo as its New Business Development Director in the U.S. Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. OOH Media Buying is coming back strongly after a pandemic-induced decline in 2020. Portada talked to Angulo about opportunities and challenges ahead for WORLDCOM OOH and the Out of Home Media sector overall.
Global out-of-home media ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post accelerating growth in 2022, fueled by double-digit expansion in the digital OOH media segment, according to new research released by PQ Media.
COVID-19 is already having a huge impact on marketing, advertising and media. How are advertisers reacting to COVID-19? How will different media types ad revenues
All about how Latcom and Disney designed a successful communication strategy for the new Disney films and empowered the world’s largest entertainment company.
Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader).
The company specialized in OOH has hired Marco Zúñiga as General Manager of Mexico and Central America to strengthen its presence and development of new accounts and operations in key markets.
Portada is glad to announce the appointment of Jill Brooks as Business Development Director at Latcom, U.S. Congratulations, Jill!
Smart Alliance is a new company that specializes in airport advertising space, with a focus on travel retail and luxury.
Latcom recently launched its 3.0 version of Checking Online. This unique supervision tool allows the company’s clients to have total control of the global campaign in real time.
Through Havas Group pure player Adcity, the marketing company launched its mOOHbile offer, for facing the challenges of geolocation.
Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform.The Smart Alliance is the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world in one simple location.