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Out of Home Advertising

Out of Home Media Buying

Cesar Angulo Appointed Director New Business Development at WORLDCOM OOH

WORLDCOM OOH has appointed Cesar Angulo as its New Business Development Director in the U.S.  Angulo is based in WORLDCOM OOH’s Miami office and is responsible for leading growth and expansion in the U.S. and globally. OOH Media Buying is coming back strongly after a pandemic-induced decline in 2020. Portada talked to Angulo about opportunities and challenges ahead for WORLDCOM OOH and the Out of Home Media sector overall.

Global Out-of-Home Media Ad Spend Declined 13% to $52B in 2020 For Steepest Drop Ever

Global out-of-home media ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post accelerating growth in 2022, fueled by double-digit expansion in the digital OOH media segment, according to new research released by PQ Media.

Out of Home Advertising: Key Insights by Latcom, Kinetic, Hearts & Science…

Out-of-home advertising continues to grow hand-in-hand with technologies that provide the consumer with an interactive experience. Unlike other traditional media, OOH is expected to grow at a booming rate in the next 3-5 years, with the global share of revenue expected to reach 24% by 2021. We talked about OOH to experts Jill Brooks (Business Development Director, U.S. at Latcom), Vanessa Hartley (Associate Media Director, Outdoor Media Alliance, Hearts & Science), Michael Lieberman (Co-Ceo, Kinetic, North America) and Leonor Palao (Creative Brand & Advertising Leader). 

Kinetic, Latcom and Mediakeys Create Global OOH Fulfillment Platform

Kinetic Worldwide, Latcom, and Mediakeys Create the First Global Out of Home Fulfilment Platform.The Smart Alliance is the first global-scale platform facilitating neutral access to OOH inventory and audiences across 250 markets, and allowing clients to buy media around the world in one simple location.