RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative
Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.
Honda’s "Space for Dreams" campaign encourages parents to help their kids aim for the stars, with heavy use of digital video supported by social media. Honda liked the footage so much that it also hopes to create a 30-second TV spot – and carve out a budget to air it.