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What: After announcing its integration with Hunt Mobile Ads in early January, Opera Mediaworks is now expanding its reach across the U.S Hispanic population.
Why it matters: Hunt Mobile Ads will bring an additional 1 billion ad impressions a month to the Opera Mediaworks platform out of the total 64 billion impressions under management.

operahuntOpera Mediaworks, the mobile ad platform, announced an expanded reach across the U.S. Hispanic population through the integration with Hunt Mobile Ads, a mobile ad network targeting the U.S. Hispanic and  Latin American space. Opera Mediaworks had already announced its integration of Hunt Mobile Ads in early January.

Opera Mediaworks will now be able  to reach the Hispanic audience across the United States at scale through U.S. and Latin American publishers.

Hunt Mobile has offices in Mexico, Costa Rica, Colombia, Peru, Brazil and Argentina. Its publisher network includes Terra, Argentina’s Infobae, Univision and Mexico’s Grupo Expansion among others, as customers.In all, the company reaches over 90 million mobile consumers a month across more than 500 publishers, in the Latin American market. The company will now bring an additional 1 billion ad impressions a month to the Opera Mediaworks platform out of the total 64 billion impressions under management.

Opera Mediaworks has previoulisly successfully worked on campaigns targeting U.S. Hispanics with global brands such as Syfy and T-Mobile.  Another campaign for a large U.S. retailer reached users from a custom, Hispanic-targeted site list on their smartphones with rich-media, interstitial video and standard banners. This resulted in standard banner click-through-rates (CTR) that were two times the industry average and interstitial video CTRs that were thrice the industry average.

U.S. Hispanics consume more mobile media than the general population and are 20% more likely to own a smartphone than an average mobile subscriber.

Opera Mediaworks offers behavioral targeting to reach those consumers when they are accessing content in English and Spanish. Additionally, it provides a range of custom targeting tools to reach Hispanic consumers, including custom site lists, social trigger targeting and Spanish language content.

gaston.bercun.hunt_.mobile.ads_.opera_“Opera Mediaworks is helping advertisers reach this highly-coveted demographic, while also helping publishers make the most of their inventory in Latin America, the United States and beyond ,” says Gaston Bercun (photo), Co-President for LatAm, Opera Mediaworks.

“Reaching the bi-lingual U.S. Hispanic community effectively is challenging. About 75% of them speak English at home more than half the time,” says Alvaro Bravo, COO of Global Advertiser Services, Opera Mediaworks. “That insight has a lot of implications as to how to effectively approach marketing to Spanish-speaking market, and Opera Mediaworks is now in a position to cover the largest minority audience, with 12% of the buying power in the United States,” he added.

What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads.
Why it matters: A major mobile advertising network and platform is expanding into the  Latin America and US Hispanic market as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last year, Cisneros’ AdsMovil acquired Kontextua and partnered with Millenial Media for Latin America.

 

Mobile MarketingMobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads,  a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.

Opera will continue to leverage the Hunt Mobile Ads brand because of its recognition in the region, a news release said. “Latin America, from Mexico to Argentina, represent a market of over 600 million consumers that are rapidly adopting the mobile internet,” said Opera Mediaworks CEO Mahi de Silva in a news release. “We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 – both in Brazil.”Opera estimates that more than 50 million mobile consumers in Latin America already use its mobile browsers. And its ad platform serves thousands of publishers, with billions of ad impressions in the region.Worldwide, the company’s mobile ad platform served 400 million consumers in 2013, Opera said.

Reaching global scale is the only option for any company in the mobile business.
Gastón Bercún
Gastón Bercún

Alejandro Sas and Gaston Bercún, founders of Hunt Mobile Ads, tell Portada that “mobile is growing at a very high rate and that reaching global scale is the only alternative for any company in this business.” They add that “Hunt Mobile’s team will stay exactly the same and the Hunt Mobile Ad brand will be mantained, but we are adding technologies and products that until now were not available in the market.” Sas and Bercún expect their company’s sales to grow by more than 100% thanks to Hunt’s own growth and the fact that they now will be be able to leverage Opera’s technologies.

Based in San Mateo, Calif., Opera Mediaworks serves major media companies, including AOL, News Corp International and Univision, plus top advertisers such as CapitalOne, eBay, Kellogg’s, Marriott, Microsoft and Siemens. Through intelligent ad mediation, targeting, analytics and rich-media ad formats, the company claims to have helped its customers enable more than $400 million in revenue in 2012. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network.

Alejandro Sas
Alejandro Sas

 

Opera’s History

Opera Mobile was launched in 2000 as the first mobile browser to bring the full Web to the small mobile screen. Since 2004 it has been installed on 125 million phones. Opera Software is a public company listed in the Oslo and New York Stock Exchange.
In February 2013 Opera spinned off its advertising business into a brand new entity called Opera Mediaworks. Fully owned by Opera, the new subsidiary will consolidate under one roof multiple recent acquisitions, such as Mobile Theory, 4th screen or Admarvel. The Norwegian-based company claimed at the time that the new entity would  now be the world’s largest mobile ad network. The rationale behind separating these two entities made a potential Opera acquisition much easier. For example, a technology company may be interesting by Opera’s browsers, but not by its very efficient and expansive advertising network. Opera’s mission is to make mobile and connected TV advertising work.

What: Opera Mediaworks is acquiring Latin mobile ad platform Hunt Mobile Ads.
Why it matters: A major mobile advertising network and platform is expanding into the U.S. Hispanic market and Latin America as it sees these markets as high growth markets.The transaction also reflects increasing consolidation in the (Latin) mobile advertising sector. Among other transactions last year, Cisneros’ AdsMovil acquired Kontextua and partnered with Millenial Media for Latin America.

 

Mobile MarketingMobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads,  a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.

Opera will continue to leverage the Hunt Mobile Ads brand because of its recognition in the region, a news release said. “Latin America, from Mexico to Argentina, represent a market of over 600 million consumers that are rapidly adopting the mobile internet,” said Opera Mediaworks CEO Mahi de Silva in a news release. “We are particularly excited about the hundreds of millions of global consumers, whose eyes will turn to the World Cup in 2014 and the Summer Olympics in 2016 – both in Brazil.”Opera estimates that more than 50 million mobile consumers in Latin America already use its mobile browsers. And its ad platform serves thousands of publishers, with billions of ad impressions in the region.Worldwide, the company’s mobile ad platform served 400 million consumers in 2013, Opera said.

Reaching global scale is the only option for any company in the mobile business.
Gastón Bercún
Gastón Bercún

Alejandro Sas and Gaston Bercún, founders of Hunt Mobile Ads, tell Portada that “mobile is growing at a very high rate and that reaching global scale is the only alternative for any company in this business.” They add that “Hunt Mobile’s team will stay exactly the same and the Hunt Mobile Ad brand will be mantained, but we are adding technologies and products that until now were not available in the market.” Sas and Bercún expect their company’s sales to grow by more than 100% thanks to Hunt’s own growth and the fact that they now will be be able to leverage Opera’s technologies.

Based in San Mateo, Calif., Opera Mediaworks serves major media companies, including AOL, News Corp International and Univision, plus top advertisers such as CapitalOne, eBay, Kellogg’s, Marriott, Microsoft and Siemens. Through intelligent ad mediation, targeting, analytics and rich-media ad formats, the company claims to have helped its customers enable more than $400 million in revenue in 2012. Opera Mediaworks includes AdMarvel, a mobile ad server and ad exchange; Mobile Theory, a premium mobile ad network in the United States; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven, mobile ad network.

Alejandro Sas
Alejandro Sas

 

Opera’s History

Opera Mobile was launched in 2000 as the first mobile browser to bring the full Web to the small mobile screen. Since 2004 it has been installed on 125 million phones. Opera Software is a public company listed in the Oslo and New York Stock Exchange.
In February 2013 Opera spinned off its advertising business into a brand new entity called Opera Mediaworks. Fully owned by Opera, the new subsidiary will consolidate under one roof multiple recent acquisitions, such as Mobile Theory, 4th screen or Admarvel. The Norwegian-based company claimed at the time that the new entity would  now be the world’s largest mobile ad network. The rationale behind separating these two entities made a potential Opera acquisition much easier. For example, a technology company may be interesting by Opera’s browsers, but not by its very efficient and expansive advertising network. Opera’s mission is to make mobile and connected TV advertising work.