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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Verizon has signed a 2.5B deal with the NFL that will allow Yahoo users (Yahoo is owned by Verizon) to watch football games for free on Yahoo’s app.

More than 58% of video plays globally occurred on mobile devices in the third quarter of 2017, with that figure due to rise to 60% in mid-2018, according to Ooyala.

A new study by 16 programmatic publishers — including Business Insider, The New York Times and The Washington Post — and Google, Amobee and Quantcast found alarming figures around video and display advertising fraud, according to a press release.

According to Ooyala’s Q3 2017 Global Video Index, Connected TV (CTV) mid-rolls had a 98 percent completion rate in Q3, while PC mid-rolls had a completion rate of 97 percent. On each platform, broadcaster mid-rolls had stronger completion rates than did publisher mid-rolls. The highest rate for publisher mid-rolls was 88 percent on PCs.

Alibaba‘s video streaming service, Youku Tudou, has signed content licensing deals with NBCUniversal and Sony Pictures Television.

Redbox is going after the online video market again, launching On Demand service that offers movies and TV shows for purchase or rent.

Amazon Prime Video has begun streaming in HDR10+ on US Samsung QLED and 4K TVs.

LATAM MARKET

It seems like Apple may be about to launch ApplePay in Brazil. 

A report by Magna forecasts that digital ad spend will grow 9.9% in 2018 in Latin America, which is the fastest-growing region compared to other markets.

Digital House, a Buenos Aires, Argentina-based group of schools providing digital skills to young Latin Americans, has raised $20m in funding.

Turner International’s Digital Ventures & Innovation (DV&I) team has launched a new gaming streaming service GLOUD in Latin American countries Argentina and Chile, with plans to launch in other countries in the region soon.

Teads Brazil announced impressive results for 2017, closing out the year by growing its operations by 150%, and achieving 1.2 billion people monthly in their audience reach. This represents 91% of the Brazilian population with internet access, up from 52% of coverage in the beginning of the year.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Comcast Corp. is no longer funding its standalone over-the-top (OTT) service, Watchable, which was launched in September 2015.

The Trade Desk is debuting its connected TV-buying capabilities on its demand-side platform. Buyers will be able to use first- and third-party audience data and measure video ad buys on mobile, desktop and TV.

Marketplace JustPremium has launched new advertising units with the goal of increasing viewability on desktop and mobile devices by 80%.

Multimedia development company Viuly is pleased to announce the world’s first blockchain-based decentralized video sharing platform. Founded by a team with established credentials in corporate management, blockchain business development, marketing, promotional strategy, and more, and backed by a seasoned fintech advisory: Viuly is on a mission to revolutionize the online video industry.

Salon Media Group, Inc. announced today that it has redesigned its website Salon.com (Salon.com) with new features and technology designed to enhance its user and commercial experiences across all digital platforms.

Facebook has announced that that it will make changes to its automated ad systems after it was discovered that slurs and offensive language were being used to target users. COO Sheryl Sandberg, said it was “totally inappropriate” and “a fail” but that the feature had been generated automatically.

According to eMarketer, digital video ad spend will soon surpass TV ad spend by 2021. It was also predicted that overall digital ad spend in China will reach US$50.31 billion by the end of this year with 72.0% spent on mobile channels.

According to Ooyala‘s study, Q2 2017 Global Video Index, video consumption on mobile devices did not increase in Q2 2017.

A study by TiVo Corp.  based on 8,500 interviews conducted online with pay TV and over-the-top (OTT) subscribers across seven countries, including 2,500 in the U.S., found the average person consumes 4.4 hours of video content daily.

LATAM MARKET

Google has launched a cloud region in Latin America with the opening of a data center in Sao Paulo, Brazil, its first region in South America.

According to Ooyala’s Global Video Index for Q2, in Latin America, mobile plays topped 56 percent, boosted by access to premium content as the price of smartphones and mobile bandwidth declines.

Netflix has reached a deal for Mexican crime-drama The 4th Company (La 4ta Compania), an acclaimed drama about members of a 1970s inmate American football team who participate in a crime ring while serving their prison sentences.

Tigo Colombia has announced the launch of an OTT platform called One TV that combines linear pay-TV and over-the-top (OTT) services.

MercadoLibre Inc., Argentina’s largest company according to market value, is considering listing itself in its home market.

A study from Tivo Corp. found that only 32% of pay-TV subscribers in Latin America have had the same provider for four years or more.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Early next year, a new version of Google Chrome will include an ad filter that takes out sites with poor ad experiences. Chrome will then block all ads on offending sites.

YouTube has updated its advertising guidelines for its creator community. Among content that is deemed ineligible for advertising are controversial issues and sensitive events; drugs and dangerous products or substances; harmful or dangerous acts; sexually suggestive content; and violence.

According to AdColony’s Spring 2017 App Install Marketing Survey, 50 percent of all app install spending now goes to video advertising. Half of that is for full-screen video ads, while the rest is for in-feed, social, and television video ads.

According to Mary Meeker’s Internet Trends Report, Internet ad spending is projected to top TV ad spending within six months

Verizon has completed its $4.48 billion acquisition of Yahoo. Assets will be combined with AOL brands such as the Huffington Post under a new subsidiary called Oath.

Kantar‘s survey of advertising media preferences found that 68 percent of connected adults either like or tolerate advertising. 36 percent say advertising is changing for the better, while 20 percent say it’s getting worse.

The Interactive Advertising Bureau announced Q1 U.S. digital advertising revenue hit $19.6 billion, the highest ever for a first quarter and representing a 23% year-over-year increase.

According to a recent report from Reuters, Facebook is signing deals with companies like BuzzFeed, Vox, and Group Nine for TV-style video with both short clips of about 10 minutes in length and longer shows of 20 minutes or more.

The US’s linear TV ad market will likely suffer a recession in 2017, according to Us finance analysts who follow the media sector. Michael Nathanson, analyst for MoffetNathanson, this week lowered his projections for TV ad revenue growth in 2017, saying that the 2017 TV upfronts lacked the urgency of last year’s market.

A formidable group of media companies including AMC, Amazon, BBC, Twentieth Century Fox, Netflix, NBC Universal, Telemundo, Televisa and Univision have formed the Alliance for Creativity and Entertainment (ACE) to fight online video piracy.

A study by Neustar commissioned by Turner Broadcasting and Horizon Media found that for a $1M investment, television’s lift is consistently seven times better than paid search and five times better than online display advertising across a broad list of advertising categories.

Apple confirmed rumors that its set-top box will be getting an Amazon Prime app for the tvOS platform later this year.

Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen.

NBC News unit has launched a digital video service that targets viewers who get their news on social media. The service, called “NBC Left Field,” is producing short documentaries and features for Alphabet’s YouTube, Facebook, and Instagram.

LATAM MARKET

According to Ooyala’s Q1 2017 Global Video Index, in LATAM, mobile video plays topped 56 per cent—up from 46 per cent last year, with tablets representing 5 per cent, the least of any region.

Research conducted by Dataxis predicts that LTE penetration will grow in Latin America from today’s 21% to 90% by 2022. While 4G penetration varies in the region, Uruguay by far being the most advanced country with a 50% penetration.

VidaPrimo, the premier Latin Music video network, will distribute its vast library of music-related video content onto branded channels on both Roku and Amazon Fire, two of the world’s largest digital streaming platforms.

According to the Advertising Bureau‘s “Always On – A Global Perspective of Mobile Consumer Experience,” smartphone users in South America noted the most progress in their mobile ad experiences, but smartphone users in Brazil saw moderate advancement with mobile advertising relevance.

 According to The Competitive Intelligence Unit (CIU), average mobile data consumption has doubled in Mexico over the past two years, driven by online video viewing.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Research by eMarketer claims that total numbers of U.S. digital video viewers will increase from 221.8 million in 2017 to 239.2 million in 2021 and that the penetration rate among internet users will increase from 81.2% to 83.5%.

Vimeo has added a 360° feature with tutorials for creators, support for 8K files, offline viewing, and bespoke apps for specific mobile headsets.

Google has expanded its image recognition AI tools into the realm of video, announcing that users will be able to search through video content that is automatically assigned tags by an AI system.

According to new research from Ooyala, mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017.

According to the NFL, their investment in online video platforms paid off: video-on-demand (VOD) starts grew by 76% over the previous year; mobile was up 235%. The average viewing session was 65.6 minutes, up 43%; and streaming across all devices was up 43%.

Google’s YouTube and Daydream groups are introducing the equi-angular cubemap (EAC), a new projection technique that increases the practical level of detail for 360-degree footage.

Ericsson’s annual ConsumerLab TV and Media Report reveals that a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device – with reasonable video quality and without having to ration data – is of great interest to 40% of consumers globally. Millennials are the most interested group at 46%. 40% of consumers globally are “very interested” in a mobile data plan that includes unrestricted video streaming.

Facebook has signed a broadcasting agreement with Major League Soccer (MLS) and Univision Deportes that will see the social giant live stream at least 22 matches of the upcoming 2017 MLS season, beginning March 18, Mashable reports.

Ooyala has released its Q4 2016 Global Video Index, finding that pre-roll mobile impressions for broadcasters grew to 47 percent, up from 44 percent in Q3. Both smartphone and tablet percentages increased, taking share from computers, which dropped to 39 percent from 44 percent in Q3. For publishers, mobile pre-rolls showed a slight decline, falling from 39.7 percent in Q3 to 38.4 percent in Q4.

Outbrain released its ‘State of Global Content Marketing’ Report, revealing that 52% of all Outbrain pageviews were mobile in 2016.

LATAM MARKET

Discovery platform Taboola announced an exclusive strategic alliance with Televisa, who will integrate Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.

Facebook has arranged distribution deals for both Mexico’s and Spain’s top soccer divisions, Liga MX and La Liga.

According to Ericsson’s annual ConsumerLab TV and Media Report claims that in Colombia 60% of consumers would be very interested in a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device.

According to the new Irdeto Global Consumer Piracy Survey, almost three-fifths of consumers who watch pirated content in Latin America stated they would watch less or stop watching pirated video content after learning that piracy results in revenue loss from studios, affecting investments in future content creation.

Outbrain’s ‘State of Global Content Marketing’ Report revealed that in Brazil, social and video are particularly popular, and that mobile advertising generates 12.5% of awareness for brands in the country, 8.9% more than the average generated by desktop.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

A Barclays report claims that viewers in older age demographics over indexed to TV are starting to gravitate toward OTT services. Currently, more than 54% of U.S. households have SVOD access and 31% of the population has two or more subscriptions.

parselyIn a recent report, Parse.ly looked at the performance of four types of posts – long-form, short-form, video, and slideshows – on 700 sites. Video posts received 30% less engaged time than the average post, the study found. Long-form articles (more than 1,000 words) have an average engaged time of 1.8 times higher than normal.

A new report from eMarketer suggests that, by the end of 2017, 2.15 billion people online video “viewers.” This would mean that 62% of all Internet users be using online video by the end of the year.

Former Shine Americas CEO Emiliano Calemzuk, Luis Balaguer, founder of Latin World Entertainment and Modern Family star Sofia Vergara have relaunched Raze as a digital media platform focused on Latino millennials.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Alphabet has announced fourth quarter results: this quarter, the company reported 22% year-on-year growth in revenues for a total of $26.04 billion. The company also announced that PC search ads, mobile search ads and YouTube ads contribute over 60% to the firm’s value.

Ooyala announced its Ooyala Solutions Partner Programme, which allows its video technology and reseller partners to use Ooyala technologies and is built on a three-tier system comprised of referral partners, associate resellers and premier resellers.

LATAM MARKET

Outstream video advertising platform Teads has announced the expansion of its presence in Latin America with the launch of its new office in Peru. This market will be lead by former Fox Latin America and RedMas executive, Josué Cardenas, who joins Teads as the Business Director for its office in Lima.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

ihsAccording to IHS Technology’s Media & Technology Digest, Mexico’s SVOD and TVOD digital video market grew by 39% in 2016, which means Mexico was Latin America’s second-biggest online video content distribution market. Total online video consumer level spending in Mexico last year came in at 3.5 billion pesos ($218 million).

Kantar IBOPE Media announced that it will start to release data on TV-related Twitter activity in Argentina and Colombia. Starting in February, the Kantar Twitter TV Ratings will release metrics about social TV activity. The company said that it plans to make the solution available in Peru before summer.

Join us at PORTADA Mexico!

According to Ooyala’s Q3 Video Index, sports viewing in Europe is becoming a mobile experience, even more so than in the U.S. According to the new report there also has been a substantial growth in consumption of mid (over 5 minutes length) and long form content.

Ooyala released its Q3 2016 Global Video Index highlighting business insights based on the online viewing trends of 220 million people around the world. The report shows that viewers in Europe, particularly Great Britain, watch more online sports content via mobile than those in the rest of the world. It also analyzes the year-over-year fan engagement with video for a European football club, particularly the days after the home team wins or loses. The insights give sports teams, rights holders and broadcasters a stronger understanding of how to maximize fan engagement and revenue with video the days before, during and after matches.

The report also demonstrates that mobile viewing now represents over half (52 percent) of all video views, and that consumers are watching more mid- to long-form content on any device, regardless of screen size. The report provides advertising trends across broadcasters and publishers, and, with additional data from Irdeto, how companies can combat piracy of 4K and live-sports content.

Spotlight On Sports Viewing In Europe

The report provides an overview of mobile sports viewing trends in Europe as compared to the United States and the rest of the world. A year ago, Ireland was the only market that saw the share of sports video views on mobile devices pass 50 percent. Today, 50 percent or more is the norm, globally. Great Britain, specifically, now sees 59 percent of sports video plays on mobile devices. As of Q3, Great Britain now outpaces the average of mobile sports viewing in all of Europe, 54 percent, the average in the United States, 52 percent, and the global average, 49 percent.

Analyzing mobile sports viewing in Great Britain further, the new report shows fan engagement with a popular European football club across a 45-day period year over year. The average daily baseline of video plays increased nearly 70 percent in 2016, with the maximum number of plays more than doubling.

This growth is more notable after the home team wins a match. After a win, the club averages nearly 100 percent more video plays today than it did last year. Moreso, after a win against an historic rival, video plays jump more than 230 percent following the game.

Portada‘s 2017 Online Video Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Sports providers have a tremendous opportunity to publish more content after wins to maximize fan engagement and revenue as fans flock to video for game highlights and player interviews.

Mobile is the new normal

More than 52 percent of all video views were on mobile devices this quarter. This is the second consecutive quarter that mobile made up more than half of all online viewing. Since Q3 2013, mobile video views have increased more than 233 percent, outpacing the growing penetration rate of mobile devices globally as viewers spend more time watching video on the small screen.

Any device for mid- to long-form content

Q3 2016 marks the first quarter to show growth across all screens for mid- to long-form video consumption, content over five minutes in length. Consumers are increasingly more comfortable watching longer content, even if on smaller screens. Smartphone users now spend 48 percent of their time on mid- to long-form content, up more than 23 percent from last year, while viewers on computers spend 57 percent, a 43 percent year-over-year increase. Connected TV users consume the most, watching mid- to long-form content 97 percent of the time, a 73 percent increase since 2015.

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Curbing Piracy for 4K and Live Sports Content

The report includes research from digital platform security provider, Irdeto, and analyst firm SNL Kagan. Their report surveyed 500 video service providers about how they intend to combat piracy of 4K and live sports content. According to Irdeto, 4K and live sports content will be primary piracy targets as the two categories of content are expected to increase costs by 10 to 30 percent for pay-TV and SVOD subscribers. Respondents said they are likely to use more than one method to repel pirates, including internet piracy analytics, piracy detective services, content protection, watermarking, content fingerprinting, investigation and enforcement services and DarkNet monitoring. Interestingly, in the Americas and Europe, piracy intelligence analytics are most popular, while in Asia-Pacific, providers and producers rely more on Internet piracy detection services.

“The importance of data is crucial for broadcasters, publishers and media companies as digital TV makes audiences and, therefore, strategies global. Having analytics to understand how viewers across the globe are consuming video differently is paramount,” said Ooyala Principal Analyst, Jim O’Neill. “Mobile can’t be ignored, either. Netflix just announcing offline viewing of its content on mobile devices underlines just how mobile we’ve become and how crucial mobile devices are for all content providers. This report reflects that as consumption of mid- to long-form premium content is increasing and gaining traction on all devices, particularly mobile.”

Additional Q3 Video Index Highlights:

● European Mobile Viewing:
○ Across all video plays, the Netherlands, Belgium and Spain lead Europe in mobile online viewing. These three countries surprisingly outpace the UK and Ireland, which led the region in all mobile viewing in Q3 2015, as well as the global average.
● Broadcaster | Publisher Advertising Trends:
○ Pre-Roll Ad Impressions
Mobile devices delivered 44% of all broadcaster pre-roll ad impressions, on par with the share of impressions delivered on desktop and laptop computers (44%).
Publishers saw a slightly different mix, with mobile (27.5%) and tablet (12.2%) combining for a 39.7% share of ad impressions, compared to 60.2% of ad impressions for computers.
○ Mid-Roll Ad Impression
■ Tablet devices delivered nearly 38% of mid-roll ad impressions for broadcasters in Q3, more than three times the number of ad impressions on smartphones (11.2%).
■ Publishers, meanwhile, generated more mid-roll ad impressions on computers (68%) than on smartphones (30%) or tablets (2%).

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC

Ooyala has released research that indicates that mid-roll video ad placements are becoming more popular. In February 2015, studies showed that three-quarters (75%) of online video ad placements consisted of pre-rolls in February 2015, against just 20% for mid-rolls. But by April 2016, mid-rolls rose by 25% accounting for 33% of video ad placements while pre-roll has gone down to 60%.

univisionUnivision Communications has tapped BroadbandTV to manage its YouTube content and channels as a part of its outreach efforts for Hispanic audiences in the U.S. and internationally. BroadbandTV has proprietary technology to upload and monetize fan-generated content for Univision.

Walmart has announced that it is expanding Vudu, an on-demand mostly-centric movie video service, launching a free movie digital service called Vudu Movies on Us, which will be supported by advertising. The movies will have both pre-roll and mid-roll commercials.

Google has launched a “skinny” bundle of TV networks called “Unplugged.” CBS has signed a carriage deal, and Walt Disney and 21st Century Fox are  thought to be close to signing. The bundle of live TV channels at around $25 to $50 per month, and will launch in early 2017.

IHS Market Research has released studies showing that Netflix and Amazon spent $7.5 billion on programming in the last year, more than CBS, HBO and Turner. And the World TV Production Report revealed that between 2013 and 2015, Amazon’s investment in SVOD and online video went from $1.22 billion in 2013 to $2.67 billion in 2015, and Netflix spent $4.91 billion in that period.

In Netflix‘s quarterly letter to shareholders, it stated that while Amazon is picking up momentum in the streaming market, it’s not too worried about them catching up.

According to Eurodata TV Worldwide research, released at MIPCOM Comcast, Time Warner, Sky, Germany’s Kabel Deutschland, India’s Sun Direct, France’s Orange, Mexico’s TelMex and China Telecom are the world’s most powerful players in global distribution. Additionally, it revealed that at least 50 new mainstream SVOD platforms have launched around the world since Netflix launched in 2010. It also tracked the expansion of niche services targeted at specific demographics.

Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households. The integration will empower publishers to automate the sales of personalized, household-addressable advanced ad units within connected TV (CTV) environments.
Ooyala has announced their partnership with Toca Boca, the number one ranked mobile-first kids brand in Apple’s app store. This way, Toca Boca will be able to deliver its video library of original and curated content to its global audience base to drive engagement and loyalty as well as higher revenue through subscriptions.

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LATAM MARKET

ESPN has launched its flagship ESPN App in Spanish-speaking Latin America. Available on Android and iOS, it has dedicated local editions in Argentina, Chile, Colombia, Mexico and Venezuela and has the same capabilities and functionalities as the U.S. edition.

Microsoft has launched its first Transparency Center in Latin America in the city of Brasília (DF), Brazil to promote trusted and safe computing, which is key to the industry and to abating security concerns in the sector. The first Microsoft Transparency Center was launched in 2014 in Microsoft’s headquarters in Redmond, Washington.The World Bank‘s investment arm, the netInternational Finance Corporation, has made a $1 million commitment to Argentine accelerator NXTP Labs as part of its $30 million Startup Catalyst initiative, which backs accelerators and seed funds in emerging markets.AT&T’s focus on growing the newly acquired Mexican operations in 2015 has been successful: the company added 742,000 wireless net subscribers in 2Q16, and Mexican wireless subscribers are nearing a total of 10 million. DIRECTV added 87,000 video subscribers in LatAm in the last quarter. 

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T has announced the launch of an online streaming video service, DirecTV Now, with more than 100 premium channels.


AppsFlyer has upgraded its Active Fraud Suite, a brand new technology called DeviceRank, which it describes as “the world’s first solution to identify mobile fraud at the device-level” that will deliver “3x to 12x stronger performance than industry standard anti-fraud solutions such as IP filtering and distribution modeling.” It is now enabled for all AppsFlyer customers.

Ooyala has published its Q2 2016 Global Video Index featuring insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world.This quarter, the report focused on ‘power users’: “customers who visited on more days each month — at least seven days per month but typically many more — and made more frequent visits each day than an average customer.” Among other insight, the report claims that on an AVoD news site users visit 37 per cent more during the workweek than on weekends and use computers to consume content for longer periods, compared to the average user who uses a mobile phone.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Apple Inc. and Google made changes to their mobile web browsers to enable video content to play automatically in web pages, provided audio is muted. The adjustment may result in more mobile video consumption, driving new revenue.

Click here to watch Tubular Insight‘s new webinar: “The State of Online Video 2016.”

Josh McFarland, Twitter’s vice president of product, spoke at DMEXCO marketing conference in Cologne, Germany, and presented the following stats on Twitter and video: 93 percent of Twitter videos are watched on a mobile device. In Europe, almost half of people use Twitter while watching TV. He also said that tweets with video are 6x more likely to go viral, and tweets with a photo are 3x more likely than tweets with an animated GIF to go viral.

anatomyAnatomy Media released a report about millennials claiming that two-thirds of millennials use an ad blocker on a desktop or mobile device, and that about 36% block pre-roll ads on short-form videos; and 28% do so for long-form content such as a TV series.
Furthermore, 61% of millennials who stream content used a shared password or cable log-in.
CNET en Español, CNET’s Spanish-language sister site, has announced its annual list of the top 20 most influential Latinos in technology for 2016.  The list, which marks its fourth consecutive year and includes 18 new executives as well as a record number of women (9), is made up of Latinos with a broad range of experience and skills, that are leading teams in high-profile tech companies in the U.S.
VTR, an international telecommunications firm announced that it has reached an agreement with Netflix to offer the streaming platform’s content to its clients through its cable programming. This is the second agreement of its kind for Netflix: in July, Comcast announced that it would include Netflix’s services on its X1 video system.
Legendary Mexican singer Vicente Fernandez released a video announcing his support for Democratic presidential candidate Hillary Clinton in an effort to rally Latino voters. The video was paid for by the Latino Victory Project, and apparently Fernandez volunteered to do it.

LATAM MARKET

Mexico’s Internet Advertising Bureau (IAB) claims that more than eight in ten Mexican teenagers (between 13-17) come across advertising while watching or downloading videos, films or TV programs, as well as while using mobiles apps. 52% say that brands are important. Music videos are the preferred content to consume online (64% of teenagers do this), followed by concerts (46%), films (44%) and TV series (35%).

The Mexico City Tourism Trust (Fondo Mixto de Promoción Turística del Distrito Federal) has partnered with Marko and Alex Ayling, known online as The Vagabrothers, to develop a four-part video series, launching today, to introduce their millennial audience to Mexico City’s charm in ways that appeal directly to their interests.

Brazil’s Ministério Público Federal (MPF) has initiated a civil lawsuit against Google because it believes that YouTube has broken legislation regarding advertising to children: the MPF wants YouTube to warn advertisers that child-related products cannot be advertised in the country.

In Peru, TV consumption habits are changing as online video surges. A study by Nielsen claims that 72% of Peruvians are watching online video through subscription platforms. 72% have cable, 13% have satellite cable, and 13% have an account with an online video provider. But only 24% implied that they would exchange their current provider for a VOD platform.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Latin Everywhere has announced a partnership with Telefónica to offer the mobile carrier’s LatAm customers Pongalo, a content streaming service with a library of more than 50,000 hours of telenovelas and other content.

tipalti_logo_final-nobackgroundAutomized payment provider Tipalti has announced that it is expanding its services to better aid companies in validating tax ID numbers of its providers in Argentina and Brazil. This way, companies can work with providers and partners in these countries to guarantee tax compliance through registering the beneficiaries’ tax information and reduce fraud.

Endemol has sold its Argentine affiliate to its local partner, Martín Kweller, who has been a minority shareholder until now. The company’s name will be changed to Kuarzo Endemic Argentina. 

What: Univision taps Ooyala to enhance its “TV everywhere experience”.
Why it matters: With this agreement, Univision strengthens its video network and its video advertising strategies.

uvideos-LogoOoyala delivers personalized video experiences across all screens, it offers online video management, publishing, analytics and monetization. The company will provide its video player support for UVideos, Univision’s bilingual digital video network, as well as the digital properties for Univision Deportes Network, its 24-hour sports cable network.  Ooyala’s solution will also be deeply integrated with Freewheel Ad Manager across all platforms to optimize Univision’s advertising strategies.

Ooyala delivers authenticated live and on-demand content for Univision across platforms, including online, mobile web, and coming soon, inside of the UVideos Apps on iOS and Android. As a result, Univision will extend the reach of its news, live sports and entertainment programming to all screens.

“Univision is at the top for a reason; they create engaging content for one of the fastest growing demographics in the U.S. and they’re investing in mobile — the fastest growing means of consuming content,” said Jay Fulcher, CEO, Ooyala. “Mobile video, particularly for live sports, continues to grow rapidly for broadcasters.”

“We’re very happy to have such an innovative partner helping us build our next generation digital video platform and keeping us at the forefront of TV, digital, and mobile experiences,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications Inc. “Ooyala has done a great job integrating with our existing infrastructure to deliver on our monetization and analytics needs, as well as significantly improve load times to deliver exceptional experiences for our viewers, both online and on mobile.”