Worldcom OOH Presents Worldcom Media Services
Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
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Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
The Future of advertising –FOA– reunited the main referents of marketing and advertising in Europa, and Worldcom OOH was main sponsor.
We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media.